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Dr. Leslie Tay shares his recipe for mouth-watering photos.

A aste For PhotographyT

The EOS-1D X Changes Everything!Canon Introduces The World’s Fastest Full-Frame DSLR

A Record-Breaking Canon PhotoMarathon

Photo Printing Is More Creative Than EverPIXMA iP4970 & PIXMA MG8270

Also see:imageCLASS MF4580dw

A Fast, Efficient Multi-Functional Laser Printer

PowerShot S100Low-Light Moments You’ll Never Forget

[...]

Was it a love for food that led you to photography, or a love for photography that led you to food?Actually, I was a photographer before I started food blogging. But I guess

I have been a foodie from birth. I started with landscape photography

when I bought my first Canon 300N film camera for my trip to the

Himalayas. It wasn’t until I started the food blog that I got my first

digital camera – a Canon 350D – and became more specialized in food

photography.

Beyond documentation, what do you hope to reveal about the food you photograph?The essence of food photography is to capture that emotion felt when you

first saw the particular dish. It could be a sliver of succulent bacon or the

sizzling of a steak. The best food photos are those that would make the

viewer feel the way you did and start salivating.

What are some of the elements that define a good food image?Translucency and sheen are very important elements in food. People enjoy

food that is juicy rather than dry. That juiciness is often expressed as a

shiny surface on a steak, say. In order to capture that, the lighting needs

to come from the back rather than the front. With light coming from the

back, you will also be able to capture the translucency of a prawn’s shell

or a potato crisp, which gives the impression of crunchiness.

How do your shooting techniques vary with the different sorts of cuisine you shoot?My shooting techniques vary more with the lighting conditions. As a food

blogger, sometimes we don’t get to choose the time we eat. I usually

like to shoot during the day, but some restaurants are open only in the

evenings. So I have to vary my shooting technique to suit the conditions.

Award-winning food blogger Dr. Leslie Tay shares his recipe for mouth-watering photos.

A aste For PhotographyTA aste For PhotographyT

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buzz | ISSUE 22

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ISSUE 22 | buzz

INTERVIEWINTERVIEW

What’s in the Photographer’s Bag?

I use the Canon EOS 5D Mark II with the Canon

EF 24mm-70mm f2.8L lens. This lens is extremely

useful to me because most of my shots are taken

at the 70mm focal length between f2.8 and f4.5.

How important is food styling? Please share some of your techniques.I generally do very simple styling only. Unlike

food photography for advertising, in food

blogging, you capture food that you will

eventually eat. So it has to look real, not

perfect. So I do simple things like arranging

the prawns on top of a plate of noodles in order

to have a point of focus, or I add some extra

garnish. That is about all the styling I do.

What are the most challenging aspects of food photography? How do you address these challenges?I think my greatest challenge is how to make a

photo taken at a dirty hawker centre with only a

handheld camera and a flash look like it’s been

taken in a studio. Most of the time I am at the

mercy of the lighting conditions, and there is

also a lack of props and suitable background.

So over the years I have developed techniques

to compensate. For example, I might use one

hand to pick up some noodles with a pair of

chopsticks and use my other hand to hold

my DSLR. With such shots, the hand and

chopsticks become the background while

the noodles are your point of focus in the

foreground.

How important is lens choice and lighting to food photography?For food photography, you need a fast lens with

a large aperture in order to get a shallow depth

of field. Food always looks better with a nice [...]

Dr. Leslie Tay

Dr. Leslie Tay is one of Southeast Asia’s most

celebrated food bloggers, with his popular

website ieat•ishoot•ipost® garnering some

12,000 hits per day. Focused almost solely on

Singapore’s hawker fare, ieat•ishoot•ipost® was

voted Best Food Blog in the 2009 Asia-Pacific

Blog Awards, and in 2010 claimed the Bloggies

Award for Best Asian Weblog. Both an expert

food photographer and a medical doctor, Dr. Tay

shares his passion for food and photography

with Canon Buzz.

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buzz | ISSUE 22

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ISSUE 22 | buzz

INTERVIEW INTERVIEW

Canon Introduces The World’s Fastest Full-Frame DSLR

It doesn’t happen every often, but once in a very great while a camera comes along and

changes everything. Such is the Canon EOS-1D X, the culmination of a technological evolution that

redefines the standards of professional photography.

