a bl o c k c h a i n e c o s y s t e m - coinwoot.com€¦ · q2 2 0 1 5 launch of sponsored data...

A Blockchain Ecosystem for Sponsored Mobile Data,

Products & Services March 13, 2018, v2.1

Our ultimate dream is for every smartphone owner to be able to install the SOCIFI Engagement

Solution (SES) and cover their mobile data expenses by interacting with the sponsored content.

Our mission is to unlock the potential of free sponsored data and to help to create an open,

transparent and fair marketplace. Sponsored Data can have a significant positive influence on

economic growth, education and communication in human lives in both developed and

developing markets, for consumers, small companies and large and corporate companies alike.

Intro Video

https://youtu.be/lFJ2FNiVLrA

Table of Contents 1 TGE (Token Generation Event) Details 4

2 Summary 5

3 Partnerships 6 3.1 Business partnerships 6

3.2 Development Partnerships 7

4 SOCIFI Achievements 8

5 Team 10 5.1 Executive team 10

5.2 Advisors 13

5.3 Development team 14

6 Industry Overview 16 6.1 The Hunger for Mobile Data 16

6.2 Current Solutions 18

6.3 SOCIFI Solution and the role of a public ledger 18

7 SOCIFI: Ecosystem, Application, Marketplace 23

7.1 The overview 23

7.2 SOCIFI Engagement Solution (SES) 25

7.3 Technological Demo & Guides 28

7.4 Marketplace 29

8 Business Model 31 8.1 Ecosystem Onboarding Process 31

8.2 Selected countries 32

8.3 Case Study - South Africa 34

9 Introducing GIF Token and the Token Sale 37 9.1 GIF Token 37

9.2 Use of GIF Tokens 39

9.3 Use of funds 42

9.4 TGE Details 43

9.5 Token Distribution 45

9.6 Security 45

of 55 © 2017-2018 SOCIFI | Buy Tokens at: gif.network |More info: White Paper | SES Playbook | Product Pager

https://gif.network/

https://drive.google.com/open?id=0B16wHRja8doNNVhWRElYRmxKWkk

http://bit.ly/2pX2vru

https://drive.google.com/file/d/0B16wHRja8doNQThBNDlvY3ZGSUU/view?usp=sharing

9.7 KYC 46

9.8 How to participate 46

9.9 Security note 46

10 Post-TGE Process & Next Steps 47

10.1 Roadmap 47

10.2 Milestones 50

10.3 The foundation for open governance (GIF Foundation) 51

11 Conclusions 52

11.1 For the Crypto Economy: 52

11.2 For developing & developed countries: 52

11.3 For the publishers/sponsors/advertisers: 52

13 Disclaimer 53

14 References 55






1 TGE (Token Generation Event) Details

GIF Token The ERC20 token distribution will be done via smart contracts.

Supply Total – 5,000,000,000 Circulating* – 3,050,000,000

Soft Cap $ 2,18 million

Hard Cap $ 26.13 million

Token Price (base) $ 0.00969635**

Token Usefulness Discounts and Rewards.

Dates From March 26, 2018 till April 27, 2018

Accepted Currency ETH, BTC, LTC.

* The more the platform is used the fewer tokens will be circulating in a free market while more tokens

will be used as discount vouchers for active publishers thus incentivizing further adoption. The value of

the token hence increases with the adoption which in turn drives more adoption.

** Token price will be locked in ETH on March 21, 2018 at 2:00 a.m. CET.






2 Summary SOCIFI is a well-established operating Sponsored Data Marketplace. Since 2014, we have provided WiFi

connection in over 67 countries. We have proven that data can be sponsored by big brands such as

Coca-Cola, Pepsi, Fanta, Microsoft, Uber as well as local brands. More than 51 million end-users enjoyed

free data thanks to our solution. Users interact with the sponsored content via the SOCIFI Engagement

Solution (SES) application and Software Development Kit (SDK) library.

The basic flow of the reward mechanism

Sponsors (advertisers) deliver sponsored

messages (ads)

Subscribers engage with the sponsored

content

Subscribers obtains the rewards: sponsored

data

Happy subscribers, happy sponsor

(advertiser)

We aim to lead the world-wide market of sponsored data. We have unique experience, expertise and

partnerships. We need your participation and the blockchain technology to scale up.

SOCIFI will issue 5,000,000,000 GIF tokens, 61% of which will be offered to the TGE (Token Generation

Event) participants. All the proceeds from this public contribution will be used for business expansion

only.

Using blockchain for all our transactions will lower the operational costs, increase the speed of

transactions, creates open transparent and fair marketplace, democratizes value distribution and

narrow the relationship between advertisers, network providers and subscribers. The GIF tokens will be

the platform’s currency of choice.






3 Partnerships

3.1 Business partnerships

SOCIFI has tested its Proof of Concepts (PoC’s) on tens of thousands of WiFi networks across the globe.

The success of our solution attracted global Venture Capital investors Rockaway Capital

(www.rockawaycapital.com) and Keiretsu Forum CEE (www.keiretsuforum.eu). Keiretsu Forum is one of

the largest angel networks with more than 50 chapters worldwide. Rockaway Capital is a leading

investment company in Europe with offices in Prague, San Francisco and Sao Paulo.

SOCIFI help to protect citizens in the USA since Q4 2015 through CAP. The Common Alerting Protocol

(CAP) is the OASIS Emergency Management Technical Committee’s open standard used by homeland

security and civil emergency management to communicate with the public. For more please see blog

post.

With icomera (www.icomera.com), the world’s leading provider of wireless internet connectivity and

application platforms for passenger transport, we have launched an initiative to improve public safety

outcomes for law enforcement officers and citizens. [1] The strategic partnership with GEMA / Mobility

MEA (www.gemamea.com) was established to introduce SOCIFI's Sponsored Data solution to the Telco's

industry.


https://www.rockawaycapital.com/en/portfolio/

https://www.rockawaycapital.com/en/portfolio/

https://keiretsuforum.eu/en/

https://keiretsuforum.eu/en/

http://www.socifi.com/en-GB/blog/fema-socifi-wifi-emergency-messaging-north-american-government-webinar

http://www.socifi.com/en-GB/blog/fema-socifi-wifi-emergency-messaging-north-american-government-webinar

http://www.icomera.com/

https://paperpile.com/c/ORJFrY/WLql

https://www.gemamea.com/





SOCIFI solution has been used by corporate giants such as Microsoft, Coca-Cola and Uber and

others. For more detailed overview of our cooperation with these companies please see the

Achievements section of the WP.

3.2 Development Partnerships

Through our data analysis we gained unique knowledge of how to engage end-users of WiFi and Captive

Portal.

Tata Communication (www.tatacommunications.com), on the other hand, provides powerful business

development, partnerships, brand awareness, solutions and systems. The synergy of our talents allows

us to deliver Mobile Data Sponsorships and Data Gifting solutions and apply them on a global scale.

SOCIFI is a Technological Partner of Cisco Meraki and Xirrus (www.xirrus.com), a Solution Partner of

Cisco Systems (www.cisco.com), and compatible with many others.

You can see from all the above shown partnerships that SOCIFI is a strong and well-established company

which is well-known to publishers and providers, the public safety sector and large venue operators.


https://www.tatacommunications.com/

https://www.xirrus.com/

https://www.cisco.com/

https://socifi-doc.atlassian.net/wiki/x/EIA0





4 SOCIFI Achievements

Q4 2013 Idea & Business Model creation

Q4 2014 SOCIFI Ltd. has been established as spinoff of digital agency PositiveZero.co.uk (www.positivezero.co.uk) SOCIFI has been selected as a Final Startup for the Pioneers 90-sec Pitch from over 3,000 startups. Rockaway Capital Invested into SOCIFI

Q1 2015 US-Based Office Opened, SOCIFI CEO relocated to San Francisco, CA, USA New infrastructure for North America, Latin America and Asia Mikrotik, Aruba, Ruckus, Xirrus Compatibility achieved Icomera Launches Innovative Wi-Fi Connectivity Solution to Improve Public Safety Outcomes for Law Enforcement Officers and Citizens in partnership with SOCIFI.

