a case study observing the effectiveness of adidas’ advertising and marketing tactics as an...
TRANSCRIPT
![Page 1: A Case Study Observing the Effectiveness of Adidas’ Advertising and Marketing Tactics as an Official Sponsor of the 2012 Summer Olympic Games Stephanie](https://reader035.vdocuments.us/reader035/viewer/2022070401/56649f1e5503460f94c35f2f/html5/thumbnails/1.jpg)
A Case Study Observing the Effectiveness of Adidas’ Advertising and Marketing Tactics as an Official Sponsor of
the 2012 Summer Olympic Games
Stephanie Clark
![Page 2: A Case Study Observing the Effectiveness of Adidas’ Advertising and Marketing Tactics as an Official Sponsor of the 2012 Summer Olympic Games Stephanie](https://reader035.vdocuments.us/reader035/viewer/2022070401/56649f1e5503460f94c35f2f/html5/thumbnails/2.jpg)
German Sporting Goods Store Started by Adi Dassler Designed the first ever running shoeStyles
![Page 3: A Case Study Observing the Effectiveness of Adidas’ Advertising and Marketing Tactics as an Official Sponsor of the 2012 Summer Olympic Games Stephanie](https://reader035.vdocuments.us/reader035/viewer/2022070401/56649f1e5503460f94c35f2f/html5/thumbnails/3.jpg)
Competition Puma Nike
Twitter @adidas
Facebook Page Like page
![Page 4: A Case Study Observing the Effectiveness of Adidas’ Advertising and Marketing Tactics as an Official Sponsor of the 2012 Summer Olympic Games Stephanie](https://reader035.vdocuments.us/reader035/viewer/2022070401/56649f1e5503460f94c35f2f/html5/thumbnails/4.jpg)
Signage Posters, billboards, etc.
Sponsor Olympics and Paralympics Legal Permission to use Olympic logoCampaign name
‘Take the Stage’Goals
Market leader in Britain
![Page 5: A Case Study Observing the Effectiveness of Adidas’ Advertising and Marketing Tactics as an Official Sponsor of the 2012 Summer Olympic Games Stephanie](https://reader035.vdocuments.us/reader035/viewer/2022070401/56649f1e5503460f94c35f2f/html5/thumbnails/5.jpg)
Blackout PeriodSocial Campaign Approach
Athletes▪ Shoes vs. Clothing
New Products adiZeroPrime Sp (Sprinting Spike) Adidas Swimsuits TechFit PowerWeb Smart Football
![Page 6: A Case Study Observing the Effectiveness of Adidas’ Advertising and Marketing Tactics as an Official Sponsor of the 2012 Summer Olympic Games Stephanie](https://reader035.vdocuments.us/reader035/viewer/2022070401/56649f1e5503460f94c35f2f/html5/thumbnails/6.jpg)
Sales were boosted Invested $156 million Increased global profile Close gap to Nike
![Page 7: A Case Study Observing the Effectiveness of Adidas’ Advertising and Marketing Tactics as an Official Sponsor of the 2012 Summer Olympic Games Stephanie](https://reader035.vdocuments.us/reader035/viewer/2022070401/56649f1e5503460f94c35f2f/html5/thumbnails/7.jpg)
Nike still received more attention Twitter Facebook
![Page 8: A Case Study Observing the Effectiveness of Adidas’ Advertising and Marketing Tactics as an Official Sponsor of the 2012 Summer Olympic Games Stephanie](https://reader035.vdocuments.us/reader035/viewer/2022070401/56649f1e5503460f94c35f2f/html5/thumbnails/8.jpg)
MaNaughton, M. (2012, August 21). How nike stole social media gold from Olympic sponsor adidas. Retrieved from http://therealtimereport.com/2012/08/21/how-nike-stole-social-media-gold-from-olympic-sponsor-adidas/
Torry, H. (2012, August 02). Olympics boost adidas earnings. Retrieved from http://online.wsj.com/article/SB100008723963904443
Olympics - update 1 - adidas sees benefits from healthier lifestyles. (2012, July 23).Retrieved from http://www.reuters.com/article/2012/07/23/oly-adidas-adv-idUSL6E8INGB720120723
Social and the olympics: A performance comparison on official sponsors' campaigns. (2012). Retrieved from http://www.dachisgroup.com/2012/07/social-and-the-olympics-a-performance-comparison-on-official-sponsors-campaigns/
Pagano, M. (2012, July 25). 100m in sponsorship - and the olmpics have adidas written all over them . Retrieved from http://www.independent.co.uk/news/business/analysis-and-features/100m-in-sponsorship--and-the-olympics-have-adidas-written-all-over-them-7973367.html