Unveiled on 18 October, the EOS-1D X boasts a full-frame 35mm 18.1-megapixel CMOS sensor

and is driven by the next-generation Dual DIGIC 5+ imaging processor. The Dual DIGIC 5+ is an

incredible 17-times faster than the current DIGIC 4 processor, and powers ultra-high-speed shooting

– up to 14frames per second – while supporting unprecedented image quality, even at the highest

ISO speeds.

But record-breaking speed is only one of many facets of this amazing camera. Look for more on

the game-changing EOS-1D X in next the next issue of Buzz!

Professional Photography Will Never Be The Same

bokeh (blurred area outside the depth of field)

as it is usually viewed at arm’s length. When

you look at anything at that distance with your

eyes, there will be background blur. So a lens

capable of shooting at f2.8 to f4.5 will be able to

reproduce what the eye naturally sees, making

your photo look more natural.

Is it possible to capture good food images with a compact camera rather than a DSLR?I have used my Canon PowerShot S95 to take

food photos before. It does a good job in

situations when I am unable to bring my DSLR

along. The images are sharp and the quality is

very good. So, with a bit of post processing,

they can also be used for the blog.

What are some common mistakes people make when shooting food?Most people using compact cameras make

the mistake of taking shots with wide-angle

distortion. Compacts are designed to take

general shots. So when the camera is turned

on, it is set at wide angle since most people will

be taking landscape photos. At this setting,

the camera needs to be placed very close to

the food, and this causes wide-angle distortion.

What you should do is to zoom in first, and then

take the shot at around arm’s length from your

dish.

What are your thoughts on the increasing popularity of food photography, particularly through blogging and social media?I think it is only natural that people want to

document what they eat because food is very

personal and links us with other people and

special occasions. Since you need to eat three

times a day, there are three opportunities for you

to take some photos daily. And the great thing

is that food never moves (unless you are eating

live lobster) so it is an easy subject to capture.

What advice would you give to an aspiring food photographer?Take lots of photos and keep at it until you are

Sign up for Dr. Tay’s popular “Food

& Makan Photography,” workshop.

It’s a fun way to improve your food-

photography skills and gain valuable

insight into managing a successful blog.

For more information, visit the Canon

Imaging Academy website:

www.canon.com.sg/training

IF YOU’RE HUNGRY FOR MORE…

happy with your pictures. But at the end of

the day, you still need to enjoy the food! That

emotional attachment, excitement and passion

over what you are about to eat will eventually

show through the lens, and that’s the difference

between a good picture and a great one.

PRICE: TBA

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buzz | ISSUE 22

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ISSUE 22 | buzz

INTERVIEW HOT STUFF

ISSUE 22 | buzz

Dinner at your favorite restaurant. Dancing

at your favorite club. You want to capture and

share these great memories, but can your

camera handle such low light levels?

The S100 features the new 12 megapixel

high-sensitivity CMOS sensor, working in

tandem with the DIGIC 5 imaging processor

to deliver exceptional low-light shooting

capabilities. Its superlative 24-120mm lens

with Intelligent Image Stabilization features a

super-bright f/2.0 aperture to capture action

even in low-light conditions. Even high-speed

sequences are easily captured in full resolution

with the High Speed Burst feature, up to 8

frames at an impressive 9.6 frames per second!

Sometimes there’s so much going that only

a movie can capture it. The S100 is ready with

Full HD movie capabilities and superb stereo

sound. Another useful feature is the built-in

GPS, which records the longitude, latitude and

time for every photo or movie.

You never know when your next precious

memory will come along. But with the compact

PowerShot S100, you can be confident of

capturing natural, beautifully detailed images in

challenging low-light conditions – without flash

Some Of Your Best Memories Are Made When The Light Is Low

The PowerShot S100

The Ideal Illumination For Wide-Angle Shooting

For those times when you’d like additional illumination from your PowerShot, the new HF-DC2

High-Power Flash is an excellent solution. It provides wider flash coverage – supporting cameras

with a wide-angle focal length of up to 24mm – so even the edges of your images are properly

lit. It automatically fires in sync with the camera’s built-in flash, increasing the effective range to

approximately 30 feet. What’s more, the HF-DC2 can be mounted on a tripod, hand held or attached

to the camera with the mounting bracket.

HF-DC2 High-Power Flash

Style is important. People care about how they’re perceived and

what kind of image they project. The IXUS 230 HS not only makes it

easy to capture beautiful images, it’s also serves as an expression of

your own personal style.

