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Multimedia Platforms, Inc. (Symbol: MMPW) 1 A BREAKTHROUGH DIGITAL-FIRST COMPANY V7 - 2

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Page 1: A BREAKTHROUGH DIGITAL-FIRST COMPANYcontent.stockpr.com/mmpworldwideinc/db/184/341/pdf/MMPW...real estate business. Mr. Blair became a national spokesperson for Success! magazine and

Multimedia Platforms, Inc. (Symbol: MMPW) 1

A BREAKTHROUGH

DIGITAL-FIRST COMPANY

V7 - 2

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This presentation includes or incorporates by reference

statements that constitute forward-looking statements

within the meaning of Section 27A of the Securities Act of

1933, as amended, and Section 21E of the Securities

Exchange Act of 1934, as amended. These statements

relate to future events or to our future financial

performance, and involve known and unknown risks,

uncertainties and other factors that may cause the

Company’s actual results, levels of activity, performance,

or achievements to be materially different from any future

results, levels of activity, performance or achievements

expressed or implied by these forward‐looking statements.

These statements include, but are not limited to, information

or assumptions about expenses, capital and other

expenditures, financing plans, capital structure, cash flow,

liquidity, management’s plans, goals and objectives for future

operations and growth. In some cases, you can identify

forward‐looking statements by the use of words such as

“may,” “could,” “expect,” “intend,” “plan,” “seek,”

“anticipate,” “believe,” “estimate,” “predict,” “potential,”

“continue,” or the negative of these terms or other

comparable terminology. You should not place undue

reliance on forward‐looking statements since they involve

known and unknown risks, uncertainties and other factors which

are, in some cases, beyond our control and which could cause

actual performance or results to differ materially from those

expressed in or suggested by forward-looking statements.

These statements are based on the current expectations or beliefs

of the Company’s management and are subject to various known

and unknown risks that could cause actual results to differ

materially from those described in the forward-looking

statements, including, but not limited to, product demand,

pricing, market acceptance, changing economic conditions, risks

in product and technology development, the effect of the

Company's accounting policies, increasing competition, the

Company’s ability to integrate companies and businesses acquired

by it and certain other risk factors, including those that are set

forth from time to time in the Company's filings with the United

States Securities and Exchange Commission, which may cause the

actual results, performance and achievements of the Company to

be materially different from any future results, performance and

achievements implied by such forward-looking statements.

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Multimedia Platforms Worldwide has laid the foundation to be the world’s biggest LGBT media company, bringing together the best in media and technology, to create and distribute the highest quality news, travel, lifestyle, entertainment and video content for the global LGBT community, representing $3 trillion+ in annual global buying power.

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? It’s a question retailers, manufacturers

and marketers ponder incessantly so they can be at the forefront of

growth with the latest innovations, media and consumer groups. And

when it comes to looking for trendsetters in these areas, they would be

wise to take note of American lesbian, gay, bisexual and transgender

(LGBT) households.

Not only do LGBT households make 10% more shopping trips in a year

than the average U.S. household, recent Nielsen research has found that

they buy more at checkout. In aggregate, LGBT households spent an

average of $4,135 at retail stores in 2014 — 7% more than non-LGBT

households.

- Quote from Nielsen Report, “U.S. LGBT

Shoppers Make More Trips, Spend More Than

Average,” August 8, 2015

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SOURCE: Nielsen

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- Doug Parker | Chairman and CEO of American Airlines

“The decision reaffirms the commitment of companies like American that recognize equality is good for business and society as a whole.”

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Five iconic brands: Florida Agenda, Frontiers magazine, FunMaps, Guy magazine and Next magazine.

Multimedia Platforms (MMP) is the only pure-play publicly-traded multi-platform publishing, media and technology company that creates, aggregates and distributes compelling, advertiser-friendly content to the LGBT community.

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MMP enables companies and organizations of all sizes to quickly and effectively target the LGBT community via digital, mobile, video, print, outdoor signage and unique experiential events, both on a national and local level.

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MMP represents three of America’s most populous LGBT markets:

California (including Los Angeles, West Hollywood, San Francisco, San

Diego, Las Vegas and Palm Springs); New York; and Florida (state-wide

distribution with an emphasis on Miami, Fort Lauderdale, West Palm

Beach, Orlando, Tampa and St. Petersburg; and 40 cities across North

America.

MMP brands represent 7.5 million readers and 4+ million unique

online visitors annually.