Q2 2015 Launch of Sponsored Data on WiFi technology Connect API 2.0 release ZyXEL, Cisco WLC, Cisco Meraki Compatibility achieved N200 authentication, Real-Time API, White Label Solution Community translations, Pixabay Photo Stock Gallery Integration Microsoft sponsored WiFi campaign

Q3 2015 Five additional currencies added to Pay-Thru, Cisco Meraki bandwidth supported, SMS Authentication In-Session Ads publicly available.

Q4 2015 Ruckus, OpenMesh, AntLabs Compatibility achieved New SOCIFI webpage PayThru - Premium Internet (Pay-As-You-Go Internet) Solution Developed Emergency System Messages (FEMA IPAWS CAP)


http://www.positivezero.co.uk/





Q1 2016 Ruckus SCG 200 API Key Supported Affiliate for Partner Program LigoWave Compatibility achieved Cisco WLC Bandwidth supported Webinar Presentation for First Responders by SOCIFI hosted by FEMA.gov PayPal Gateway integrated

Q2 2016 EnGenius Compatibility achieved VISA, MASTERCARD, MAESTRO, DISCOVER credit cards supported Swiss Franc currency support New sales tools for SOCIFI Partner Program members SOCIFI Engagement Solution White Paper

Q3 2016 Cooperation with Tata Communication on Sponsored Data solution The Coca-Cola sponsored WiFi campaign started Keiretsu Forum CEE invests to SOCIFI SOCIFI Engagement SDK (SES), UX/UI for Android & iOS

Q4 2016 The Uber sponsored wifi campaign started SOCIFI Engagement Solution API

Q1 2017 Analytics 2.0, Google Analytics EOL Pay-Thru Premium Internet & PIN page design has been updated, Windows Phone Workaround has been released, Vouchers Generation (API), Pay-Thru vouchers Connect API 2.0 Common visitor profiles SOCIFI Engagement Solution Reward System implementation

Q2 2017 51 millions connected users through WiFi SOCIFI Engagement Solution SDK for Android






Pay-Thru Overview, Beacons Nearby Notifications, Custom Tracking Pixel for ad, BLE nodes, BLE positioning SOCIFI Engagement SDK (SES) for Android

Q3 2017 Ad page redesign, BLE presence analytics, Add custom inputs for email authentication GIF Token Sale website launch GIF Whitepaper SOCIFI Engagement Solution Playbooks & Documentation

Q4 2017 GIF API, TGE Smart Contracts Add Linkedin and Instagram authentication Connect API 2.1 release, Admin-API 1.5 release, Analytics-Processor 1.5 release, Real-time API 1.6 release

5 Team

5.1 Executive team

Sidney Zdenek Hornych

CEO

Sidney, 34-year old serial entrepreneur with successful exits, is responsible for strategic company

goals as SOCIFI CEO.

In 2003 he established a software house called DPG Invent focused on developing ticketing systems

for enterprise customers & governmental agencies (clients such as Ministry of Foreign Affairs,

Ministry of Regional Development, University of Chemistry and Technology).

In 2006, a digital agency PositiveZero.co.uk was established by Sidney in London, UK.

PositiveZero.co.uk helped to successfully pass digital challenges for companies such as Microsoft,


https://www.linkedin.com/in/zdenekhornych/





Heineken, L’Oréal, P&G, GSK, Škoda Auto, WMC Grey, McCann, BBDO and many other large

companies.

In late 2014, SOCIFI was established as a spin-off from the digital agency by Sidney with full support

of his colleagues. SOCIFI has got immediate traction and acceleration. Global investors such as

Rockaway Capital, Keiretsu Forum and others are working closely with SOCIFI to challenge the

status quo in WiFi and LTE industry. SOCIFI is a leading company in Sponsored Data market and has

a solid vision of the Sponsored Data future.

Since 2016 is Sidney a proud lecturer and mentor at Karel Janecek Foundation where he helps

startups and nonprofit companies to prepare business models, roadmaps and investors’

presentations. Rockaway about Sidney (YouTube). Keiretsu Forum about Sidney (YouTube). Sidney

believes in groundbreaking global change due to a blockchain technology and cryptocurrency

holder. Vires in numeris.

Tomas Silny

CVO (Chief Visionary Officer)

Passionate multidisciplinary expert with a blend of experience in user experience/interface design

(UX/UI), marketing, project management and software development (go enthusiast) in

international and diverse settings. A former member of the Awwwards.com [2] jury. Co-founder of

SOCIFI, which is a spin-off from digital agency PositiveZero.co.uk. He works as a team with Sidney

for eternity. His responsibility in the company is product vision and development.

Dusan Zabrodsky

Business Development, Consultant

Prior to joining SOCIFI, Dusan was working at AVG (NYSE: AVG), a publicly traded online security

company with over 180 million active users, as a Senior Vice President Operation and Business

Transformation, where monetization of free users was his core focus. Prior to that Dusan has held

many operational roles in the telco industry. Later, Dusan joined Rockaway Capital Investment

Partner. Rockaway Capital is a leading venture capital company located in Prague, San Francisco

and Sao Paulo. Rockaway Capital invested in SOCIFI in order to build the San Francisco branch for

SOCIFI Inc. and establish the company in North America.


https://www.nadacekj.cz/accelerators/dilna-2018/?lang=en

https://youtu.be/LftxDnHNic0

https://youtu.be/9MAeX2UQzik

https://www.linkedin.com/in/tomassilny/

https://www.awwwards.com/interview-with-tomas-silny-creative-director-and-web-designer-at-positivezero.html

https://paperpile.com/c/ORJFrY/H1QrP

https://www.linkedin.com/in/dusanzabrodsky/





Jan Tony Cep

Media Agencies & Digital Media Expert

Jan humanizes businesses his entire professional career. Jan Tony was working at companies such

as MediaCom, GroupM, Lagardere and others on strategic positions around the world. You can

know him as a board member and investor at TISCALI Media & TISCALI Investment. He also

acquired tens of internet companies and projects. Jan Tony trained people in media planning and in

campaign strategy, and he built many successful international teams. Jan operates breathtaking

venue in the heart of Prague, 64 U HRADEB (http://bit.ly/2ybhxvZ).

Lucie Kasparova Ebnerova

Managing & Legal Director

Lucie is responsible for the legal and tax management, strategic consulting, including business

plan and sales strategy development, partnership business negotiation, controlling finance and

accounting and setting and fulfilling the environmental processes in the company. She

cooperates with the core team since the beginning of foundation of PositiveZero and SOCIFI as a

co-founder and as a part of front and back office.

Karel Fillner

Crypto Expert

Karel is the “Czech Bitcoin Jesus”. He has been enlightening the public in the Czech Republic about

cryptocurrencies via his popular blog http://btctip.cz. He also used to be in charge of cointelegraph

https://www.cointelegraph.cz, a Czech version of cointelegraph.com. He gave lectures to wide

audiences as well as to experts at conferences. Among many other clients he also consulted for

WBTC https://www.wbtcb.com. In addition, Karel is a Board Member of Parallel Polis – Institute of

CryptoAnarchy. Even though his main focus lies within his ambition to bring broad public towards

cryptocurrencies and blockchain technology, he has decided to fully support SOCIFI in its effort go

through with ICO/TGE.


