a business plan for your nonprofit
DESCRIPTION
Nonprofit organizations that have developed a business plan are better prepared to take advantage of opportunities that present and overcome challenges that develop. Participants will come to understand the value that business planning will bring to their organizations and learn how to proceed with the process.TRANSCRIPT
Sponsored by: A Service
Of:
A Business Plan for Your Nonprofit
Kim Clark
April 24, 2013
Sponsored by: A Service
Of:
Advising nonprofits in:
• Strategy
• Planning
• Organizational Development
www.synthesispartnership.com
(617) 969-1881
INTEGRATED PLANNING
Sponsored by: A Service
Of:
Affordable collaborative data
management in the cloud.
Sponsored by: A Service
Of:
Today’s Speaker
Kim Clark Principal
Polished Professionals Boston
Assisting with chat questions: Jamie Maloney, Nonprofit Webinars
Founding Director of Nonprofit Webinars and Host:
Sam Frank, Synthesis Partnership
Business Planning for
Nonprofits Webinar presented by
Kim L. Clark
Polished Professionals Boston
Business Planning Retreat Planning team examines the big picture
Review our programs and services
Verify that programs and services are useful
Do programs and services reflect the Mission?
How well do we communicate with our constituents, our
donors and the public?
How much will it cost to sustain our programs, services
and the staffing needed?
The Business Plan Matters The Vision
Evaluate our programs, evaluate metrics
Verify that programs meet constituent needs
Expand programs, shrink programs
Identify emerging constituent groups
Sustain the organization with a financial plan
The Mission
Compare and Contrast
The Strategic Plan
Describes the current state of the organization
Describes what the leaders want the organization
to be in 3 – 5 years
Revisit Vision, Mission and Values
Identify goals and objectives
Compare and Contrast
The Strategic Plan
Devise strategies and action plans
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Leverage strengths and opportunities
Overcome weaknesses and threats
Compare and Contrast
The Business Plan
Portrays a relevant and thriving organization
Introduces the specifics of an expansion plan
Makes the case for financial support
Details how funds will be utilized
Describes how the expansion will benefit constituents
and the organization
Describes how the expansion will improve expression
of the Vision and Mission
Elements of
The Business Plan Executive Summary
Organization Description
Organization Management
Programs and Services
Operations Plan
Elements of
The Business Plan Marketing Plan
Funding Request
Capitalization
Financial Projections
Appendix
Executive Summary
Big picture overview of the organization
Vision, Mission and Values statements
State organization name, address and legal
structure 501[c][3]
Brief description of products and services
Name special achievements and awards
Summarize plans for the future
Organization Description High level review of your organization
Describe its unique value and goals
History of the organization
Constituent groups
Describe constituent needs and your solutions
Describe available programs and services
Describe competitive advantages
Organization Management Organization leaders and their qualifications
Senior management team and responsibilities
Program managers and responsibilities
Board of directors and officers
Board member profiles
Role of each board member
Description of each board member’s value-added
Programs and Services Business Model: portfolio of programs and services
Target constituency group of each
Why your organization is uniquely positioned to offer
solutions to constituents through its programs and
services
Explain the benefits to constituents that programs and
services deliver
Operations Plan Business Model: program functioning, delivery system
and management
The processes by which services are delivered
Describe how constituents access programs and
services
Identify the locations at which each program and
service is delivered
Describe evaluation metrics and standards
Marketing Plan Describe the organization’s outreach strategy
Identify your organization’s promotional message and
methods
Include demographic and lifestyle profiles of constituent
groups
Do any local agencies offer comparable services?
Marketing Plan Are their local agencies that provide complementary
programs and services and can any become a
collaborator?
Describe all growth and expansion plans
Describe any signature events for which your agency is
known, the purpose and the success rate
Funding Request State the grant request or campaign goal
State how additional funds will be utilized
Project financial needs over next 3 – 5 years
Give time frame for achieving expansions or upgrades
Funding Request Describe how the constituents and the organization will
benefit from the expansion and upgrades
Provide a history of previous major grants and
campaigns, describe how the funds were utilized and
the outcomes for constituents and organization
Capitalization Reveal the assets and liabilities, net worth
Available cash
Value of property held
Outstanding debts
Equipment owned
Endowment
Financial Projections Reveal sources of revenue and expenses
Include the current budget and projected budgets for 3
– 5 years
Make sure that projected budgets align with the grant
request or campaign goal!
Appendix Attach supporting documents
Balance Sheet
Cash Flow Statement and projections
P & L Statement and projections
Print marketing collaterals
Proclamations from the city or state
Notice of awards and special recognition
A Business Plan for
Your Nonprofit
Invite the leaders to examine the organization and
assess its relevance, performance and financial needs
Prepare your organization to launch a campaign
Satisfy the requirement of a grant application
Demonstrate that your organization is viable
Plan to sustain the organization’s viability
Congratulations!
Kim L. Clark
Polished Professionals Boston
www.polishedprofessionalsboston.com
Sponsored by: A Service
Of:
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