MMP is leveraging these assets to launch WiRLD, a first-of-its-kind

global digital media hub in January 2016.

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A global digital media hub offering original and aggregated content such as news, lifestyle and entertainment stories, social blogs and premium video, all curated specifically for the LGBT community right down to the individual user.

WiRLD is comprised of 5 key components: WiRLD Global Newsstand WiRLD MarketPlace WiRLD Social Community WiRLD Social Rewards WiRLD Streaming Video Network

AM A PART OF THIS i

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The five print brands create valuable, paid-for news, entertainment and travel content for the

digital brands, maximizing the profitability and value of the digital platforms. The print brands

are also critical because, collectively, they represent 7 million sets of eyeballs – a ready-made

audience for WiRLD.com.

PRINT BRANDS

Florida Agenda

Guy

Next

Frontiers

FunMaps

WiRLD.com First global LGBT digital media hub.

Launching January 2016

SATELLITE MEDIA HUBS Companion regional web sites in

Southern California, New York City,

Orlando/Tampa/St. Petersburg and

Fort Lauderdale

d

CONTENT

EYEBALLS EYEBALLS

CONTENT

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Competitors

MOOVZ

Here Media (Pride.com, Out.com)

Q.Digital (LGBTQ Nation, Queerty)

Towleroad

Huff Post

LGBT and

World News

Local

Marketplace

Customized

News Feed

Rewards

Program

Video

Network

Community

Connection

Key

metrics

N/A 1M users 11,134* 1.14** 2:01*** 2,723* 2.16** 3:28*** 3,128* 2.22** 4:13*** 33* 2.02** 4:08***

* Alexa USA traffic ranking ** Page views per visitor ***Daily time spent

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WiRLD – Launching Q1-2016 • Will have access across the country on Day 1 of our launch to a combined social media base of followers in

excess of 200,000. • Will launch the first digital Daily Newsletter through print & audio, that will provide World & LGBTQ breaking

news to our members. • Will launch with the first-ever Social Rewards program for members consuming content through reading

articles and watching videos. • Will launch the first-ever Streaming LGBTQ Digital Network that incorporates a dual-screen video player with

a social media chat & sharing experience. • Will launch WiRLD Agenda, the first-ever Global Digital Daily LGBTQ News-source that can be curated &

customized by our community of LGBTQ journalist. Moovz – Founded 2014 • Has over 1,000,000+ download app users. Younger LGBT demographic. Here Media – Founded 2009 • Owns the following media outlets: Here.TV, Out.com, Gay.com, Out Traveler, SheWired and The Advocate.

Combined they have just over 1M Social Media followers. Q.Digital – September, 2015 • Owns the following media outlets: Queerty.com, LGBTQ Nation, Gay Cities. Combined they have over 1.3M

Social Media followers. Towleroad – Founded 2003 • Very strong and loyal LGBT digital following through their website towleroad.com. Their social media

following is very low at a combined 25K+ Social Media followers. Huff Post, Gay Voices – Founded 2011 • They have done an excellent job of aggregating online LGBT, Gay news stories through RSS feeds connected

to all of the Media entities referenced above.

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Bobby Blair was a former world-ranked professional tennis player and one of the best junior and

collegiate players in the 1980s. After his playing days, he became one of the youngest general managers

in professional sports franchise history, working for the League World Team Tennis. Mr. Blair’s first

professional mentor was Billie Jean King. He was also a USTA national tennis coach and owner and

operator of one of the largest tennis academies in the United States.

In his late 20s, what started out as a hobby of buying, renovating and reselling properties became one of

the nation’s largest wholesale property development companies and earned him national attention in the

real estate business. Mr. Blair became a national spokesperson for Success! magazine and toured the

nation teaching thousands of entrepreneurs how to buy, flip and profit from foreclosed homes.

He built on his staggering success in real estate by launching a publishing business and founding two

iconic LGBTQ brands in the South Florida market. Those publications formed the foundation of what is

today Multimedia Platforms Worldwide. The growth of the company into a global LGBTQ, digital-first

entity is part of his vision.

Mr. Blair, now 51 and a resident of Fort Lauderdale, FL, published a compelling autobiography in 2014

entitled, Hiding Inside the Baseline, which chronicled his personal journey of struggle and turmoil as a

gay but closeted athlete and businessman up until his late 40s. His hope is to help thousands of present-

day athletes as well as people from walks of life who are struggling with their sexual identities. His highly-

acclaimed book has been turned into a television documentary and will begin airing on cable channels

nationally in December 2015.

