a case study on accenture
TRANSCRIPT
![Page 1: A case study on Accenture](https://reader030.vdocuments.us/reader030/viewer/2022021506/587728c71a28ab2b2c8b5347/html5/thumbnails/1.jpg)
![Page 2: A case study on Accenture](https://reader030.vdocuments.us/reader030/viewer/2022021506/587728c71a28ab2b2c8b5347/html5/thumbnails/2.jpg)
1
History of Innovation
![Page 3: A case study on Accenture](https://reader030.vdocuments.us/reader030/viewer/2022021506/587728c71a28ab2b2c8b5347/html5/thumbnails/3.jpg)
1951
1979
1988
1993
![Page 4: A case study on Accenture](https://reader030.vdocuments.us/reader030/viewer/2022021506/587728c71a28ab2b2c8b5347/html5/thumbnails/4.jpg)
1998
2000
2001
![Page 5: A case study on Accenture](https://reader030.vdocuments.us/reader030/viewer/2022021506/587728c71a28ab2b2c8b5347/html5/thumbnails/5.jpg)
2
Growth Story
![Page 6: A case study on Accenture](https://reader030.vdocuments.us/reader030/viewer/2022021506/587728c71a28ab2b2c8b5347/html5/thumbnails/6.jpg)
$1.7 Billion IPO
![Page 7: A case study on Accenture](https://reader030.vdocuments.us/reader030/viewer/2022021506/587728c71a28ab2b2c8b5347/html5/thumbnails/7.jpg)
From Innovation to execution,
Accenture helps accelerate your
Vision
![Page 8: A case study on Accenture](https://reader030.vdocuments.us/reader030/viewer/2022021506/587728c71a28ab2b2c8b5347/html5/thumbnails/8.jpg)
![Page 9: A case study on Accenture](https://reader030.vdocuments.us/reader030/viewer/2022021506/587728c71a28ab2b2c8b5347/html5/thumbnails/9.jpg)
Target based incentives
Contract with
Thomas Cook
![Page 10: A case study on Accenture](https://reader030.vdocuments.us/reader030/viewer/2022021506/587728c71a28ab2b2c8b5347/html5/thumbnails/10.jpg)
3
Current Status
![Page 11: A case study on Accenture](https://reader030.vdocuments.us/reader030/viewer/2022021506/587728c71a28ab2b2c8b5347/html5/thumbnails/11.jpg)
![Page 12: A case study on Accenture](https://reader030.vdocuments.us/reader030/viewer/2022021506/587728c71a28ab2b2c8b5347/html5/thumbnails/12.jpg)
Excels in consulting, technology
services and outsourcing
![Page 13: A case study on Accenture](https://reader030.vdocuments.us/reader030/viewer/2022021506/587728c71a28ab2b2c8b5347/html5/thumbnails/13.jpg)
Increasing efficiency
Through working closely
With clients
![Page 14: A case study on Accenture](https://reader030.vdocuments.us/reader030/viewer/2022021506/587728c71a28ab2b2c8b5347/html5/thumbnails/14.jpg)
4
Questions
![Page 15: A case study on Accenture](https://reader030.vdocuments.us/reader030/viewer/2022021506/587728c71a28ab2b2c8b5347/html5/thumbnails/15.jpg)
What has Accenture done well to
target its B-to-B audience?
![Page 16: A case study on Accenture](https://reader030.vdocuments.us/reader030/viewer/2022021506/587728c71a28ab2b2c8b5347/html5/thumbnails/16.jpg)
• Created global brand awareness
• Differentiated itself
![Page 17: A case study on Accenture](https://reader030.vdocuments.us/reader030/viewer/2022021506/587728c71a28ab2b2c8b5347/html5/thumbnails/17.jpg)
Advertising
Campaigns
![Page 18: A case study on Accenture](https://reader030.vdocuments.us/reader030/viewer/2022021506/587728c71a28ab2b2c8b5347/html5/thumbnails/18.jpg)
Has Accenture done the right thing by
dropping Tiger Woods as its spokesperson?
![Page 19: A case study on Accenture](https://reader030.vdocuments.us/reader030/viewer/2022021506/587728c71a28ab2b2c8b5347/html5/thumbnails/19.jpg)
• Didn’t have much of choice
• Concentrated on business
development
![Page 20: A case study on Accenture](https://reader030.vdocuments.us/reader030/viewer/2022021506/587728c71a28ab2b2c8b5347/html5/thumbnails/20.jpg)
![Page 21: A case study on Accenture](https://reader030.vdocuments.us/reader030/viewer/2022021506/587728c71a28ab2b2c8b5347/html5/thumbnails/21.jpg)
DISCLAIMER
Created by Deeban Babu, IIT Madras, during a
marketing Internship by Prof. Sameer Mathur,
IIM Lucknow.