Desktop Virtualisation:1) What is it?and2) How it can help you businessPatrick Irwin – Product Marketing Manager

Agenda…

Understanding traditional and virtualised desktops Different users have different needs Types of virtual desktop Supporting any device User experience is key Application delivery Open solutions

Key drivers for desktop virtualisation (what our customers are saying)

XenDesktop (& Microsoft) licensing

Demo

Next steps…How to think about desktop virtualisation projects

Users IT

Traditional Computing

Complex

Inflexible

Costly

Dat

acen

ter

Use

rsTraditional Computing

Network ServersManagement SecurityDevices

“If I had asked people what they wanted, they would have asked for a better horse."

Henry Ford

•Don’t care about your TV

•Don’t care what you watch

•Predictable cost model

•On-demand service anywhere

Delivery Network

Receiver Controller

DeliveryNetwork

Data Center

Receiver Controller

Traditional Management Tools & Processes

1. Procure

2. Image

3. Secure

4. Deploy

8. Retire

7. Back-up

6. Maintain

5. Monitor

Tightly Coupled & Locally Installed

Centralized single instance images

Apps

User Profile

Desktop OS

Apps

Desktop OS

Profile

Client

User

Local or Hosted

On-demand assembly &

deliveryApps

User Profile

Desktop OS

Client

User

Apps

User Profile

Desktop OS

Client

User

Apps

Desktop OS

Profile

Virtualized & Isolated End-point

Components

Centralized single instance images

Desktop Virtualisation = VDI

Taskworkers

Mobileusers

Remoteworkers

Officeworkers

Guestworkers

The Right Virtual Desktop for the Right UserXenDesktop - FlexCast

Hosted VDI

Hosted shared

USER TYPESMobileusers

Taskworkers

StreamedVHD

Local VM

PhysicalPC

Apps

Hosted Blade PC

Server-side Compute - Hosted Shared Desktop

Users

Hosted Shared Desktop

Delivered with best user

experience

Apps

User Profile

OS

Server-side Compute - Hosted VM-based Desktop (VDI)

Users

User Profiles

App Delivery

Virtual Desktop Desktop Provisioning

Single master image of each

component

Dynamically assembled for

each user

Delivered with best user

experience

Apps

User Profile

Desktop OS

Server-side Compute - Hosted Blade PC Desktop

Users

User Profiles

App Delivery

Physical Desktop Desktop Provisioning

Single master image of each

component

Streamed to a physical

machine for each user

Delivered with best user

experience

Apps

User Profile

Desktop OS

Client-side Compute - Local Streamed Desktop

Users

User Profiles

App Delivery

Desktop Provisioning

Single master image of each

component

Delivered with best user

experience

Apps

User Profile

Desktop OS

Client-side Compute - Local VM-based desktops (Offline)

Single master image of each

component

User

Personal Work

User Profiles

App Delivery

Desktop Provisioning

Apps

User Profile

Desktop OS

Synchronizer

Desktop virtualization for corporate laptops XenClient™

Encrypted and secured

Personal VM

XenClient

Business VM

Hardware

Secure bare metal hypervisor

Multiple VMs

In the event of loss or failure

User changes automatically backed up

Users environment can be restored to any XenClient device

Data

Settings

Applications

OS

Business VM

Data

Settings

Applications

OS

HTTPS

On demand apps to any desktop

Single master image of each

component

User Profiles

App Delivery

User

Apps

User Profile

OS

XenVault XenVault

XenVault™Automatically saves data created by corporate apps in encrypted folder

Corporate apps delivered on-demand

XenVault created on BYO laptop

Corporate files encrypted & secured in XenVault

XenVault centrally wiped clean by IT in case of user termination or laptop loss

Safe Zone

My Secure Data LibraryDocuments

Name Date Modified Type Size

Encrypted – Alpha 7/10/2010 11:23 AM DOCX File 3.4 MB

Encrypted – Conference 7/10/2010 11:23 AM PPX File 6.5 MB

Encrypted – Presentation 7/10/2010 11:23 AM PPTX File 10.3 MB

Encrypted – RealTime 7/10/2010 11:23 AM DOCX File 1.2 MB

Encrypted – Sales 7/10/2010 11:23 AM DOCX File 1.6 MB

Encrypted – Transform 7/10/2010 11:23 AM PDOCX File 2.8 MB

• Beyond VDI with FlexCast™

• Any device, anywhere with Receiver

• HDX™ user experience

• Any Windows, web or SaaS app

• Open, scalable, proven

• Beyond VDI with FlexCast™

• Any device, anywhere with Receiver

• HDX™ user experience

• Any Windows, web or SaaS app

• Open, scalable, proven

Receiver everywhere say

“yes” to new devices

• Dell Streak• Samsung Galaxy Tab• Cisco Cius• Blackberry Playbook• Google• Android• iPad, iPhone..

• Beyond VDI with FlexCast™

• Any device, anywhere with Receiver

• HDX™ user experience

• Any Windows, web or SaaS app

• Open, scalable, proven

SSL 001000111010101 SSL 001000111010101 SSL 001000111010101 SSL 001000111010101 SSL 001000111010101

HDX in the Data Center

1HDX on the

Network

2HDX at the

Device

3

Citrix HDX - Leverages the Entire Delivery System

Plug-n-Play IntelliCache 3D MediaStream RealTime Broadcast

user experience

Adaptive Orchestration

If possible,Render on the endpoint device

Fallback:Server-side rendering in the

datacenter

Inspect Network

2

InspectEndpoint

3

Inspect Server

1

Optimize using HDX Broadcast

HDX MediaStream with Adaptive Orchestration

• Beyond VDI with FlexCast™

• Any device, anywhere with Receiver

• HDX™ user experience

• Any Windows, web or SaaS app

• Open, scalable, proven

StreamedLocal Apps

Delivered to end point

Hosted VMApps

Hosted in a Virtual Machine

Hosted SharedApps

Hosted on Windows Server

• Windows, Web & SaaS

• One Login• “Follow-me” apps• Workflow – app request

Easy, Secure Self-Service Access to Any App

Self-service. Choice.