https://www.linkedin.com/in/jancep/

http://bit.ly/2ybhxvZ

https://www.linkedin.com/in/lucieebnerova/

https://twitter.com/btctip_cz

http://btctip.cz/

http://btctip.cz/

https://www.cointelegraph.cz/

https://www.wbtcb.com/





5.2 Advisors

Anthony Kim Regional Director Americas at

Tetra Group

Zulfiqar Khan CEO GEMA MEA

Frederic Dingemans Head of Mobile Money

Enablement at Tata

Communications

Joey Gutierrez Managing Partner at G2

Wireless

Viktor Fischer Investment Partner, Rockaway

Capital

Tomas Budnik Former CEO, O2 Czech

Republic

Tomas Marada Blockchain Expert

Daniel Senkyr Founding Partner, Keiretsu

Forum CEE

Pavel Brabenec Former Investment Director

Telco&IT at KAPRAIN Holding


https://www.linkedin.com/in/kim72/

https://www.gemamea.com/

https://www.linkedin.com/in/fdingemans/

https://www.linkedin.com/in/joey-gutierrez-7b281225/

https://www.linkedin.com/in/viktorfischer/

https://www.linkedin.com/in/tomasmarada/

http://www.keiretsuforum.com/global-chapters/prague

https://www.linkedin.com/in/pavelbrabenec/





Jaroslav Klecka Finance Expert & Auditor

5.3 Development team

Zbynek Hrase Head of Product & PM

Vojtech Kijensky Head of Research & Development

Michal Ozogan Head of Front-End

Development

Lukas Miarka Onboarding Engineer

Katerina Chroustovska Developer

Vojtech Kletecka BackEnd Developer


https://www.linkedin.com/in/jaroslavklecka/





Jiri Simecek Head of API & Backend

Development

Petr Chroustovsky Full Stack Engineer

Eva Kleckova UI&Graphic Design

Martin Macisak Developer

Roy Sébastien Nils Dellhow Community Manager






6 Industry Overview

6.1 The Hunger for Mobile Data

Digital marketing spending trends in the US and globally offer valuable insight into the industry today.

One encouraging finding is Forrester Research’s forecast that digital marketing spending will continue to

rise through 2019. The similar situation is on the market with Mobile Data. The demand for Mobile Data

will continue rise rapidly through 2021.

Sources: [3] [4] [4,5] [6] [7]


https://paperpile.com/c/ORJFrY/X8eN

https://paperpile.com/c/ORJFrY/gnl8

https://paperpile.com/c/ORJFrY/gnl8+K98v

https://paperpile.com/c/ORJFrY/2qul

https://paperpile.com/c/ORJFrY/RXnW





A Parks Associates industry report [8] estimates global mobile data revenue will increase from $386 billion in 2015 to $630 billion in 2020. SOCIFI Marketplace is a solution where the media content is sponsored thru a digital advertising. Digital Advertising revenue was $229.25 billion in 2017 and it would grow to $335.5 billion by 2020. (Reference: https://www.statista.com) We are fully aware of the fact that this business is specific and that you, as a potential token buyer, must have many uncertainties regarding our business and product. Therefore we have come up with a simple Problem-Solution approach to address such questions.

The Problem: Are people even interested in Sponsored Data?

SOCIFI Solution: Absolutely. We know this for a fact from our experience because we have been

in the Sponsored WiFi market since 2014.

Furthermore, in the Syniverse research [9] almost two-thirds of Asian smartphone users (62%)

were willing to accept sponsored data packages in return for free data access. This, in turn,

leads to 40% increase in data usage! This data was then extrapolated (with the help of

economists at SEEC) only to find a $6 billion revenue opportunity for operators and their

partners by 2019.


https://paperpile.com/c/ORJFrY/fUdS

https://paperpile.com/c/ORJFrY/Ij2pv





6.2 Current Solutions

There are a few competitors in this industry with a different approach. Competitors' solutions are not

focused on subscribers engagement on daily basis at all. The second key difference is non-existence of

an open Marketplace where any approved Sponsor/Advertiser can join and target its audience.

The Data Perks by AT&T and Aquto

(www.aquto.com).

The WowBox by Telenor. (https://play.google.com)

6.3 SOCIFI Solution and the role of a public ledger

Similarly to Facebook, and their project Internet.org, we also believe that everyone should be able to

access the internet regardless of personal wealth. Personal data and attention have measurable value in

the 21st century. The SOCIFI platform allows everyone to pay for their data with their attention time.

Our subscribers engage with sponsored content, and in return they earn the GIF tokens. One of the

functions of the GIF token will be purchasing mobile data through our platform. Alternatively, the user

can also choose the purchase services and products via our marketplace. On the other hand, the same

GIF tokens will be used for buying media space from advertisers (sponsors). Thus, it is required to:

1. Have a marketplace with a fair revenue split distribution between advertisers and publishers

without a middle-man.

2. Have a strategy for staying competitive with major ad marketplaces such as Facebook, Google.

In order to meet the first condition, we developed an online marketplace for advertisers (sponsors) to

connect with publishers - Mobile Network Operators (MNOs) or other players.


http://www.aquto.com/

https://play.google.com/store/apps/details?id=com.telenor.ads&hl=en





The Problem: Current Programmatic Share Split Is Not Sustainable.

An IAB study [10] from 2015 revealed that less than half (45%) of programmatic revenues in the

US reached publishers.

This means the middle-men and commissions cut a lot into the revenue stream and the current

solutions and media markers are not resistant to this unfair split distribution. This leads into

mobile data sponsorship stagnation. The second reason is the need of communication formats

and user experience flow, which is not annoying.

SOCIFI solution: SOCIFI has decided not to use existing RTB exchanges, but rather to develop

our own marketplace. Through our unique communication platform we connect sponsors,

publishers and users. Via the blockchain’s public ledger, the distribution split is fully

transparent. SOCIFI publishes the amount of the ad spending, which is collected to keep the

marketplace in shape and sustainable. The sales channel is direct with no middle-man or a

chain cutting the price.

The higher revenue SOCIFI marketplace can generate, the higher amount of sponsored mobile

data the user can get from the publisher. This will help to bring affordable mobile data to users.

It allows communication, increases access to the education and sets a new standard for

sustainable, scalable mobile data sponsorship market.

The Problem: Transparency and Fair economy

Marketplaces and similar two-sided platforms tend to hide their fees. The economy is not

transparent, and marketplaces are driven by a decision of a single strong company.

SOCIFI Solution: Thanks to the blockchain, the transactions are transparent, and sponsors can

see how much revenue reached the publisher's and subscriber's wallets and what the

transaction fees for the platform and media agencies are. The SES reward engine will initially be

administered by the GIF Foundation. However, over time, it will be decentralized based on the

smart contract technology.

To meet the second condition, we developed an SDK that works on Android. An iOS version will be

developed in the near future; however, our main focus is on the most-used devices in targeted

locations, and these are Android-powered.

We call this SDK the SOCIFI engagement solution (SES). The SES was designed with a strong focus on

UX/UI (user experience/user interface) with the goal to bring unique solution that is closer to

communication on social networks than to traditional digital advertising.


https://paperpile.com/c/ORJFrY/io55m





It allows us to deliver more sponsored messages within one session. As a result we can offer competitive

prices to major players such as Google or Facebook.

The Problem: Ad-Based Solutions Are Annoying

Isn’t any ad-based-only solution annoying? Can it generate long-term user satisfaction and

loyalty? Are you developing an ad-based-only application?

SOCIFI Solution: As mentioned above, SOCIFI is a digital media agency spin-off. Thus, we have a

deep knowledge of the media market. We also have the experience from our current WiFi &

Captive Portal on how to engage with the end-customer and fulfill the needs of the publisher

and sponsor.

The key is to mold advertising into a social media communication platform. The user is not just

bombarded with ads but can read and interact with the latest news, events and regional

content. The UX/UI for the user is designed to keep the user eager to use our application on a

daily basis. For detailed proof please see SOCIFI Playbook at http://bit.ly/2pX2vru

SOCIFI works with Federal Emergency Management Agency (FEMA.gov) in the United States of

America and uses IPAWS (Integrated Public Alert & Warning System) to warn citizens and

tourists about weather alerts, kidnapped children or any other risks (http://bit.ly/2ysTwmU).

We will implement Public Alert & Warning System technology in order to provide a better public

safety for all markets in which SOCIFI is used.

The rewards system has implemented a gamification mechanism that encourages the

subscribers to explore sponsored content every day and to build a stronger relationship with the

marketplace. We think it is fair to issue coins stepwise depending on the everyday involvement

of a user.

