a brief introduction to social media marketing
TRANSCRIPT
Seán Donnelly Project Manager, Techspectations
www.techspectations.org
www.twitter.com/techspectations
www.twitter.com/seanog1982
techspectations helping small businesses participate in the information society
GETTING READY Get Ahead
Free Training
• Get Started – 20th March
• Get Digital – 1st November – Search Engine Optimisation – Integrations of SEO and Social Media
• Weekly Workshops – Introduction to HTML5, 14th March, Josh Holmes,
Microsoft – Introduction to eCommerce, 28th March, PayPal – Digital Advertising, 18th April, Christian Jago-Byrn,
Microsoft
Weekly Digital Marketing Webinars Social Media Tools Google AdWords
Blogging etc
If we
knew
what w
e w
ere
doin
g,
it wouldn’t b
e c
alle
d re
se
arc
h.
1. You don’t own your brand!
Brand Ireland
You don’t own your brand!
1. You don’t own your brand!
www.openbook.org
1. You don’t own your brand!
www.openbook.org
Lives in Perth
1. You don’t own your brand!
www.openbook.org
Lives in Toronto
1. You don’t own your brand!
www.twitter.com
“If Marketing has one goal, it ‘s to reach consumers at the moments that most influence their decisions.”
Court, Elzinga, Mulder & Vetvik, 2009
EMPOWERED CONSUMERS
The consumer decision journey, June 2009, David Court, Dave Elzinga, Susan Mulder, and Ole Jørgen Vetvik. McKinsey Quarterly
The consumer decision journey, June 2009, David Court, Dave Elzinga, Susan Mulder, and Ole Jørgen Vetvik. McKinsey Quarterly
EMPOWERED CONSUMERS
The consumer decision journey, June 2009, David Court, Dave Elzinga, Susan Mulder, and Ole Jørgen Vetvik. McKinsey Quarterly
AATGI Website
• Complete tour guide profiles
• Add testimonials
• Include pictures (recent ones!)
• Include areas of expertise
• Include tour details
• Calls to action
“If Marketing has one goal, it‘s to reach consumers at the moments that most influence their decisions.”
Court, Elzinga, Mulder & Vetvik, 2009
2. Marketing is now more about engagement
2. Marketing is now more about engagement
EMPOWERED CONSUMERS
Engage at the right moments
1. Complete your tourguides.ie profile
2. Create your digital identity. Be honest
3. Register on the main platforms
•Facebook •Twitter •LinkedIn •Wordpress
Check url availability
www.networksolutions.com
4. Protect your brand / reputation
5. Facebook
• Profile • Pages • Groups
5. Facebook Profile
5. Facebook Page
5. Facebook Groups
5. LinkedIn – For your professional profile
5. LinkedIn – Professional networking groups
5. LinkedIn – Professional Recommendations
6. Blogging
• Contents listed in reverse chronological order
• Frequently updated
• Interactive - readers can leave comments
• Include text, video, audio, presentations & links
What is a blog?
Wordpress Blogging Platform
• Wordpress.com (Free hosting) • Non technical users can create individually customised blogs in
minutes
• Wordpress.org (Free to download & Install, no hosting) • Integrates into other social networking sites • SEO friendly • Plug-ins create added functionality • OpenSource software is free of cost • Creates professional looking websites
What is Twitter?
• Text only free service, 140 characters
• Combines features of chat room, instant messaging and blogging
• 175 million registered Twitter users
• 90 million tweets per day
• Tweets are public
• Imagine sending a text message to 100,000 people, or 1,000, or 100
• Famous People using Twitter: @lancearmstrong, @ladygaga,@beargrylls, @stephenfry,
Social Network URL Username Password
Record your usernames and passwords in one place
twitter – 140 characters including spaces
facebook – 420 characters including spaces
Most popular tools used by marketers (HubSpot
2011)
Benefits of social media marketing
Something to think about...
That’s like a mobile strategy...
Or an email marketing strategy...
Focus on the business objective and not just the tool
Your business
Website
Email Marketing
Social Media
Mobile
SEM
SEO
Focus on the business objective and not just the tool
Your business
Website
Email Marketing
Social Media
Mobile
SEM
SEO
Seán Donnelly Project Coordinator, Techspectations
www.techspectations.org
www.twitter.com/techspectations
www.twitter.com/seanog1982