Available in six fashionable colors, the IXUS 230 HS is a mere

22.1mm, yet this 12.1-megapixel powerhouse features an 8x optical

zoom lens with 28mm wide-angle shooting capabilities. You can

record Full HD Movies and view everything on the 3.0-inch wide-

angle viewer. What’s more, Intelligent IS keeps both still shots and

movies sharp and steady – even when you’re panning.

The night is alive with memorable moments, but lighting can

be a challenge. The stylish IXUS 230 HS features Canon’s advanced

HS System, which captures detailed, low-noise images in low-

light conditions. Colors are naturally vivid, and both subject and

background are properly exposed.

The IXUS 230 HS gives you everything you’d ever want in a

compact camera: beauty, brains and the ability to express yourself

anytime, night or day.

EXPRESS YOURSELF, NIGHT AND DAY

IXUS 230 HS

Office life can be far too stressful and complicated, and the

LBP7680Cx is set to change all that. A high-performance color laser

printer, it’s compact enough to fit on a desk, yet powerful enough to

satisfy the entire office.

Time is money, so the LBP7680Cx works quickly, printing both color

and monochrome documents at 20 pages per minute. A quick recovery

time from standby further speeds up the workflow. And with built-in Auto

Duplex Printing, you can print on both sides without turning the paper by

hand.

Even the office technophobe will enjoy using the LBP7680Cx,

thanks to a 5-line LCD display that makes navigation effortless. It comes

with 768MB of memory so it can handle large, complex documents and

graphics with ease. It’s also fully networkable and, like all Canon laser

printers, is highly energy efficient, requiring just 1W in sleep mode.

Ultimately, the LBP7680Cx will make your office more productive. It

will improve the quality of your documents. But most importantly, it will

make life easier!

A NEXT-GENERATION COLOR LASER PRINTER THAT MAKES LIFE A LITTLE EASIER

LBP7680Cx

PRICE: TBA

PRICE: TBA

PRICE: $399

PRICE: $1,599

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ISSUE 22 | buzz

HOT STUFF HOT STUFF

You’ve decided it’s time to elevate the quality and efficiency of work in your home or small

office, so naturally, you’re considering a multi-function color laser printer. If you mean business, you

should seriously consider the imageCLASS MF8080Cw.

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that you zip through jobs, big and small.

For the sake of convenience, you can scan to and print from USB devices, send a fax in as

few as three seconds, and quickly replace the All-in-One toner cartridges from the front of the printer.

What’s more, both a wired Ethernet and Wi-Fi network can be set up easily.

Finally, you’ll enjoy the exceptional quality of Canon’s superior color imaging technologies.

So when people see your documents, they’ll know you mean business!

It’s Quality TimeimageCLASS MF8080cw

For many, the word that comes to mind when they first lay eyes on

the PIXMA MG8270 is “style”. Yet there’s so much more than meets the

eye.

Take the Intelligent Touch System. This intuitive touch panel

is virtually invisible until you need it. And then only the keys required to

compete a specific job are illuminated. It’s a stylish touch that makes

operation even more enjoyable.

But enough about style. You have all sorts of work to do: print

high-resolution photos, make copies, scan documents. There are even

some 35mm film slides that need to be digitized. All of which you’ll do

quickly and easily with the PIXMA MG8270.

Feeling creative? Try Easy PhotoPrint EX’s new Fun Filter Effect. You

can transform your subjects into miniatures, distort them with the fish-

eye effect, present them in artistic monochrome tones and more. Or use

Enhanced Full HD Movie Print to do all sorts of imaginative things with

individual frames from movies shot with your Canon EOS, PowerShot or

IXUS cameras.

The MG8270 comes with PIXMA Cloud Link, which means can

print photos stored online in Picasa Web albums and access a variety of

stationery templates. Google Cloud Print allows you to print from apps on

your smartphone, computer and other web-based devices. And if you’re

on a Wi-Fi network, Apple AirPrint enables users to print wirelessly from

iPhones, iPads and iPods without installing device drivers.

You have a lot to do. With the PIXMA MG8270, you’ll not only

do it well…you’ll do it in style.

THE ALL-IN-ONE PHOTO PRINTER THAT DOES EVERYTHING IN STYLE

PIXMA MG8270

You’ve been on an exciting journey and captured many breathtaking

images, but the creative process is not yet complete. In order to finish

it – in order to make your images real – they must be printed. The PIXMA

iP4970 not only transforms digital images into photos, it also presents a

myriad of creative opportunities that transform you into an artist.