The Problem: Complexity of the solution

The whole ecosystem has to be created and/or deployed. The challenges include, but are not

limited to: scalability, marketplace, bidding, targeting, profiling, telco integration, media

agencies integration, app penetration, content creation and lead generation. When will it be

ready a technical and business perspective?

SOCIFI Solution: The crucial product parts (SDK, backend services, reward system, analytics and

cloud dashboard) are fully developed and are ready to go on the market.

We have more than 10 years of “in-field” experience. SOCIFI started as a spin-off from our

digital media agency PositiveZero.co.uk which was established in 2006. We have been



https://www.fema.gov/

http://bit.ly/2ysTwmU





developing and testing our Sponsored Data solution since 2014. We focused primarily on WiFi

and Captive Portals. Our platform has already attracted clients from 67 countries.

Our unique advantages:

● Established company with real results and traction

● Over 10 years of Media & Telco market experience

● Working product focused on user’s engagement (SES)

● Strong software development skills

● In-house Senior R&D Team

● In-house Senior UI/UX Design Team

● In-house Senior Sales Team

● Experienced venture capital advisers

● Partnership with TATA Communications

● Influential clients

● First mover advantage in utilizing blockchain for Sponsored Data

The Problem: The application penetration issue & cost per install

The expected approach would be to implement SDK into an existing app to reduce cost per

install (CPI) for quick market entry. When a brand-new app will be used, how do you want to

solve the penetration issue?

SOCIFI Solution: The brand-new app with integrated SOCIFI engagement solution (SES) SDK is

provided by SOCIFI. The reward system is set in place to attract people to install the app and use

it on a daily basis. There are several ways for people to earn their sponsored data:

● Mobile app installation

● Referral program

● Additional earning opportunities are provided by local and global startups and senior

companies

● Receiving sponsored data from a friend (peer-to-peer data gifting)

● Engagement with sponsored content

The controlled roll-out gives us the power to launch experiments and find for each market an

optimal balance between end-user engagement and satisfaction on one side and performance

of the platform for advertisers (sponsors) and publishers on the second side.

1. Pilot counts with a specific group of end users to test the system prior to its full

deployment in order to get feedback.

2. Private beta testing with a limited number of invitations to test the entire user

environment.

3. Phased roll-out comes at last in the development cycle.






4. The SOCIFI engagement solution SDK and an example of white labeled app will be

released under an open-source license on GitHub. This allows other parties to start

using sponsored data solutions or to sponsor other services.

5. The white labeled app will be adjusted for WiFi connectivity and provided to existing

SOCIFI and any other WiFi providers.

The Problem: The Network Neutrality Problem

Is Sponsored Data the newest, biggest threat to net neutrality?

SOCIFI Solution: No, this is not so, nor is it our intention. Our intention is to sponsor as much

possible mobile traffic and to respect network neutrality. SOCIFI Engagement Solution has the

ability to sponsor not only specific traffic and/or application itself but also generic traffic

without limiting the user to use a specific app for data consumption. No other solution has such

an approach to network neutrality as ours.






7 SOCIFI: Ecosystem, Application, Marketplace

7.1 The overview

In the following chart you can see the marketplace ecosystem and the rewards gifting flow. The blue

parts of the marketplace ecosystem are already developed.






There are 4 key roles defined:

● Marketplace Provider

● Publisher

● Media Agency/Media Agent

● Advertiser/Sponsor

The publisher is the MNO, VMNO or rewards app publisher who provides a space where the

marketplace is implemented. The publisher enables end-users to see the content through the

marketplace ecosystem.

The media agency or media agent monetizes the marketplace by generating interesting content, adding

relevant brands (sponsors) and promoting products and services.

The sponsor is a brand owner who seeks end-users to engage with and to provide them with fresh

offers, sales opportunities and interesting news from fashion, technology, sport, leisure, events and

more.

Subscribers earn sponsored data (or other sponsored product or services in future) through engagement

with sponsored content.

SOCIFI drives the communication between all parties to make sure the project is moving constantly

forward. The Marketplace provider secures the publisher, media agency/agent and first sponsors.






The Problem: Are Mobile Network Operators (MNOs) motivated to pursue these new models?

The revenue from SMS and voice per user is declining and Mobile Network Operators

(MNO’s)/virtual MNOs are actively looking for new solutions to keep their networks profitable

and to build faster and more robust networks.

Ad sponsored data is one of those ways the carriers want to use for that purpose. However,

MNOs can behave at times like gatekeepers and do not understand the content marketing

business per se. They are as a rule not willing to take the risk to launch such a platform by

themselves as they have no experience in the marketplace or their experience is very limited.

The approval process and planning stages take a long time for such large corporations.

SOCIFI Solution: Own transparent marketplace. This MNO issue creates the opportunity for

innovative companies such as SOCIFI to take care of the whole process and use a carrier’s

infrastructure to come up with a reasonable and sustainable offer for the entire ecosystem =

marketplace.

Our Marketplace, white labeled app and SOCIFI’s open-source SDKs will be available to use to

quickly penetrate the market.

To enter the two-sided market and to fill both gaps, publishers and advertisers (sponsors), is a

time-consuming process. To succeed, we decided for a faster approach and cut the two-sided

marketplace into a one-sided marketplace. More at #How Will You Solve Chicken and Egg

Problem?

7.2 SOCIFI Engagement Solution (SES)

The SES experience is closer to communication on social networks than to traditional digital advertising.

This allows us to deliver more sponsored messages within one session. More sponsored messages within

one user’s sessions equals higher revenue generated per user equals higher amount of sponsored data

provided to user. A side effect is the lower cost of the single sponsored message. In addition to the

smart UX/UI, the reward system has implemented a gamification effect that encourages subscribers to

explore sponsored content each day and build a stronger relationship with the sponsors






Selecting Sponsors by Subscribers In this example, you can see how a user can browse through the sponsors (advertisers) to explore some of them.

The user browses through the content by simply swiping left. The platform learns about user’s preferences. Users gradually receive content tailored to their interests. Once the user sees a sponsor he is interested in he can swipe up or click on the main button. The user can then continue to swipe the primary and non-primary messages of that sponsor.

Browsing Sponsor's Content

Every Message has its own price that varies based on location and the sponsor's brand strength. The sponsor sets the price for every message. The primary message has a higher price to ensure its delivery. The non-primary messages follow.






To achieve the desired reward amount, the app provider defines the minimal message price floor under which no message will be delivered. Each sponsor must have at least one message with a price higher than the price floor to be listed in the sponsor’s list.

Each advertiser (sponsor) has the option to have one or multiple profiles with one or more sponsored messages under each profile. Sponsored content is targeted by the Subscriber’s personal preferences and by targeting options. Users receive content that is in line with them personally. The advertiser (sponsor) shares news, offers and ideas, including those that are not his own. The idea is to educate, inform, and delight. Hence, 80% of sponsored posts can be adding value and brand awareness for the sponsors. The remaining 20% of the sponsor’s posts can, for example, be used for self-promotion, endorsing products, upcoming events and others. The amount of the rewards (sponsored data) depends on the scoring function, which relies on the

person’s activity: passing through social media authentication, mobile data usage, inviting friends, daily,

weekly and monthly activity.

Examples of native communication formats

Click to Website Encourage people to

visit your website.

Video Drive views for your

trailer, short film, how-to, or any other

video.

Offer/voucher Collect lead and send

emails to people interested in your

business.

App Install Drive installs for your

app

Survey Use emoticons or

predefined questions to get relevant feedback.

Currently implemented targeting options

GEO Operating System Gender Interests Date, Time, Part of

day






7.3 Technological Demo & Guides

Many parts of the required functionality have been already developed. You can see our SES Playbook

through the link below and you can also play with the first version of SES through Android APK, which

you can install on your own Android device.

● SES Playbook Guide: http://bit.ly/2pX2vru

● Android APK Technological Demo: http://bit.ly/2r1z31K

● Android SDK Screen record http://bit.ly/2qVptNB

We will invite beta testers and provide bounties and rewards for finding bugs to improve stability,

security and performance of the apps once the TGE is finished.



http://bit.ly/2r1z31K

http://bit.ly/2qVptNB





7.4 Marketplace






The Problem: How do you attract local media agencies and advertisers (sponsors)?