Mr. Blair will be inducted as a Member of the class of 2015 GLBT International Hall of Fame

in Dec. 2015.

Founder, Chief Executive Officer, Board Member

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Peter Jackson is responsible for the growth, leadership and operations of all MMP print and digital brands.

He sits as a member of the board of directors.

A 30-year veteran of the media industry, he has a proven track record in revenue growth, operations and

business turnarounds.

His career has run the gamut from journalist, editor, advertising director, publisher and owner of publishing

companies to experience on a national level working for large media chains. He served as vice president of

sales and marketing for one of the largest private-owned media groups in the country, where he was

responsible for revenues of more than $60 million for 120-plus publications in 12 states and the Caribbean.

Later, as president of an advertising sales training consulting business, Mr. Jackson helped multimedia

groups nationwide make the transition from print to web, trained hundreds of advertising sales reps and

has been a speaker on revenue growth at North America’s leading print industry associations including

Inland Press, the New York Press Association and the Canadian Press Association.

Mr. Jackson has experience in LGBTQ media as well, having served at one point as sales director for a

leading publishing group that included the Washington Blade, New York Blade, Southern

Voice and Houston Voice.

A fitness enthusiast and certified personal trainer, he founded and built two successful fitness businesses

as well as a yoga studio in the Fort Lauderdale area since 2009.

President, COO, Group Executive Publisher, Board Member

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Michael Turner has 25 years of experience providing private equity, financial advisory, transaction and valuation

services. In February 2014, he purchased the assets of Frontiers Media to build a niche media company with

multiple platforms focused on the LGBT market. From 2005 to 2012, he was a Managing Director with The

Courtney Group, a boutique merchant bank providing private equity and investment banking services, located in

Newport Beach, Calif. In 2008, Turner formed TL Vistas Capital Partners to focus on advising early stage and

growth stage companies on strategic and financial matters, including financings, acquisitions and the formation of

alliances and partnerships. Turner is an investor in a number of companies in a wide array of industries, including

consumer products, financial services, manufacturing, media, energy and clean tech. He is active in several

companies as a principal and strategic advisor.

Turner has provided due diligence, valuations and opinion letters on well over 250 transactions involving mergers,

acquisitions, divestitures, financings, recapitalizations and leveraged buyouts. His clients have included private

equity groups, Fortune 1000 companies and middle-market companies. He has advised and assisted on a number

of leveraged buyouts in excess of $1 billion each. Previously he worked for eight years at Valuation Research

Corporation as a Vice President, leading its West Coast practice. Turner also cofounded a multimedia company,

worked for Marshall & Stevens and for Unocal Corporation in the tax department. He is trained in both real estate

and business analysis and valuation. Turner holds a B.A. in Economics from the University of Colorado and an

MBA from the University of Southern California with an emphasis on finance and real estate. He resides in Los

Angeles and New York.

President, Digital Division, Board Member

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• 25 years’ experience in media sales at national media companies including Cox Media, iHeart Media and Emmis.

• Expertise in diverse market segments including African-American, Hispanic and LGBT markets.

• Strong track record delivering integrated marketing campaigns that utilize digital, event and media resources.

• Most recently served as general sales manager for Cox Media Group, Miami, Fla.

• 16 years’ experience in LGBT publishing. Promoted to VP/Operations of MMP in May 2015.

• Proven track record in advertising sales, marketing and operations for print and digital.

• Helped launch Florida Agenda and Guy magazine.

• Currently serves as publisher of Next magazine in New York City as well as FunMaps.

• Award-winning journalist and author of 17 books, three mini-series and over two dozen audio recordings.

• Former West Coast National Programming Editor of TV Guide when it had 40 million readers and 50 weekly editions.

• Former TV editor of The Hollywood Reporter

• Has appeared on The Oprah Winfrey Show, Larry King, 60 Minutes, Today Show, Tonight Show and many others.

Vice President, Sales & Marketing

Vice President, Operations

Vice President, Content

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Larry Rutstein graduated from the University of Massachusetts with honors in 1965 before attending Harvard Law School

graduating in 1968. Larry practiced corporate, banking and securities law for several major Philadelphia law firms. In 1971-

72, he served as Chief Counsel and Assistant Attorney General to the Pennsylvania Department of Banking and in 1973

became the first in-house counsel for Continental Bank, at that time a $1billion bank in the Philadelphia area.