With resolutions up to 9600dpi and microscopic ink droplets as small

as 1pl, the PIXMA iP4970 prints brilliant, lab-quality photos. But how do

you get from quality to creativity? Start with Easy PhotoPrint EX’s new Fun

Filter Effect, which makes it easy to modify images in many imaginative

ways. You can create the humorous fish-eye effect; make your subjects

look like miniatures; add the Lomo-like “toy camera” effect; and much

more.

Your creativity is further expanded with Enhanced Full HD Movie

Print, which allows you to print individual frames from movies shot on

Canon EOS, PowerShot and IXUS cameras. You can even merge several

frames into a single photo to create a motion effect: imagine several

images of yourself jumping across the frame on a snowboard.

Printing photos and documents on the PIXMA iP4970 is easy, yet it

can be an exciting and artistic activity. You are now able to discover the

full creative potential of every image you capture. Let the adventure begin!

An Adventure In Creative Photo Printing

PIXMA iP4970

PRICE: $199 PRICE: $499

When you need printouts fast – and successful businesses always do – you’ll be glad to have

the imageCLASS MF4580dw by your side. It cranks out 25 monochrome pages per minute, while the

50-page Duplex Automatic Document Feeder lets you race through single- and double-sided copies

without having to hang around the machine.

Obviously, speed alone doesn’t cut it. The MF4580dw answers the call for quality with

Canon’s UHQ technology, which ensures exceptional image detail and sharp, professional-looking

text.

The imageCLASS MF4580dw also functions as a high-quality CCD scanner, boasting an

interpolated resolution of up to 9600 dpi. It handles all your faxing needs and features a 256-page fax

memory so you’ll never miss a message. Plus, you can set up a Wi-Fi network in a flash.

In almost every walk of life, success is dependent on getting things done quickly and

efficiently. The imageCLASS MF4580dw satisfies your need for speed.

THE NEED FOR SPEEDMF4580dw

PRICE: $699

PRICE: $949

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ISSUE 22 | buzz

HOT STUFF HOT STUFF

9th

Canon Singapore’s 9th PhotoMarathon held on 10th September 2011

drew a record-breaking crowd of over 2,000, showcasing its position as

the region’s largest and most exciting competitive photo event. The eager

crowd of photo enthusiasts began arriving at Hall 401 of Suntec City

as early as seven a.m., inspired by a passion for photography and over

$30,000 in prizes.

Participants were tasked with shooting and submitting digital images

based on three separate themes – Eat, Circle and Imagine – which were

announced progressively throughout the day. Strict deadlines were

imposed, and images had to be captured and uploaded within the allotted

timeframes.

The Grand Prize went to Kho Sze Kiat, whose photo won Best

of Show in the Open category. Douglas Tham Kong Ying of Pei Hwa

Secondary School took Best of Show in the Student Category. They each

won an eight-day photo clinic in Tasmania, Australia worth $8,000. Other

winners were rewarded with Canon’s legendary EOS DSLR cameras,

including the EOS 7D, EOS 60D and EOS 600D.

In addition to the competition, participants were able to try out

the latest range of Canon EOS cameras and EF lenses. Current EOS

owners were entitled to complimentary servicing of cameras and lenses.

Participants also enjoyed free photo printing via Canon’s latest lineup of

PIXMA Photo Printers and Photo All-in-Ones.

The Canon PhotoMarathon Singapore was created to bring together

and inspire photographers in the spirit of competition and to elevate the

standards of photography throughout the region. As evidenced by this

year’s record-breaking crowd and the exceptional quality of the winning

photos, it continues to be a phenomenal success.

CanonPhotoMarathon Breaks Records And Inspires Greatness

9th Open Category

Student CategoryWINNERS

WINNERS

9th CanonPhotoMarathon

9th

Theme: Eat

Douglas Tham Kong Ying

Pei Hwa Secondary School

Theme: Eat

Chan Jin Kiat Arik

Theme: Imagine

Tommy Low Boon Heng

Temasek Polytechnic

Theme: Imagine

Darren Koay Say Heng

Theme: Circle

Alexus Goh Xue Ying

Ngee Ann Polytechnic

Theme: Circle

Ho Lin-Lean Adelyne

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buzz | ISSUE 22

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ISSUE 22 | buzz

FEATURED FEATURED12 |

CANON PRESENTS THE CREATIVE VIDEO AWARDS:

COMPETITION, CREATIVITY, CASH & PRIZES

For the second straight year, Canon Singapore will be presenting the Creative Video Awards

(CVA), a cutting-edge video competition that gives both professionals and amateurs an opportunity

to compete for a share of $40,000 in cash and prizes.

