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Realising Dreams, Avoiding Nightmares, Accepting Responsibilities:A Framework For Our Responsibilities

Brian KellyUKOLNUniversity of BathBath, UK

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Acceptable Use PolicyRecording of talks, discussing the issues on Twitter, etc. is encouraged. Our content (slides & talks) is open – we’d like your contributions to be reusable too (Twitter posts, session discussions, videos, ...)

Acceptable Use PolicyRecording of talks, discussing the issues on Twitter, etc. is encouraged. Our content (slides & talks) is open – we’d like your contributions to be reusable too (Twitter posts, session discussions, videos, ...)

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Email:b.kelly@ukoln.ac.uk

Twitter ID: briankelly Blog:http://ukwebfocus.wordpress.com/

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Twitter tag:#s113

Twitter tag:#s113

Session

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About This Talk

There’s a need to:• Agree on the vision (the dreams)• Understand the concerns (the nightmares)• Develop a framework for addressing the concerns • Manage the risks in order to realise the potential • Share the load, to collaborate on risk identification

and risk management• Convince (sceptical?) senior management,

colleagues, … that your approaches are reasonable

Note: framework being developed initially to support general use of Social Web services

Note: framework being developed initially to support general use of Social Web services

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Your Nightmares

Concerns

Assessment

Benefits unproven Lack of resources

LimitedUnderstanding

No support frommanagement

Sustainability

No time

Technical Issues

Interoperability

Concerns

Legal issues

Pedagogy

Ethical issues

Privacy

What’s missing?

What’s missing?

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Deployment Strategies

There’s a need for a deployment strategy for innovation:• Addressing learning needs• Low-hanging fruits• Listening to concerns & addressing them• Observe emerging best practices• Encouraging the enthusiasts (don’t get in the way)• Staff training & development• Address areas you feel comfortable with• Evidence: impact analysis and assessment• Risk and opportunity management strategy• Accept things you won’t/can’t do it• … Now established?Now established?

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Scoping: You Don’t Need To Blog!

Perhaps blogging & twittering (and speaking at conferences) is best left to those with a passion / preference for such user engagement?

Suggestions:• Encourage the

enthusiast• Lightweight bureaucracy:

“Don’t be stupid”, emerging patterns of Twitter usage , …

Suggestions:• Encourage the

enthusiast• Lightweight bureaucracy:

“Don’t be stupid”, emerging patterns of Twitter usage , …

(Staff/students)

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You Might Need a ‘Policy’

Dangers:• A policy is bureaucratic, • Fails to understand new technologies• …

Dangers of no policy:• Over-the-top

reaction

A lightweight policy:• Mosman Council page describes “who is tweeting

on behalf of the Council (the web team based at the Library); why they are doing it; their reply policy and how to stop them following you”

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Privacy

Openness vs. Privacy • Difficult (confidentiality, cultural

issues, awareness issues, …)• Closed & proprietary have

advantages!

Approaches:• New media literacy• Using appropriate approaches

ourselves (are we at ALT-C?)

Quiet Zone at IWMW (Balcony): no photos, no loud gadgets, …

What can you suggest?What can you suggest?

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Risk Management JISC infoNet Risk Management infoKit:

“In education, as in any other environment, you can’t decide not to take risks: that simply isn’t an option in today’s world. All of us take risks and it’s a question of which risks we take”

Examples of people who are likely to be adverse stakeholders:• People who fear loss of their jobs • People who will require re-training • People who may be moved to a different department /

team • People .. required to commit resources to the project • People who fear loss of control over a function or

resources • People who will have to do their job in a different way • People who will have to carry out new or additional

functions • People who will have to use a new technology

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Risk Assessment

Risk assessment for use of Web 2.0 services at UKOLN’s IWMW 2006 event:

• What are we trying to achieve?

• What are the risks?

• What are the risks of doing nothing?

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Biases

Subjective factors

Towards a Framework

“Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Services”, Museums & the Web 2009 conference

IntendedPurpose

Benefits (various

stakeholdersRisks

(various stakeholders

Missed Opps. (various

stakeholdersCosts

(various stakeholders

• Sharing experiences

• Learning from successes& failures

• Tackling biases• …

• Critical Friends• Application to

existing services

• Application to in-house development

• …

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Using The Framework

IntendedPurpose

Benefits (various

stakeholdersRisks

(various stakeholders

Missed Opps. (various

stakeholdersCosts

(various stakeholders

Community support

Rapid feedback

Justify ROIOrg. brand

Community-building

Low?

Twitter for individuals Organisational Fb Page

Marketing events,…

Large audiences

Ownership, privacy, lock-in

Marketing opportunity

Low?

Critical Friends / Friendly Critics

• Misc blogs• Email list

discussionsLearning

• Many blogs Engaging with a Twitter community

• Conferences• Papers• …

Note personal biases!

Note personal biases!

Use of approach in two scenarios: use of Twitter & FacebookUse of approach in two scenarios: use of Twitter & Facebook

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An Audit

Do we have a need for:• An individual risk audit• A departmental /

course-based / … risk audit

• An institutional risk audit

From: VCTo: HoDAll cost centres must complete the attached Web 2.0 risk assessment form by …

The audit requires …

Failure to complete will result in … If e-learning 2.0 / PLEs / … enhance

learning experiences don’t we have a responsibility to maximise these benefits? And will these approaches support this work?

If e-learning 2.0 / PLEs / … enhance learning experiences don’t we have a responsibility to maximise these benefits? And will these approaches support this work?

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What Else?

Suggestions for other approaches for “Realising Dreams, Avoiding Nightmares, Accepting Responsibilities” warmly appreciated!

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Questions?