a better way to manage complex operations and respond to crises - case study

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  • 7/31/2019 A Better Way to Manage Complex Operations and Respond to Crises - Case Study

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    Zabo 1 h 4

    CASO ST_D^

    TLN An|zh|tsSt|oagineneb dani~ hzo|atnhes aed c|nsns |oszheso rntf GnssnheGhdo

    TLN) a dn}nsnhe h alo|tns an|zh|ts) ns a z|necnzai chgzae~ tfat

    hres h| hzo|atos onbft neto|eatnheai an|zh|ts ne Ou|hzo) tfo

    _%S% aed Iatne Ago|nca% Heo h TLNs ia|bost an|zh|ts ns Ihedhe

    Iuthe An|zh|t) rfncf faedios h}o| > gniinhe zassoebo|s oacf

    ~oa|% Oacf an|zh|t fas a chet|hi coeto| usod th chh|dneato ac'

    tn}ntnos ac|hss tfo acnint~%

    A uedagoetai tas` h tfo hzo|atnhes toag tf|hubfhut tfo

    da~ ns th t|ac` o}oets as tfo~ fazzoe% Ae o}oet chuid lo as

    |hutneo as a auit~ dhh| ne tfo to|gneai h| as ngzh|taet as a uii

    ogo|boec~%

    T|adntnheaii~) a gaeabogoet ihb ras `ozt usneb Gnc|hsht

    Hco thhis% Tfo ihb ras tfoe dnst|nlutod th stam h| neh|'

    gatnheai zu|zhsos dani~% At tfo oed h oacf sfnt) stam rhuid

    cheduct ovtoesn}o faedh}o| gootnebs th |o}nor tfo ihb% Tfns

    azz|hacf ras eht hei~ tngo chesugneb) lut gh|o ngzh|taeti~)

    nt ras o||h|'z|heo locauso neh|gatnhe chuid bot ihst aed ras

    eht uzdatod ch||octi~%

    Aish) tngo(dato stagzs ro|oet aira~s caztu|od aed |ozh|ts

    ro|o datod) sneco dnst|nlutnhe hei~ fazzoeod heco h| trnco a

    da~% Tfns iot tfo an|zh|t ovzhsod ne tfo o}oet h ae necndoet%

    Lac`b|hued

    TLN) hzo|ath| h onbft neto|eatnheai an|zh| tsac|hss tf|oo chetneoets) fad eh ocnoet gotfhdh ihbbneb dani~ o}oets% Ogzih~oos ro|o gaeu'aii~ t|ac`neb o}oets tf|hubf a tngo'chesugnebgaeabogoet ihb) rfncf ras z|heo th fugaeo||h|) as roii as dncuit th uzdato aed sfa|o rntfhtfo| gaeabo|s%

    Cfaiioebo

    TLN soa|cfod h| a z|hb|ag tfat rhuid aiihr

    uso|s th nggodnatoi~ ehtn~ `o~ sta ne tfo o}oeth ae ogo|boec~) and tfo toag ne ast |oshiutnhes)aed ogzih~ accu|ato aed |aznd |och|d oozneb%Mnedneb a ra~ th st|oagineo tfo ihb z|hcoss aed`ooz o}o|~heo neh|god h necndoets ne |oai'tngorhuid }asti~ ngz|h}o tfo succossui hzo|atnhe h

    TLNs an|zh|ts%

    Shiutnhe

    Ato| ae ovfaustn}o soa|cf) TLN soioctod Gnssnhe'Ghdos necndoet gaeabogoet aed ehtnmcatnhes~stog% Hzo|atnhes gaeabo|s cae ihbne th tfon|GnssnheGhdo s~stog at ae~ tngo th soo ae h}o|'}nor h tfo da~s hzo|atnhes) |oducneb tfo eood

    h| dotaniod gootnebs lotrooe sfnts% Foad hcosta cae soo actn}ntnos ta`neb ziaco tf|hubfhuttfo an|zh|ts) |hg ae~ ihcatnhe%

    \osuits

    TLN uso|s ehr fa}o uz'th'tfo gneuto t|ac`nebh o}oets as tfo~ hccu|) iaedsndo aed an|sndo% Aiio}oets a|o |och|dod ne tfo GnssnheGhdo }n|tuaichggaed coeto| aed a|o accossnlio at ae~ tngoh| ihcatnhe% Tf|hubf GnssnheGhdo) TLN fas tfothhis th |ue ae ocnoet aed sao hzo|atnhe%

