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A Beginners Guide Jonathan Phebus Software Developer Saratoga Technologies, Inc. Slide 2 The Process ConceptualizeBuildMarket Slide 3 Conceptualizing Your Website The World Wide Web is full of useless websites that no one uses or cares about. Slide 4 Conceptualizing Your Website Dont let your website suffer the same fate! Take the time to evaluate the following What are the main objectives of your website? Purpose Who are the people you want to access and use your website? Audience How will your website look and function? Will it appeal to your core audience? Tone Slide 5 Building Your Website Now that youve decided that you need a website, how do you go about building one? Slide 6 Building Your Website Do you use Microsoft Frontpage? a generic online site building solution? a PHP-Nuke or DotNetNuke hosted solution? Or, do you go the completely custom Web development route? Slide 7 Building Your Website When deciding how a website should be built, consider the following: Availability and Stability Scalability and Extensibility Maintainability Security Slide 8 Break the Mold Without Breaking the Bank A unique and attractive website design is paramount to the success of your website. Your site should express your business and your brand! Slide 9 The Hybrid Approach: Design and build a unique and custom website without the cost and the headaches of completely custom development. Break the Mold Without Breaking the Bank Slide 10 Website Templates: Not Your Parents Templates Break the Mold Without Breaking the Bank Slide 11 Slide 12 Marketing Your Website Web-based search engines can be a great way for consumers to find your website. But, Avoid the search engine optimization trap. Slide 13 Marketing Your Website Search Engine Pay Per Click Programs: Google AdWords Yahoo! Search Marketing Ask Sponsored Listings Slide 14 Slide 15 Slide 16 Slide 17 Slide 18 Slide 19 Slide 20 Slide 21 Slide 22 Slide 23 Slide 24 Jonathan Phebus Saratoga Technologies, Inc. http://www.saratogaus.com/