A brand new communication channel throughout

Zone

One world. One connection.

“ ”

Won an award for being the best chain in the USA.

A recognized industry leader, is the Premier convenience store in Egypt

throughout Cairo.

Provides an energizing experience in a clean and attractive environment at the

best locations in Egypt.

Fast, fresh, friendly place

New, different stuff, and good stuff

Since its inception 5 years ago, now has 13 sites with an aggressive expansion plan for Cairo.

By 2010, will be a massive 50 store network of convenience and service provided fresh, fast, and friendly.

Serving the A and B segment, presents a quality service regardless if your new or if your hanging out, 600 000 times a month.

, considered to be the prime location for customers looking for new stuff: different stuff: good stuff

New, different stuff, and good stuff

Customer Customer demographidemographi

cscsAges ranging from 8 – 35.A – B class segment.Adventurous and outgoing.

High disposable income.

New, different stuff, and good stuff

Approximately

850,000 visitors a month.

Each spends 18 min/ stay.

New, different stuff, and good stuff

New, different, and good stuff

Branch Branch locationslocations

MaadiMaadi

El Maadi El Gedida

Corniche El Nil

Mohandeseen\DokkiMohandeseen\Dokki

Giza, Magles El Dawla

Gameat El Dowal

HighwaysHighways

6th of October

Al Wahaat, Dream Park

Al Daery, Mirage

Sahrawi, Cairo/Alex Desert Road

HeliopolisHeliopolisRoxyAl MarghanyAl HegazEl BakaryEl Orouba

Digital SignageDigital Signage

In the USA, digital signage industry is considered a leap in the field of media production.

It has experienced a market growth of more than 50 percent since its late inception in 2006.

The total market for digital signage and desktop video is at $404 million today and is expected to grow to $3.63 billion in 2011.

Worldwide, digital signage applications are used for sales and marketing, as well as corporate communications, training and information sharing.

NNoowwA precedent In Egypt !A precedent In Egypt !

Accommodating

Innovative

Convenient

ZZoonene

Zone will be a unique flexible advertising channel that

broadcasts throughout branches in Cairo.

ZZoone ne LiveLive

A creative new communication channel inside with a program rotation every hour

ZZoone ne ScreensScreens

The Screens are widely prominent and noticeable by all shoppers.

Aimed at the general public and fully customizable to the needs of our clients all the time, informing customers and passer bys of what is offered.

Provides shoppers with an interesting renewable content such as music, sports, home video, fashion, candid camera, movie, and game trailers.

Benefits of Benefits of ZZoonene Zone features on the spot advertising and

push advertising thereby strengthening brand awareness for both new and established brand names.

Introduces a new advertising platform that allows us to achieve the highest reach and frequency at convenient levels for clients.

Especially tailored to suit the transformation from a sedentary to a mobile society that is increasingly exposed to a

variety of out-of-home messages.

is an advertising platform adaptable to all kinds of advertising and media formats.

is a constantly evolving system that is proactive rather than reactive.

Serves as a point-of-purchase reminder to customers in the shopping and buying process, thus enticing impulsive buying.

Benefits of ZBenefits of Zoone ne (con’t)(con’t)

LCD Screen ad Price LCD Screen ad Price listlist

Units1-3

months4-6

months7-9

months10 - 12 months

15 Seconds 6,500 6,000 5,500 5,000

1 Minute 24,000 22,000 20,000 18,000

2 Minutes 44,000 40,000 36,000 34,000

4 Minutes 80,000 72,000 68,000 64,000

Each unit airs 18 hours per day.

Each unit is repeated every hour (i.e. 18 times a day).

All the above prices are in Egyptian Pounds.

The above rates exclude stamp taxes.

Thank Thank youyou

Demonstrate. Innovate. Communicate.