    GnssnheGhdo |adncaii~ |oducos tfo tngo nt ta`os th

    bot ae h}o|}nor hm ae necndoet aed ta`o azz|hz|nato

    actnhe th gnengnso nts ngzact%

    Lhl B|afag) B|huz Lusneoss \ns` Gaeabo|) TLN

    Sga|to| Ehtnmcatnhe Netob|atod Necndoet Gaeabogoet

    ES

  • 7/31/2019 A Better Way to Manage Complex Operations and Respond to Crises - Case Study

    2/4

    Zabo < h 4

    Th ngz|h}o saot~ aed om cnoec~) edneb a ra~

    th st|oagineo tfo ihb z|hcoss aed `ooz o}o|~heo

    neh|god h necndoets ne |oai'tngo ras ae ngzh|taet

    |oqun|ogoet%

    TLN aish eoodod th ngziogoet a ehtncatnhe thhi

    th |azndi~ ehtn~ `o~ sta ne tfo o}oet h a c|nsns h|

    hzo|atnheai necndoet% Mnedneb a s~stog tfat got lhtf

    eoods ras ndoai%

    Ato| ae ovfaustn}o soa|cf) GnssnheGhdo ras soioct'

    od as tfo necndoet gaeabogoet s~stog at Ihedhe

    Iuthe) Loiast Neto|eatnheai aed Ca|dn Neto|eatnheai

    an|zh|ts%

    Nentnai GnssnheGhdo Dozih~goet

    Tfon| GnssnheGhdo s~stog ras uz aed |ueeneb ato|

    a or da~s at oacf an|zh|t) aed tfo loeots ro|o ng'

    godnatoi~ acfno}od% TLN usos trh GnssnheGhdo thhis;

    Tfo Ehtncatnhe Coeto| aio|ts aed ehtnos tfo

    |nbft zo|sheeoi ne tfo o}oet h ae necndoet%

    Tfo Sntuatnhe Coeto| necndoet gaeabogoet

    s~stog ns usod th ihb o}oets) chh|dneato tfo

    |oszheso) aed oesu|o tngoi~ |oshiutnhe%

    Rntf GnssnheGhdo) TLN uso|s a|o alio th `ooz a che'tneuhus ihb h o}oets as tfo~ fazzoe at oacf an|zh|t%

    Hzo|atnhes gaeabo|s cae ihb ne at ae~ tngo tf|hubf'

    hut tfo da~ th soo ae uz'th'tfo'gneuto h}o|}nor h

    tfo da~s hzo|atnhes%

    Tfns fas snbencaeti~ |oducod tfo eood h| dotaniod

    faedh}o| gootnebs lotrooe sfnts% Ne addntnhe) nts

    zhssnlio h| foad hm co sta) sucf as |ns` gaeabo'

    goet aed saot~) th soo actn}ntnos ac|hss aii an|zh|ts

    rfo|o}o| tfo~ a|o ihcatod%

    Necndoet z|hios aed |oszheso ziaes cae lo z|o'

    doeod ne GnssnheGhdo) rfncf ta`os tfo buoss'rh|`

    hut h doto|gneneb tfo stozs |oqun|od ne tfo o}oet h

    ae ogo|boec~%

    Hzo|atnheai |ns` ns ae ngzh|taet aszoct hm o}o| ~da~

    hzo|atnhes ac|hss TLN% Rntf GnssnheGhdo) ro cae

    |o}nor o}oets as tfo~ a|nso aed ga`o st|atobnc aed

    tactncai docnsnhes lasod uzhe bhhd quaint~ nemh|ga'tnhe suzzinod l~ oacf hzo|atneb macnint~%

    Lhl B|afag) B|huz Lusneoss \ns` Gaeabo|) TLN

    GnssnheGhdo ns aish a ehtncatnhe thhi% Rfoe ae u|'

    boet necndoet hccu|s) ae aio|t cae lo soet th tfo |nbft

    zo|sheeoi }na zfheo) SGS tovt gossabo) ogani) av)

    h| zabo|% At tfo sago tngo) tfo necndoet ns ihbbod

    aed toag goglo|s uso GnssnheGhdo th accoss

    |oio}aet dhcugoets) assnbe aed uzdato tas`s) aed

    |oshi}o tfo necndoet%

    CASO ST_D^

    TLN An|zh|ts

    Tfo Sntuatnhe Coeto| necndoet gaeabogoet s~stog

  • 7/31/2019 A Better Way to Manage Complex Operations and Respond to Crises - Case Study