SOCIFI Solution: We developed self-care tools. Any advertiser can start his own campaign

within few minutes. In addition, budgets for major advertisers are often operated by media

agencies. Thus, we rely on close cooperation with local media agencies, providing them with the

tools they need to fully manage their campaigns.

New source of revenue: The media agency gets a stake from the share from the ad spending.

Thanks to the blockchain, the transactions are transparent, and sponsors can see how much

revenue reached the addressee and what the transaction fees of platform and media agencies

are.

The Problem: The advertiser's media budget is already allocated

Many advertisers/sponsors have budgeting prepared months in advance. Others are not

‘tech-savvy’. How do you want to convince them and get them on board?

SOCIFI Solution: The roll-out of the platform will be phased. Cooperating media agencies will be

provided with promoted media packages to attract the early adopters (sponsors) with a

discounted price. With other agencies we will take a more phased approach, so that they can

cooperate with us too.

Examples of Google vouchers, which Google sent out. Millions of AdWords vouchers were sent to website owners across all industries to encourage them to try out their advertising platform.

SOCIFI Marketplace media space will be attractive to small media agencies of any size because of SES capabilities and target audience. As SES pricing is fully transparent, the media agency is able to get a reasonable commission when selling the media space to sponsors and advertisers. Proven results of SOCIFI WiFi Marketplace provide sponsors and advertisers with an outstanding user engagement, share of voice and guaranteed delivery. There is no other platform like SES on the market.






SOCIFI has contacted Media Agencies in countries where we are launching SES after the TGE and the media agencies are eager to start with offering our new media space to local and global sponsors and advertisers.

8 Business Model

8.1 Ecosystem Onboarding Process

The business model is based on the amount of data SOCIFI can purchase in advance with discounted

price due to a bulk order. With such data assets, the marketplace provider can offer unique media space

for sponsors (advertisers) who do not need to pay an end-user data price as they would if they were

buying the media space directly in smaller amounts. The more data is bought, the higher discount is

possible and the better deal might be offered to sponsors and end-users.

The Marketplace provider identifies the first sponsor (advertiser) which is a locally well-known company.

We call these companies “Love Brands”. This Brand owner gets a special benefit to be the first on local

market to provide the users with sponsored data and its commitment can be used to aboard

appropriate Media Agency or Media Agent. A Media Kit has to be prepared to make the media agency or

Media Agent understand how the traffic will look like and which brands should be invited to participate

on this revolutionary project.

The marketplace is filled with local and relevant content for the end-users as well as with news, offers

and emergency alerts.

Once the marketplace is fully loaded, the onboarding phase is initiated. The publisher announces the

availability of such marketplace to pre-selected users to join. After feedback is obtained and potential

issues are fixed, the public announcement is released and anyone (end-users) can join the solution in

order the get sponsored Data, Rewards, special discounts offers and news.

The solution is ready; what is next? Building a successful two-sided marketplace is not easy. For us, it

means convincing people from the publisher’s (MNO’s) and advertiser’s (sponsor’s) side to solve the

chicken and egg problem.

What is our strategy? Our intention is to pre-buy a sufficient amount of mobile data from

MNOs/VMNOs. This will give us a quantity discount on mobile data, reduce the sponsorship costs and

transform the two-sided business to being one-sided. It also gives us the power to manage the process

and do it right. It places us in the position of virtual network operator.

Where do we start? We pre-selected several countries where we cooperate with local MNOs, media

agencies (which buy the media space for large advertisers), brands (advertisers/sponsors) and partners

to achieve this. We are already working in pre-selected countries to successfully launch our foundation.






Pre-selected countries have several factors in common which help to successfully penetrate the market,

and based on the final raised investments we will start or increase our Sponsored Data services in those

markets where the profits are highest, and where we can impact the market most positive. The major

OTT players, such as Google and Facebook, do not provide local media agencies with attractive shares

due to their global positions. The online ad spending in the local market is growing, and the market is

still not saturated.

The Problem: How Will You Solve the Chicken and Egg Problem?

Every two-sided marketplace requires a chicken and egg problem to be resolved. How do you

want to handle this situation?

SOCIFI Solution: To successfully pass this challenge, we pre-selected countries where we invest

in significant pre-bought mobile data to create an as high as possible difference between the

current mobile data market price and the price for SOCIFI for that same mobile data.

We want to enter the sponsored mobile data program in pre-selected countries through

significant investment in a market significant quantity of Mobile Data. It gives us a quantity

discount on mobile data, significantly reduces sponsorship cost and transforms an originally

two-sided business to being a one-sided one. The mobile network operator’s role is to provide

the mobile data at this situation. Then, coordinating our steps with Tata Communication helps

us to open the sponsored data exchange faster.

8.2 Selected countries

SOCIFI’s WiFi solution is currently operational in over 67 countries. Based on our experience we know

how to cover most of the countries globally from the USA, Canada, Brazil, Russia, China, Saudi, India and

many others.

This is a list of all countries where carriers are compatible with our solution (the FAT printed countries

are those we believe will be particularly profitable for our Sponsored Data Solution): Afghanistan,

Albania, Algeria, American Samoa, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba,

Austria, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Benin, Bermuda, Bolivia, Botswana,

Brazil, British Virgin Islands, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde, Cayman

Islands, Central African Republic, Chile, China, Colombia, Congo, Costa Rica, Cyprus, Czech Republic, Democratic Republic of the Congo, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Ethiopia,

Fiji, France, French Guiana, Gambia, Georgia, Germany, Ghana, Grenada, Guatemala, Guinea, Guinea

Bissau, Guyana, Haiti, Honduras, India, Indonesia, Iraq, Italy, Ivory Coast, Jamaica, Japan, Jordan,

Kazakhstan, Kenya, Kosovo, Kuwait, Kyrgyzstan, Laos, Lebanon, Liberia, Lithuania, Luxembourg,

Macedonia, Madagascar, Malawi, Malaysia, Mali, Martinique, Mexico, Moldova, Montserrat, Morocco,






Mozambique, Myanmar, Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, Nicaragua, Niger,

Nigeria, Oman, Pakistan, Palestine, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland,

Portugal, Puerto Rico, Qatar, Romania, Russia, Rwanda, Samoa, Saudi Arabia, Senegal, Serbia and

Montenegro, Sierra Leone, Singapore, South Africa, Spain, Sri Lanka, St Kitts and Nevis, St Lucia, St

Vincent Grenadines, Suriname, Swaziland, Switzerland, Tajikistan, Tanzania, Thailand, Togo, Tonga,

Trinidad and Tobago, Tunisia, Turkey, Turks and Caicos, Uganda, United Arab Emirates, United Kingdom,

United States, Uruguay, Uzbekistan, Vanuatu, Vietnam, Yemen, Zambia

SOCIFI has extensive knowledge of local conditions, data costs, market demand, smartphone

penetration and current data economic.

With this new and unique approach, we are going to improve not only the technology but real human

lives. With sponsored data, people get the ability to communicate better with their families and friends,

they get more access to education and every tool that everyone should have access to. At SOCIFI, we

believe every human has a right to access the internet.






8.3 Case Study - South Africa

Country South Africa officially the Republic of South Africa (RSA)

The market overview:

Population: 54,956,900 (2015 estimate) [11]

Smartphones penetration: 47% [12] [13]

Mobile Subscribers: Total: 88,199,000

Unique: 37,500,000 [13]

Operating Environment: Prepaid vs postpaid [14]: ● 37.6% Pay as you go (Prepaid) ● 62.4% Pay monthly (Postpaid contract)

Subscribed to a data plan vs WiFi only [14]:

● 65.7% Subscribed to a data plan ● 34.3% WiFi only

Type of internet data packages [14]:


https://paperpile.com/c/ORJFrY/eZ4Sf

https://paperpile.com/c/ORJFrY/zY2Pr

https://paperpile.com/c/ORJFrY/BExxN

https://paperpile.com/c/ORJFrY/BExxN

https://paperpile.com/c/ORJFrY/02O6d







The Business Modeling:

Addressable market: 16,487,070 (30% of the population)

Initial Rewards Attractivity Level:

35%, suggested bonus value to attract subscribers

35% was set as the initial number to start experimenting with in

order get market feedback. This percentage can be changed based

on the feedback from the market.