Between 1980 and 1987, Larry and his partners created and managed one of the fastest growing boutique corporate law

firms in Philadelphia, known as Parker & Rutstein and then Bluestein, Rutstein and Mirarchi, which grew to over 100

employees.

In 1989, Mr. Rutstein led an IPO for Cedar Group, Inc., a national importer and distributor of industrial fasteners. He served

as CEO until 1991 when he formed an investment partnership to purchase the Memphis Chicks AA Baseball Club and

served as its Executive VP until 1994. During the mid-nineties, through a small merchant banking firm, Larry arranged for

the financing of several management buyout projects, a funding out of bankruptcy and two start-up companies. He served

as a consultant and/or board member advising management as to operating, financial and exit strategies.

In 1998, upon moving to Florida, he served as an executive or on the Boards of several small public companies and

continued his work with turnaround situations. In addition, he was one of the founders of Onforce, Inc., a private on-line

computer services company. In 2007, Larry became a principal with Patriot Rail Corp. acting in several capacities and

ultimately becoming Senior VP of Administration and Contracts. This short-line railroad company acquired over 15 different

rail operations before being sold to a hedge fund in 2012 for almost forty times the original investment.

At this time, Larry continues to be involved in raising money and/or advising both public and private companies. He serves

on the Board of EarthOne Circuit Technology Corporation.

Chairman of the Board

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Mark L. Friedman has over 40 years of business experience. Since 1993 Mr. Friedman has been a private equity and

venture capital investor, currently serving as the Managing Partner of Constellation Investment Partners LLC (which he co-

founded in 2001). He has also served as a director and audit committee member of several publicly-traded companies.

While practicing corporate finance law as a partner at the law firm Shea & Gould, a major international law firm based in

New York, Mr. Friedman represented primarily investment banking firms including Bear Sterns, Alex Brown, Drexel Burnham

and Goldman Sachs. He co-founded RCL Capital Partners in 1992, which purchased substantial equity positions in Allied

Digital Technologies and Disc Graphics. In 1986, he served as counsel and one of five principal investors in a structured

leveraged buyout of Checker Motors Corporation. Mr. Friedman served as a director of several publicly-traded companies

including AcaJoe (sports apparel) and Enchanted Village (educational toys) as well as of Allied Digital. He served as a

director of Disc Graphics from 1995-2002. From 2007-2012 Mr. Friedman served as a director of Direct Markets Holdings

(NASDAQ), a New York based investment banking firm. Since 2013, he has served as a director of Banyan Rail Services,

Inc.

Patrick M. Kolenik has over 40 years of securities industry experience. Mr. Kolenik was the Chief Executive Officer of

Sherwood Securities Corp. where he has been involved with more than 200 successful public and private financings. Since

2003, Mr. Kolenik has been a consultant to both public and private companies through his company PK Advisors. Mr.

Kolenik currently serves on the Board of Directors of root9B Technologies Inc., a public company that focuses on cyber

security and the Board of directors of SpendSmart Network Inc. (SSPC), a loyalty rewards and testing management

company with more than 4,500,000 users. Mr. Kolenik previously served on the Board of Directors of American Roadside

Burgers, Inc. and RestorGenex Corp (RESX), a public company that owns and operates more than 140 live events.

Bobby Blair, Founder/CEO;

Peter Jackson, President/COO/Group Executive Publisher

Michael A. Turner, President/Media Ventures Division

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Industry-leading multi-platform technology.

Unmatched content including original stories and premium video.

Unprecedented global, national and local reach: - Three most populated LGBT communities: CA, NY, FL - 40 cities across North America - Publications are part of the local communities

Lucrative, loyal and influential LGBT demographic: - $884 billion purchasing power in the U.S., $3 trillion globally

Experienced and diverse management team and board of directors.

The only publicly-traded LGBT media company.

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Multimedia Platforms, Inc.

Bobby Blair, Founder & CEO

2000 E. Oakland Park Blvd., Suite 106

Fort Lauderdale, FL 33306

1.954.440.4678 | [email protected]

multimediaplatformsinc.com

PRESENTATION BY

Capital Markets Group, LLC

Valter Pinto

245 East 44th Street, Suite 21E

New York, NY 10017

1.914.669.0222 | [email protected]

Alan Sheinwald

186 Mills Road

North Salem, NY 10560

1.914.669.0222 | [email protected]

CapMarketsGroup.com

FOR MORE INFORMATION