a clear aim: specific positive recognisable clarify nouns, verbs, abstract nouns fits in authority
DESCRIPTION
A clear aim: Specific Positive Recognisable Clarify nouns, verbs, abstract nouns What you want to achieve, rather than avoid Fits in AuthorityTRANSCRIPT
A clear aim:
Specific
Positive
Recognisable
Clarify nouns, verbs, abstract nouns
Fits in
Authority
A clear aim:
Specific
Positive
Recognisable
Clarify nouns, verbs, abstract nouns
What you want to achieve, rather than avoid
Fits in
Authority
A clear aim:
Specific
Positive
Recognisable
Clarify nouns, verbs, abstract nouns
What you want to achieve, rather than avoid
How will you know that the written material has achieved your aim?
Fits in
Authority
A clear aim:
Specific
Positive
Recognisable
Clarify nouns, verbs, abstract nouns
What you want to achieve, rather than avoid
How will you know that the written material has achieved your aim?
Check that this aim fits in or helps other objectives, now and in the future, which both you and your reader may have
Fits in
Authority
A clear aim:
Specific
Positive
Recognisable
Clarify nouns, verbs, abstract nouns
What you want to achieve, rather than avoid
How will you know that the written material has achieved your aim?
Check that this aim fits in or helps other objectives, now and in the future, which both you and your reader may have
Fits in
Authority A check to make sure you are writing from within your authority and area of expertise
+ M = ?A
Aimwhat is the purpose of this document?
Audiencethe person or people who read the document
Planning
Motivational factorwhat will motivate the reader to do what you propose?
Messagea clear message of one or two sentences that satisfiesor triggers the motivational factor
Methodwhat type of document is required for this message,reader and purpose?
Basic concise structure
essage
xample
ecause
The organising committee is endeavouring to create a significant improvement to the annual senior executive conference by the selection of an appropriate and user- friendly venue, which is accessible to increased recreational activities. The committee is of the opinion that executives may be interested in pursuing such activities after a lengthy dayof presentations. To this end, we are considering a venuein the vicinity of Bondi Beach.
We are considering a venue close to Bondi Beach for the2008 Senior Executive Conference. This is because after along day of presentations, the location will allow executives easy access to a range of activities; for example,swimming, walking, bars and restaurants.
The organising committee is endeavouring to create a significant improvement to the annual senior executive conference by the selection of an appropriate and user- friendly venue, which is accessible to increased recreational activities. The committee is of the opinion that executives may be interested in pursuing such activities after a lengthy dayof presentations. To this end, we are considering a venuein the vicinity of Bondi Beach.
Multi-purpose document
1. Subject
2. Relevance
3. Background
4. Message
5. Reasons
6. Summary
7. Action
Be a business writer
succinct
Be a business writer
succinct
consistent
Be a business writer
succinct
consistent
cautious