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    Zabo 3 h 4

    Ehtn~neb sta alhut ae necndoet qunc`i~ ns a c|ntncai

    stoz ne ae ogo|boec~% GnssnheGhdos aio|t ehtnnca'

    tnhe aiihrs us th dh tfns) as roii as z|h}ndo necndoet

    gaeabo|s rntf a ra~ th chgguencato aed |oshi}o tfonecndoet |hg rfo|o}o| tfo~ a|o ihcatod%

    Lnii @ntcfoe) Mn|o So|}ncos Gaeabo|

    Ca|dnm Neto|eatnheai An|zh|t

    Rh|idrndo Dozih~goet

    Ato| succossuii~ usneb GnssnheGhdo h| lhtf necn'

    doet gaeabogoet aed ehtnmcatnhe h| gh|o tfae a

    ~oa|) TLN docndod th staeda|dn{o tfo uso h Gnssnhe'

    Ghdo h| aii tfon| hzo|atnhes rh|idrndo%

    GnssnheGhdo ns ehr dozih~od at an|zh|ts ne tfo _@)

    Srodoe aed tfo _entod Statos) as roii as TLNs foad

    h co ne Szane% Tfo s~stogs guitn'inebuai cazalnint~

    oesu|os tfat zohzio cae chgguencato ne lhtf Oeb'

    insf aed ihcai iaebuabos as eoodod%

    GnssnheGhdo _sabo

    TLNs s~stog ns sot uz h| tf|oo gakh| zu|zhsos;

    O}o|~da~ t|ac`neb h iaedsndo aed an|sndo o}oets

    As oacf o}oet fazzoes) nt ns ndoetnmod aed a ihb

    gossabo ns c|oatod% Tfo Sntuatnhe Ihb ns a chgzioto

    audnt |och|d h o}o|~tfneb tfat fas fazzoeod ne tfo

    an|zh|t% Nts ae ndoai gocfaensg h| sfnt faedh}o|

    aed gaeabogoet |o}nors h hzo|atnheai actn}nt~ at

    ae~ tngo% Rfoe ae ngzh|taet o}oet fazzoes aed nts

    ihbbod) uso|s cae zhst nt neth tfo dani~(roo`i~ dnbost

    kust l~ h|ra|dneb tfo |oio}aet gossabos%

    Mh| tfns zu|zhso) tfo neh|gatnhe ns oeto|od dn|octi~

    neth GnssnheGhdo ne tfo Chet|hi \hhg) rfo|o aii

    tfo nbft aed hzo|atnhes neh|gatnhe aed tfo CCT]

    oods a|o gaeabod aed |o}norod% Tfo Chet|hi Coet|o

    sta fas authehg~ th dn|oct zohzio th fhtszhts

    &sucf as a labbabo lhttioeoc`.) aed gaeabogoet

    cae |o}nor tfo status at ae~ tngo l~ |o}norneb tfo

    actn}nt~ ne GnssnheGhdo%

    Tngoi~) accu|ato gaeabogoet neh|gatnhe

    Lhtf ihcai aed |oghto gaeabogoet toags fa}o

    oas~ accoss th dotaniod necndoet neh|gatnhe) oesu|'

    neb tfat tfo hzo|atnhes a|o |ueeneb ooctn}oi~ aed

    tfat tfo |ns` ns loneb gaeabod z|hzo|i~%

    Togziatos h| dnmo|oet t~zos h scoea|nhs

    Ogo|boec~ ehtnmcatnhe) necndoet gaeabogoet aed

    c|nsns chgguencatnhes eoods a|o aii z|odomeod as

    togziatos% As shhe as TLN ns |oqun|od th ziaco sta he

    staed'l~) tfo aio|t gossabo ns soet) aed |oszhedo|s

    cae lobne ghlnin{neb tfo |oszheso%

    Ne addntnhe) tfo Mn|o aed Zhinco doza|tgoets a|o che'