The unlimited plans are not considered as addressable market. The

amount of the rewards depends on the scoring function mentioned

at chapter 7.2.

Rewards (Bulk Mobile Data Purchases) needed:

Based on our experience, market knowledge and contacts we know

we can buy data with bulk discounts.






The Projected Goals:

1st year:

Running the experiments to find optimal attractivity for all

participated sides (reward app provider (SOCIFI), sponsors

(advertisers) and subscribers)

● End of the 1st year:

○ Subscribers: 1,549,447

○ Sponsored data cost (rewards): $2,516,008

○ Advertising revenue: $2,195,133

○ Marketplace investments ongoing

○ Advertising discount: from 100% at the start of the

year and fall to 50% at the 11th month and 20% at

the end of the year

2nd year:

Running the marketplace at large scale

● End of the 2nd year:

○ Subscribers: 8,069,055

○ Sponsored Data Cost (rewards): $10,412,929

○ Advertising revenue: $11,717,381

○ Marketplace cumulative profit: $8,183,200

○ Advertising discount: from 20% at the start of the

year and fall to 18% at the end of the year






Profit Generation Example

9 Introducing GIF Token and the Token Sale SOCIFI devises a creation of a new cryptocurrency GIF (the name is derived from data/rewards GIFting)

and plans to connect it to its existing ecosystems by integrating GIF into the SOCIFI Engagement Solution

(SES) Marketplace. SES is a solution for providing sponsored data and a marketplace for publishers and

sponsors (advertisers), and GIF will be its primary and preferred currency.

Subscribers earn GIF when engaged with sponsored content, and this new digital currency is then used

for buying sponsored data or other sponsored products or services on one side and for buying media

space on the other side. This gives the new currency its fundamental value and helps to establish an

economy around the sponsored data community.

GIF stands in the middle of the SES digital economy, enhancing enquiries for sponsored content and

escalating its value. The new digital economy is boosted by the SES Reward Engine, catapulting the

system above the average and creating demand for daily life.

Every transaction and advertisement spent will be transparent, auditable and fully secured. SES will be

initially administered by SOCIFI. According to the RoadMap, in Q1 2019, SES will become decentralized

on blockchain smart contract technology. Such development will be achieved if ethereum blockchain will

be capable of transacting the amount of requests (e.g. thru sharding).

9.1 GIF Token

A total of 5,000,000,000 GIF Tokens will be issued. Of those, 61% will be sold in the TGE and 39% will

remain with SOCIFI. The goal of the TGE is to raise 26,127,734 USD. Token buyers will receive 10,313 GIF

for every 100 USD spent.






9.1.1 Utility function 1: GIF as currency in the SES Marketplace

GIF Tokens will be the primary and preferred currency on the SOCIFI Engagement Solution (SES)

Marketplace. In Q2 2018 GIF will be the preferred currency used on the Marketplace. When GIF is used,

the buyer will receive bonuses for Marketplace usage. GIF will be used to purchase services from SOCIFI,

affiliated companies and to reward users for interacting with the sponsored content.

9.1.2 Utility function 2: Rewarding active sponsors with airdrops of GIF

SOCIFI will increase user adoption of the SES Marketplace by airdropping GIF to active and potential

users. An airdrop means that a certain amount of tokens is distributed to the users of the marketplace.

Airdropped GIF will be restricted to only be used to purchase services on the SES Marketplace

functioning as a voucher. These vouchers will have an expiration date and the smart contract will ensure

that if not used, the GIF Tokens will be sent back to SOCIFI to be airdropped again.

At first, SOCIFI will use GIF Tokens allocated to SOCIFI (as explained below) for airdropping. When GIF

Tokens allocated to airdropping are spent, SOCIFI will buy GIF Tokens on the market. These GIF Tokens

will then be used for airdropping and therefore temporarily withdrawn from circulating supply.






9.2 Use of GIF Tokens

A total of 5,000,000,000 GIF will be issued. 3,050,000,000 GIF (61% of Total Supply) will be sold to Token

Buyers in the TGE. 1,950,000,000 GIF (39% of Total Supply) will remain in SOCIFI and will be divided

between SOCIFI Ops, GIF Foundation and SOCIFI company itself.

9.2.1 GIF allocated to SOCIFI Ops

550,000,000 GIF (11% of Total Supply) will be allocated to SOCIFI Ops to provide operational support for

all relevant parties.

These GIF Tokens will be locked immediately after they are issued and allocated to respective wallets.

Unlocking of these GIF Tokens will be carried out according to this model:

5% of GIF (27,500,000 GIF) 1 month after the end of the TGE

20% of GIF (110,000,000 GIF) 6 months after the end of the TGE



9.2.2 GIF allocated to the GIF Foundation

1,100,000,000 GIF (22% of Total Supply) will be allocated to the GIF Foundation. These GIF will be used

to finance GIF Foundation activities, governance goals, research goals and development goals, and also

to secure cooperation with our advisors on the strategic growth of the GIF ecosystem.






These GIF Tokens will be locked immediately after they are issued and allocated to respective wallets.

Unlocking of these GIF Tokens will be carried out in accordance with this model:





9.2.4 GIF allocated to SOCIFI

300,000,000 GIF (6% of Total Supply) will be allocated to SOCIFI. SOCIFI allocation of its own GIF Tokens

will be used for three purposes:

Marketplace & Reward Engine Core Tech:

Every transaction and advertisement spent will be transparent, auditable and fully secured. SES will be

initially administered by SOCIFI. According to the RoadMap, in Q1 2019, SES will become decentralized

on blockchain smart contract technology. Such development will be achieved if ethereum blockchain will

be capable of transacting the amount of requests (e.g. thru sharding).

Marketing, Brand Awareness & Market Kickstart:

Part of the GIF Tokens will be used to attract new and potential advertisers/sponsors, media agencies,

content creators and ambassadors on local markets and to cover marketing expenses on local market

media. It’s a very similar model as the one Google used when they started their now-famous advertising

platforms (Google AdSense/AdWords). For them, the Token will function as a voucher to purchase

SOCIFI services with a discount of up to 100%.

These complimentary GIF tokens will allow the sponsor to jump into the ecosystem without barriers

once it is established. The sponsor can move part of their Ad spending into the GIF market to promote

the brand. When the sponsor takes in such a functional and well-performing media ecosystem, the

sponsor wants to continue, and the GIF’s value is likely to grow. It is important to show the value of such

an ecosystem as this is a completely new approach to mobile data.

Operation cost:

A portion of rewards will be allocated to internally fund ongoing operational, legal, security and

development costs.

These GIF Tokens will be locked. Unlocking of these GIF Tokens will be carried out in accordance with

this model:








9.2.5 GIF allocated to Token Buyers

3,050,000,000 GIF (61% of Total Supply) will be sold in the TGE. The goal of the TGE is to raise a total of

26,127,734 USD (the Hard Cap). The TGE consists of Pre-sale and Crowd sale. In the Pre-sale, whitelisted

token buyers will be given the opportunity to purchase GIF with a significant discount.

Phase % of Tokens

# of Tokens GIF Token price Total raised Real discount

Pre-sale 24.5% 1,015,447,128 $0,00630263 $6,399,988 35%

Crowd sale 75.5% 2,034,552,872 $0,00969635 $19,727,746 0%

GIF Tokens purchased in the Pre-sale will be locked after they are issued and allocated to respective

wallets of the Token buyers. Locking period for those GIF Tokens will be 6 months after the end of the

TGE.

.