Organized by Singapore Media Academy and MediaCorp Channel 5, CVA offers two competitive

categories. “Professional” is open to experienced filmmakers and production houses, while “Open” is

intended for the general public and welcomes anyone with a keen interest in making videos.

“The Creative Video Awards represents a quest for creative excellence in the film industry,” says

Andrew Koh, a Senior Director and General Manager at Canon Singapore. “As a leading provider

of both consumer and professional video solutions, Canon is proud to be supporting this event and

playing a role in encouraging a spirit of healthy competition in this area.”

Internationally acclaimed filmmaker Royston Tan will head the five-member judging panel. With

four feature films and over 40 international awards under his belt, Tan’s participation brings an added

level of excitement to the competition.

Registration has been open since the end of September, and the video submission deadline is 9

December. The winners will be announced at the awards ceremony, which will be held on 13 January

2012.

For more information, log on to: www.eSMA.sg/CVA

THINK BIG Entrepreneur Convention 2011

It was a BIG opportunity for nascent entrepreneurs to learn from the

region’s BIGGEST and most exciting success stories. The Canon Think Big

Entrepreneur Convention 2011 welcomed more than 500 participants to the

Suntec City Theatre on 21 September, where they were treated to insights,

anecdotes and tips from a stellar lineup of guest speakers.

Barry Choo of X-Mini, Dr. Low Lee Yong of MHC Asia Group, Michel

Birnbaum of iGlobes Partners and Willin Low of Wild Rocket shared their

business acumen and the opened the floor to insightful Q&A sessions.

Participants were also able to experience a range of Canon’s business

products, and to see how these advanced machines fit into a total business

solution.

At the end of the day, three lucky winners walked away with a Canon

LBP 6000 laser printer, while everyone was given the inspiration to THINK BIG.

A BIGSUCCESS

Canon Customer Care Center

We MovedTo The 1st Floor

Because We Put You First!We’re always on the lookout for ways to serve you better! That’s why

the Canon Customer Care Center has moved from the 4th floor to the

1st. Now it’s even easier to bring your Canon products in for servicing

or repair. The Canon Customer Care Centre also serves as a redemption

centre for promotions related to Canon Cameras, Camcorders and

SELPHY Compact Photo Printers. See you on the 1st floor!

Canon Customer Care Center1 HarbourFront Ave #01-01/02,

Keppel Bay Tower Singapore 098632

Young Entrepreneur Awards 2012

Be sure to send in applications for the Young Entrepreneur

Awards 2012, which will be held on 24 February 2012! Log on to

for more details.www.canon.com.sg/thinkbig

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buzz | ISSUE 22

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ISSUE 22 | buzz

HAPPENINGS HAPPENINGS

THIS ISSUE’S CONTEST

The answers can be found inside this issue of Buzz. Simply mail the contest portion to the following address:

The Editor, Canon BuzzCanon Singapore Pte Ltd

1, Harbour Front Avenue, #04-01,Keppel Bay Tower, Singapore 098632

If you wish to submit your entries online, please visit www.canon.com.sg/buzz/contest

Five lucky readers will each win a Limited Edition Canon Lens Mug

CLOSING DATE: 31st January 2012

(Remember to attach postage stamps before posting.)

CONTACT DETAILS

Email:

(Home)

Telephone: (HP)

Address:

NRIC:

Name: Mr / Ms / Dr

Q1. The Smart Auto Mode in Canon’s new IXUS 230 HS provides the ideal setting for 32 different shooting situations.

Answer: c True c False

Q2: What is the name of the processor used in the new Canon EOS-1D X?

Answer:

Q3: The PIXMA MG8270 has an “invisible” control panel that only appears when you need it. What is it called?

Answer:

CONTEST QUESTIONS CONTEST | ISSUE 22 | buzz

You are the five lucky winners from the contest of the previous issue. We will contact you for the prize collection.

CONGRATULATIONS!Stamford Lee Yong Chuan S931XXXXHChew Eng Kiat S833XXXXHMeldon Hong T021XXXXHChan Seng Choon S123XXXXALim Ivy S750XXXXZ

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