    eoctod th tfo Sntuatnhe Ihb) sh tfo~ cae chet|nluto

    aed |o}nor rfat ns fazzoeneb ne ae~ bn}oe sntuatnhe%

    CASO ST_D^

    TLN An|zh|ts

    C|oato togziatos th oesu|o a chesnstoet |oszheso

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    Zabo 4 h 4

    \osuits

    Oacf an|zh|t usos tfo Sntuatnhe Coeto| th t|ac`

    lhtf |hutneo aed ovcoztnheai o}oets tfat cae

    ooct hzo|atnhes% Ae audntod ihb z|h}ndos tfog

    rntf tngoi~ hzo|atnhes neh|gatnhe th sghhtf

    tfo t|aesntnhe lotrooe sfnts% Ad}nco |hg ovzo|ts

    lhtf rntfne TLN aed hutsndo tfo h|baen{atnhe cae

    lo ne}ntod th assnst ne ae~ sntuatnhe aed bot uz'th'

    szood qunc`i~ l~ }norneb tfo necndoet ihb) tfo|ol~

    |oducneb tfo zhtoetnai ngzact%

    Ihedhe Iuthe An|zh|t gaeabogoet ns succossmui

    rfoe tfo stamm cae ganetane chet|hi aed |oszhed th

    o}oets he tfo b|hued% GnssnheGhdo ns ae ngzh|taetza|t hm hu| An|zh| t Chet|hi Coet|o% Nt z|h}ndos us rntf

    a ihb hm o}oets du|neb tfo da~) rfncf ns dnst|nlutod

    th hzo|atnheai gaeabogoet) aed nt z|h}ndos ae

    ngzh|taet audnt t|ani hm rfat fas fazzoeod a|hued

    tfo an|zh|t% GnssnheGhdo foizs us `ooz afoad hm tfo

    sntuatnhe aed cihso nt dhre) hmtoe lomh|o nt oscaiatos%

    Tfns sa}os tngo aed gheo~ aed oesu|os tfo an|zh|t

    hzo|atos sghhtfi~%

    \hbo| @hu``huiins

    Boeo|ai Gaeabo|) An|mnoid Hzo|atnhes

    Ihedhe Iuthe An|zh|t

    Rntf GnssnheGhdo) accu|ato aed tngoi~ neh|gatnhe

    ns accossnlio at ae~ tngo th o}o|~heo rfh eoods nt)

    uitngatoi~ |osuitneb ne nec|oasod an|zh|t saot~ aed

    sghhtfo| hzo|atnhes%

    Rfoe a c|nsns hccu|s) GnssnheGhdo ns usod as tfo

    z|necnzai thhi mh| chgzae~ chgguencatnhe% Ro fa}o

    mhued tfat GnssnheGhdo |adncaii~ |oducos tfo tngo nt

    ta`os th bot ae h}o|}nor hm ae necndoet aed ta`o az'z|hz|nato actnhe th gnengnso nts ngzact%

    Lhl B|afag) B|huz Lusneoss \ns` Gaeabo|) TLN

    Alhut GnssnheGhdo

    GnssnheGhdo z|h}ndos heineo ehtnmcatnhe aednecndoet gaeabogoet shiutnhes th nedust|~'ioadneb

    h|baen{atnhes ac|hss tfo bihlo% Ro foiz ~hu |oszhed

    th necndoets gh|o qunc`i~ aed |oshi}o tfog gh|o

    ooctn}oi~%

    Hu| oas~ th uso Ehtnmcatnhe Coeto| soeds aio|ts

    rntfne socheds) lut zhro|ui oatu|os a|o a}anialio

    rfoe ~hu eood tfog% Nt aish fas uenquo cazalnintnos

    sucf as aio|ts |och|dod ne ~hu| hre }hnco%

    Tfo Sntuatnhe Coeto| ns a }n|tuai chggaed coeto|

    h| chh|dneatneb ae~ t~zo h necndoet) |hg chgghe

    hzo|atnheai dns|uztnhes th gakh| c|nsos% Nts a socu|oful h| chgguencatnhes) dhcugoets) ghenth|neb

    tas`s) t|ac`neb toag status) aed gh|o%

    Chetact us th ioa|e gh|o

    nehJgnssnheghdo%chg

    Eh|tf Ago|nca

    622%633%22=3 &thii'|oo.

    +1 314 6321>6

    rrr%gnssnheghdo%chg

    CASO ST_D^

    TLN An|zh|ts