9.3 Use of funds

Funds gained in the TGE will be allocated to the following areas as follows:

9.3.1 Bulk Mobile Data

A major part of the funds gained will be allocated to the investment into significant

pre-buying/pre-purchases of mobile data to create a significant difference between actual mobile data

market prices and the SOCIFI mobile data price per individual market. Projected amounts for different

markets are:






9.3.2 Other expenses

51% of the funds gained will be used for further development of the SES Marketplace and the GIF

ecosystem, either on core development, user experience development, infrastructure, security,

marketing, operations and legal issues. Funds allocation is subject to change for providing flexibility.

SOCIFI will use best practices on funds allocation and its own discretion.

9.4 TGE Details

Token name Gift token (GIF)

What does this token represent?

GIF represents the value of sponsorship (data/reward gifts) and the tool that advertisers (sponsors) can use to obtain media space and/or SOCIFI products and services, and which will be used to transform the reward to end-users (subscribers) and peer to peer data gifting (one user can send a specific amount of data to another as a gift).

Implementation GIF Tokens will be implemented on the public Ethereum blockchain as an ERC20 token.

TGE Schedule Pre-sale period starts on December 8, 2017 and ends on March 26, 2018 at 1:59 p.m. CET. Crowd Sale starts on March 26, 2018 at 2:00 p.m. CET. (= 5:00 a.m. PST, 8:00 a.m. EST, 4:00 a.m. MSK)

Token Supply Total supply of GIF is 5,000,000,000 (five billion) Tokens. 61% will be sold in the TGE. 39% will remain with SOCIFI.

Hard Cap $ 26,127,734 The Hard Cap will be fixed in Ethereum on March 21, 2018 at 2:00 p.m. CET. Any amount in USD following in this table will then be calculated into an amount in Ethereum with the fixed rate.

Accepted Contributions Contributions will be accepted in Ethers (ETH), Bitcoins (BTC) and Litecoins (LTC)

Minimal Amount of Contribution

100 USD, the amount will be fixed in Ethers on March 21, 2018 at 2:00 p.m. CET. (= 5:00 a.m. PST, 8:00 a.m. EST, 4:00 a.m. MSK)

Rate The rate of GIF Tokens is 10,313 GIF for $100. For early Token Buyers, a discount system is designed, so different rates apply for each phase of the TGE.






Phase Tokens / $100

Pre-sale 15,866.39

Crowd sale 10,313.16

Rate with BTC or LTC will be calculated based on the current exchange rate with ETH at the moment of the transaction.

Discounts Stage Discounts:

Stage Discount

Pre-sale 35.00%

Crowd sale 0.00%

Unsold Tokens GIF Tokens allocated to Pre-sale or Crowd sale, which will not be sold, will be airdropped (used as vouchers) in the same way as GIF Tokens allocated to SOCIFI (as mentioned above).

Vesting GIF allocated to SOCIFI and GIF sold in the Pre-sale are subject to a vesting period. These GIF will be locked from entering the market to ensure price stability and dedication of the SOCIFI team and whitelisted Token Buyers to the project.

GIF allocated to SOCIFI Ops





GIF allocated to GIF Foundation





GIF allocated to SOCIFI








GIF sold in the Pre-sale

842,238,054.5 GIF 6 months after the end of the TGE

9.5 Token Distribution

When the payment is sent through BTC/LTC the conversion rate to ETH is based on the actual rate at https://www.cryptocompare.com/ The rate is refreshed each 15s. Tokens are sent immediately after the transaction is confirmed. We require 6 confirmations for BTC/LTC transactions and 12 confirmations for ETH transactions. It usually takes no more than 60 minutes. In case you do not receive your tokens within 60 minutes after the transactions i confirmed, please contact SOCIFI team via chat.

9.6 Security

We follow the Ethereum Smart Contract Best Practices

(https://consensys.github.io/smart-contract-best-practices/software_engineering/#contract-rollout+) to

ensure Token security.

A Bug Bounty program is opened to reward the security researchers who report issues to us, and to

encourage more people to help us keep SOCIFI’s GIF fully safe and secure.

9.6.1 Bug Bounty Program

For now, our bug bounty program is limited to security bugs only. We define a security bug to be

something which affects the blockchain, emission of GIF, economic damage, financial loss or other

critical areas.

An ERC-20 smart contract for GIF token and crowdsale contract will be available at

https://github.com/socifi/gif-token

The security bugs are divided into several groups depending on their severity. The decision about the


https://www.cryptocompare.com/

https://consensys.github.io/smart-contract-best-practices/software_engineering/#contract-rollout+

https://github.com/socifi/gif-token





severity of each bug and the final bounty size is decided entirely between the SOCIFI R&D and Security

Team members.

Severity level Bounty

Trivial up to $50

Minor up to $500

High up to $5,000

Critical up to $20,000

Bug bounties are paid in GIF Tokens.

9.7 KYC

The process will require proof of identity for larger purchases to ensure regulatory compliance at the

time of the token distribution event. Further announcements regarding the timing and structure of the

sale will be communicated through official SOCIFI channels.

9.8 How to participate

You can buy GIF Tokens at https://gif.network.

9.9 Security note

SECURITY NOTE

https://gif.network is the only official website. Links to our official media channels will be available at https://gif.network.

Do not trust any other links. Always verify that the site you landed on is legitimate.

Do not trust messages or addresses or URLs sent via private messages on any platform. Never enter your private keys and seeds on a website that was sent to you and never share

them with anyone.









10 Post-TGE Process & Next Steps

10.1 Roadmap

Schedule Roadmap Items

Q1 2018 TGE ● Pre-sale from Dec 8, 2017 till March 26, 2018 at 1:59 p.m. CET ● Crowd sale from March 26, 2018 at 2:00 p.m. CET

GIF being listed on crypto exchanges. Final selection of countries from the pre-selected list. To diversify any risks and increase of the success rate, more countries will be evaluated for the initial launch. Sponsored data/engagement application with integrated SOCIFI engagement SDK development phase. The controlled rollout of sponsored data application - the Pilot and Private Beta.

● End-user account management and verification: ○ Two-factor authentication ○ Validating destination MSISDN

● Pilot Testing with initial group of users ● Contract finalization with:

○ Mobile Network Operator(s) ○ Media Agency(ies) ○ Local Partners

Q2 2018 Launching experiments and setting the optimal balance between end-user engagement and satisfaction on one side and performance of the platform for sponsors (advertisers) and publisher on the second side.

● The Private Beta testing with a limited number of users with a cap of 5,000 early adopters

● The reward system experiments and attractivity optimization ○ mobile app installation ○ a referred friend (for every 5 first friends invited) ○ receiving sponsored data from a friend ○ engagement with sponsored content

● Filling the advertising inventory with ads by approved sponsors (advertisers) - closed marketplace






● Running the experiments to find optimal rewards attractivity for subscribers

● Private Beta marketplace with GIF currency support ● Research of the new engagement formats:

○ Camera and filters ○ Social review and rating ○ Realtime emotion analysis: smile to unlock/open, send smile

to friends ○ Social bots: a type of automated software that controls a

sponsors’ media accounts and support campaigns ○ Chat and discussion

Q3 2018 Enhancement to user Interface based on initial beta group group testing. Launching open beta and public operation. Launching marketing campaign and user acquisition promotion to reach out to as many potential subscribers as possible. Public announcement of the project and allowing anyone verified to join. Launching GIF foundation.

● Extend beta-testing groups up to 50,000 users ● Partnership with leading local media agencies

○ Media inventory exchange contracts ● Open Beta marketplace with GIF trading support






● Initial design for Ethereum smart contract to use for GIF projects ● Completion of internal marketplace for GIF trading ● Initial design for Ethereum smart contract to use for GIF projects ● Completion of internal marketplace for GIF trading ● Scoring function development ● Affiliate program and bounties ● P2P data gifting and GIF wallet ● Research of transition from a centralized solution to a decentralized

application.

Q4 2018 ● Marketplace scalability ● End-users acquisition ● Open marketplace to all approved advertisers (sponsors) ● GIF airdropping start

Q1 2019 ● Transaction logging ● Completion of GIF wallet to store tokens ● Releasing of example of white labeled app for WiFi connectivity.

