A - Adrenaline Junkies Climbing mountains, skiing glaciers, hang-gliding, bungee jumping, white-water rafting, golf. GROWING

B – Beach bumsRelaxing on a beach or around a hotel swimming pool; soaking up the sun. STABLE/FALLING

C – Culture vulturesEnjoy the local culture, visit museums, art galleries, eat local foods. GROWING

MOST PEOPLE ENJOY A VARIETY – SOME OR ALL OF THESE – MAKE A HOLIDAY

adventure or “active” travel is 10% of the leisure travel market

2013 - increase in demand for more active holidays. (ABTA)

1.2 million British take a cruise holiday in any year. Mediterranean is most popular destination.

60% are fly/cruise

Outside cabins are more expensive

Multi-destinationsRivers too - RhineOr theme - whales

e.g.:

Self catering

‘all inclusive’

‘staycations’

Short Breaks

Self catering helps you to manage the costs –

‘recession’ in UK since 2008

So a growing sector

tourists from the UK arriving to Cyprus on the all-inclusive package account up to 40%

whereas a staggering 80% of Russian arrivals select all-inclusive holidays.

popularity of all-inclusive holidays increasing worldwide, due to the comfort and affordability it offers.THINK??Why is Cyprus worried?

Cyprus Tourist Office:

A staycation is a period in which a family stays home and participates in leisure activities within driving distance, sleeping in their own beds at night.

They might make day trips to local tourist sites – to do activities.

Most of the time it involves dining out more frequently than usual.

Some people may include one or two overnight visits at relatives, friends or a longer trip.

The key European destinations – Berlin, Barcelona and Prague – have collectively seen an increase of 550,000 room nights per annum.

City breaks - the fastest-growing travel sector

Think? ? What sort of holiday is being advertised in Budapest?

More long haul destinations

BUT

More concern about the environment

Long haul destinations – from Europe to places more than 5 hours flight away.

So all destinations in North AmericaAsia and the Middle EastAustralia and New Zealand

Post Office’s 'Fastest Growing Currencies' summer chart 2013

"responsible travel to natural areas that conserves the environment and improves the well-being of local people."