a brand guide to instagram contests
TRANSCRIPT
![Page 1: A Brand Guide to Instagram Contests](https://reader033.vdocuments.us/reader033/viewer/2022051300/5882ec8d1a28ab3f1e8b4ced/html5/thumbnails/1.jpg)
A BRAND GUIDE TO
CONTESTS
![Page 2: A Brand Guide to Instagram Contests](https://reader033.vdocuments.us/reader033/viewer/2022051300/5882ec8d1a28ab3f1e8b4ced/html5/thumbnails/2.jpg)
Hosting a contest on Instagram is a great way to involve the wider community with your brand.
![Page 3: A Brand Guide to Instagram Contests](https://reader033.vdocuments.us/reader033/viewer/2022051300/5882ec8d1a28ab3f1e8b4ced/html5/thumbnails/3.jpg)
And contests can help you achieve many marketing goals
Reach Followers UGC Brand Awareness
![Page 4: A Brand Guide to Instagram Contests](https://reader033.vdocuments.us/reader033/viewer/2022051300/5882ec8d1a28ab3f1e8b4ced/html5/thumbnails/4.jpg)
There are various different ways of running contests, depending on what your goals are…
![Page 5: A Brand Guide to Instagram Contests](https://reader033.vdocuments.us/reader033/viewer/2022051300/5882ec8d1a28ab3f1e8b4ced/html5/thumbnails/5.jpg)
If you’re aiming for UGC: If you’re aiming for Followers:
Run a contest that requires users to post a photo with
the contest hashtag to enter
Run a contest that requires users to follow your
account and comment on a post to enter
![Page 6: A Brand Guide to Instagram Contests](https://reader033.vdocuments.us/reader033/viewer/2022051300/5882ec8d1a28ab3f1e8b4ced/html5/thumbnails/6.jpg)
Whatever type of contest you are running, remember that an enticing prize is crucial to success…
![Page 7: A Brand Guide to Instagram Contests](https://reader033.vdocuments.us/reader033/viewer/2022051300/5882ec8d1a28ab3f1e8b4ced/html5/thumbnails/7.jpg)
You are asking users to do something for you and
the reward needs to be worth it.
![Page 8: A Brand Guide to Instagram Contests](https://reader033.vdocuments.us/reader033/viewer/2022051300/5882ec8d1a28ab3f1e8b4ced/html5/thumbnails/8.jpg)
The theme is equally important and should be open and accessible.
A theme that is too niche or localized will automatically reduce the number of people who can/will participate. NB.
![Page 9: A Brand Guide to Instagram Contests](https://reader033.vdocuments.us/reader033/viewer/2022051300/5882ec8d1a28ab3f1e8b4ced/html5/thumbnails/9.jpg)
Prizes too specific to a place/ location Difficult requirements for entering contest
Universal prize, appealing to your target audience Simple requirements to enter contest
✗
✓
![Page 10: A Brand Guide to Instagram Contests](https://reader033.vdocuments.us/reader033/viewer/2022051300/5882ec8d1a28ab3f1e8b4ced/html5/thumbnails/10.jpg)
With a great prize and simple theme you are on the right track to gaining large reach, followers, UGC
and brand awareness.
![Page 11: A Brand Guide to Instagram Contests](https://reader033.vdocuments.us/reader033/viewer/2022051300/5882ec8d1a28ab3f1e8b4ced/html5/thumbnails/11.jpg)
DOING IT RIGHT
An automotive brand ran a photo contest asking Instagram to share their special
places. The prizes were a pair of round the world tickets and 3 GoPros cameras for
runners up.
Result: 17,000+ images with contest hashtag
Great prize ✓ Simple theme Global✓✓
![Page 12: A Brand Guide to Instagram Contests](https://reader033.vdocuments.us/reader033/viewer/2022051300/5882ec8d1a28ab3f1e8b4ced/html5/thumbnails/12.jpg)
A luxury Champagne brand ran a contest giving away a set of $1,000 Amex vouchers
to a pair of best friends. To enter, users followed the brand account and
commented on a post.
Result: 5,995 new followers, 8,072 comments
DOING IT RIGHT
Great prize ✓ Simple theme Open Concept✓✓
![Page 13: A Brand Guide to Instagram Contests](https://reader033.vdocuments.us/reader033/viewer/2022051300/5882ec8d1a28ab3f1e8b4ced/html5/thumbnails/13.jpg)
!Don’t forget to post the link to the contest Terms and
Conditions on your Instagram account.
You can read Instagram guidelines for promotions here
![Page 14: A Brand Guide to Instagram Contests](https://reader033.vdocuments.us/reader033/viewer/2022051300/5882ec8d1a28ab3f1e8b4ced/html5/thumbnails/14.jpg)
To gain extra traction and exposure, promote your contest with Instagram Influencers.
![Page 15: A Brand Guide to Instagram Contests](https://reader033.vdocuments.us/reader033/viewer/2022051300/5882ec8d1a28ab3f1e8b4ced/html5/thumbnails/15.jpg)
NEED HELP PLANNING A CONTEST? Get in touch with our team
[email protected] www.brandnew.io
Vectors by freepik.com