Availability for any WiFi provider/publisher.

Q2 2019 Technical White Paper for transition from a centralized solution to a decentralized application.

Q3 2019 Ethereum sharding launch – with the introduction of sharding on the Ethereum blockchain, SOCIFI will be able to conduct every transaction using the blockchain technology.

Q4 2019 Launch of Decentralized & Open Sourced SES Marketplace running on the smart contract blockchain technology.






10.2 Milestones






10.3 The foundation for open governance (GIF Foundation)

SOCIFI aims to establish an independent GIF Foundation to ensure the sustainable and stable growth of

the GIF ecosystem, with fair and open governance.

The GIF Foundation is based as an environment of digital services and apps using GIF cryptocurrency to

spread the usage and awareness of cryptocurrency.

The GIF Foundation will transition the entire ecosystem to a fully decentralized and autonomous

network.

Essentially SOCIFI will consecutively transfigure proprietary codebase to an open source. SOCIFI, the

founder of the GIF Foundation, will build the grounds of the ecosystem and open the Market in selected

countries and promote other services using GIF cryptocurrency.

Membership in the GIF Foundation enables open governance and further partnerships, common

development available throughout the ecosystem of major components such as SES SDKs, identity and

reputation management, content management dashboard, APIs and compliance solutions. To succeed

and fulfil objectives, the GIF Foundation will be established to concentrate on three main tasks:

governance goals, research goals and development goals.

Governance goals

The main task is to set process enabling stable and transparent governance reflecting all upcoming

needs throughout the execution. Governance will focus on the all development, administrative and legal

procedures such as marketplace and reward engine core tech, analytics and other parts of solution,

compliance guidelines, membership and participation rules.

Research goals

Resources will be used to decentralize the system with the focus on enabling highly scalable, low

latency, and cost-effective decentralized systems. To eliminate the need for semi-centralized

approaches, significant advances will need to be made in blockchain technology. The team will also

research new technology and user’s behavior to improve any part of the system and optimize it. New

ways for integration with third-party solutions will be explored to improve the value of the system.

Development goals

The GIF Foundation will amend and enrich the development roadmap and target to new development

tasks related to crypto ecosystem, strengthen the value for all involved parties. As part of this process,

SOCIFI will make its own codebase available as an open source project that can be leveraged to power

new communities and add capabilities to existing ones. The GIF Foundation will further this work to

continue improving the technology suite supporting the GIF ecosystem.






11 Conclusions

SOCIFI SES was established to launch and create a new foundation and benchmark of sponsored Data

and other sponsored services for people. We believe the access to data (internet) should be a human

right and our sponsored data uses the most advanced technologies available on the market. The

blockchain enables SOCIFI to implement transparent transactions and with converting the solution into

open source we define the way in this market segment.

11.1 For the Crypto Economy:

● Brand awareness of cryptocurrency: Large corporations like Mobile Network Operators (MNO)

will very likely hear about cryptocurrencies for the first time and we will have a great

opportunity to help with their crypto onboarding process.

● To set a high benchmark for new TGEs that will come after us. SOCIFI is connecting tokens with

existing company.

● GIF represents a true value which will be tradable on exchanges but also locally on the specific

market (media space buy/sell, sponsored data buy/sell and other sponsored products and

services in future).

11.2 For developing & developed countries:

● Make mobile data more accessible for ordinary people.

● More people will have access to education and communication with family and friends due to

additional data packages.

● Massive public safety improvement thanks to implementing early warning systems SOCIFI

already uses with FEMA.gov in the United States and a few other markets.

● People will be able to earn crypto money (GIF) with their current smartphone by continuing with

what they already do.

11.3 For the publishers/sponsors/advertisers:

● Open-source, transparent and fully auditable solution for any marketplace.

● Option to participate on ecosystem development.

● Easy-to-use no lock-in reward mechanism where the main reward (GIF) can be used for a

conversion to existing points, mobile money, data or any other sponsored products.

SOCIFI and the GIF Foundation are not charities. SOCIFI is about empowering people to improve quality

of their lives and protect their safety by participating in a system that they can freely use every day.






13 Disclaimer

This document is a technical White Paper setting out the current and future developments of the SOCIFI

TGE. This paper is for information purposes only and is not a statement of future intent. Unless expressly

specified otherwise, the products and innovations set out in this paper are currently under development

and are not currently in deployment. SOCIFI makes no warranties or representations as to the successful

development or implementation of such technologies and innovations, or achievement of any other

activities noted in the paper, and disclaims any warranties implied by law or otherwise, to the extent

permitted by law. No person is entitled to rely on the contents of this paper (or on https://gif.network)

or any inferences drawn from it, including in relation to any interactions with SOCIFI or the technologies

mentioned in this paper.

SOCIFI disclaims all liability for any loss or damage of whatsoever kind (whether foreseeable or not)

which may arise from any person acting on any information and opinions relating to SOCIFI, the SOCIFI

Platform or the SOCIFI Ecosystem contained in this paper or any information which is made available in

connection with any further enquiries, notwithstanding any negligence, default or lack of care.

The information contained in this publication is derived from data obtained from sources believed by

SOCIFI to be reliable and is given in good faith, but no warranties or guarantees, representations are

made by SOCIFI with regard to the accuracy, completeness or suitability of the information presented. It

should not be relied upon, and shall not confer rights or remedies upon, you or any of your employees,

creditors, holders of securities or other equity holders or any other person. Any opinions expressed

reflect the current judgment of the authors of this paper and do not necessarily represent the opinion of

SOCIFI. The opinions reflected herein may change without notice and the opinions do not necessarily

correspond to the opinions of SOCIFI.

SOCIFI does not have any obligation to amend, modify or update this paper or to otherwise notify a

reader or recipient thereof in the event that any matter stated herein, or any opinion, projection,

forecast or estimate set forth herein, changes or subsequently becomes inaccurate. SOCIFI, its directors,

employees, contractors and representatives do not have any responsibility or liability to any person or

recipient (whether by reason of negligence, negligent misstatement or otherwise) arising from any

statement, opinion or information, expressed or implied, arising out of, contained in or derived from or

omission from this paper. Neither SOCIFI nor its advisors has independently verified any of the

information, including the forecasts, prospects and projections contained in this paper. Each recipient is

to rely solely on its own knowledge, investigation, judgment and assessment of the matters which are

the subject of this report and any information which is made available in connection with any further

enquiries and to satisfy itself as to the accuracy and completeness of such matters. Whilst every effort is

made to ensure that statements of facts made in this paper are accurate, all estimates, projections,

forecasts, prospects, expressions of opinion and other subjective judgments contained in this paper are

based on assumptions considered to be reasonable as of the date of the document in which they are

contained and must not be construed as a representation that the matters referred to therein will occur.






Any plans, projections or forecasts mentioned in this paper may not be achieved due to multiple risk

factors including without limitation defects in technology developments, legal or regulatory exposure,

market volatility, sector volatility, corporate actions, or the unavailability of complete and accurate

information. SOCIFI may provide hyperlinks to websites of entities mentioned in this paper, however the

inclusion of a link does not imply that SOCIFI endorses, recommends or approves any material on the

linked page or accessible from it. Such linked websites are accessed entirely at your own risk. SOCIFI

does not accept responsibility whatsoever for any such material, nor for consequences of its use. This

paper is not directed to, or intended for distribution to or use by, any person or entity who is a citizen or

resident of or located in any state, country or other jurisdiction where such distribution, publication,

availability or use would be contrary to law or regulation. This paper is only available on

https://gif.network and may not be redistributed, reproduced or passed on to any other person or

published, in part or in whole, for any purpose, without the prior, written consent of SOCIFI. The manner

of distributing this paper may be restricted by law or regulation in certain countries. Persons into whose

possession this paper may come are required to inform themselves about and to observe such

restrictions. By accessing this paper, a recipient hereof agrees to be bound by the foregoing limitations.






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