Self-service. Choice.

• Beyond VDI with FlexCast™

• Any device, anywhere with Receiver

• HDX™ user experience

• Any Windows, web or SaaS app

• Open, scalable, proven

5 millions licences 2010

230 customers with 1000+

30 customers with 5000+

10,000+ customers

Desktop Virtualisation – the driversPatrick Irwin – Product Marketing Manager

When are you looking to deploy desktop virtualisation?

Oct 2009 35% said within 12 months

May 2010 71% said within 12 months

Oct 2010 80% said within 12 months

Dec 2010 81% said within 12 months

When are you looking to deploy desktop virtualisation?

Oct 2009 25% said ‘not likely to use’

May 2010 10% said ‘not likely to use’

Oct 2010 <3% said ‘not likely to use’

Dec 2010 <5% said ‘not likely to use’

What are the main business drivers we are seeing?

Agility

Work from anywhere

Work from anywhere

IP and Compliance

Consumerisation & new devices

Lower on-going costs

Main Business Reason

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

26.1%

12.7%

30.7%

9.3%

21.2%

Strategic or Tactical

% Strategic % Tactical0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

87.9%

12.1%

•Desktop refresh

•Windows 7

•Business continuity

•Flexible working

•Green/power saving

•Critical application

•Building move

Catalysts for Change

XenDesktop Packaging?

XenDesktop – Versions

Enterprise-class desktop virtualization with

on-demand apps by XenApp™and FlexCast™ delivery technology

Comprehensive desktop virtualization solution with

advanced management and security

Scalable VDI-only implementations

with HDX™ technology

XenDesktop Features by Edition

XenDesktop Features by Edition

XenDesktop Features by Edition

New Trade-up to XenDesktop ProgramChoice, flexibility and huge cost-savings for making

a strategic investment in desktop virtualization

Trade-up• Save up to 70%

• 1:1 or 2:1

• User | Device | CCU

Trade-up Plus• Save up to 70%

• Save 10% for additional licenses

• User | Device | CCU

Trade-up Max• Save up to 70%

• Save 35% for additional licenses

• User | Device

Trade-up Restart Promotion• Save up to 70%

• Save $50 off standard pricing

• Limited time offer

Microsoft Licensing

Windows Client Software Assurance (SA)

Virtual Desktop Access (VDA)

$100/yr/device

Office Licenses with SA

- Roaming use rights apply for PRIMARY user

Corporate Owned Computers

An organization has 1000 devices that need access to the VDI environment.

Only 500 VMs are used at any onetime but these may be accessed from 1000 different devices.

• IF Devices/PCs covered with SA:

No additional licensing

• IF Devices are thin clients not covered with SA:

1000 Windows VDA licenses

Demo

Next Steps…Desktop Transformation ModelPatrick Irwin – Product Marketing Manager

Wow!

How?

3 Steps to Transformation

Identify business priorities

Determine time to value

Define transformation roadmap

1

2

3

3 Steps to Transformation

Identify business priorities

Determine time to value

Define transformation roadmap

1

2

3

Business Priorities

Security Device Independence Virtual Workstyle Business Agility Reduce Costs

ExampleCo

WW

Co

Offshore developers,

Contractors

Branch office

Executives

Protect IP & compliance

Lower on-going costs

Enable Virtual workstyle

AnyBusiness agility

WW

Co

Desktop Transforming Projects

Compliance for offshore developers

Compliance for contractors

Lower costs for branch office

Virtual workstyle for executives

Business agility for all

WW

Co

3 Steps to Transformation

Identify business priorities

Determine time to value

Define transformation roadmap

1

2

3

Desktop Transformation States

DistributedManagement

Service-CentricDevice-centric

CentrallyDelivered

OptimallyManaged

TransformedService

StreamedVHD

Secure & local

Provisioning services

Hosted VDI

Secure & personal

Connection services

Hosted Shared

Best TCO & locked down

Terminal services

LocalVM

Secure & mobile

Synchronization services

Centrally Delivered

Enable virtual workstylesSecure intellectual property Device Flexibility

On-demand

assembly & delivery

Client hardware

user

Storage

admin

Preferences

Apps

Desktop OS

Data

Preferences

Apps

Desktop OS

Data

Optimally Managed

Like-new user experienceSimplify desktop & application management

Reduce cost per user

Transformed Service

• Self-service interface for IT services

• Automated provisioning

• Repurpose low value tasks such as help-desk

• Usage reporting & billing

• Consumption-based cost modelsBetter IT predictability

Business agility

Instant user productivity

WW

Co

Offshore developers,

Contractors

Branch office

Executives

Protect IP & compliance

Lower on-going costs

Enable Virtual workstyle

AnyBusiness agility

Service-CentricPeople-centric

1. Compliance for contractors

2. Compliance for offshore developers

3. Virtual workplace for executives

4. Lower cost for branch office

5. Business agility for all

CentrallyDelivered

OptimallyManaged

TransformedService

WW

CoTime To Value

CentrallyDelivered

OptimallyManaged

TransformedService

3 Steps to Transformation

Identify business priorities

Determine time to value

Define transformation roadmap

1

2

3

Busi

ness

Im

pact

Time to value

Compliance (offshore-dev)

Compliance (contractors)

Virtual workstyle (Execs)

Lower cost (branch)

Business agility (all)

1

2

3

4

5

WW

Co