a 12 commercial vehicles
TRANSCRIPT
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COMMERCIAL
VEHICLESGROUP 12
ABSTRACTAn Analysis on commercial vehicles industry in India to
equip the reader with a detailed overview of the indus
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ContentsExecutive Summary ....................................................................................................................................... 2
Overview of the Industry .............................................................................................................................. 3
Growth over the years .............................................................................................................................. 3
Strong Correlation with GDP ..................................................................................................................... 3Impact of Budget 2012-13 on Commercial Vehicles:.................................................................................... 5
Contribution to GDP : ................................................................................................................................ 5
Recent Mergers and Acquisitions In The Industry ........................................................................................ 6
Mahindra ................................................................................................................................................... 6
Implications ........................................................................................................................................... 6
Tata motors ............................................................................................................................................... 6
Why it acquired JLR? ............................................................................................................................. 6
Tata motors acquired 79% stake in Hispano Carrocera in 2009. .......................................................... 6
Ashok Leyland ........................................................................................................................................... 7
Penske ....................................................................................................................................................... 7
Ford ........................................................................................................................................................... 7
Analysts View of Companies/Industry .......................................................................................................... 7
Government regulations ........................................................................................................................... 8
Emission norms ..................................................................................................................................... 9
Age norms ............................................................................................................................................. 9
Weight norms ....................................................................................................................................... 9
Road Safety norms .............................................................................................................................. 10
Policy changes related to the industry, specially the impact of economic reforms ............................... 10
Driver of Growth ......................................................................................................................................... 11
The Hub and Spoke Model adoption ...................................................................................................... 11
Other structural factors that will push hub and spoke adoption ....................................................... 12
Main Players and Market Shares ................................................................................................................ 12
Key Personnel ......................................................................................................................................... 14
Tata Motors Ltd....................................................................................................................................... 14
Key developments ............................................................................................................................... 15
Ashok Leyland ......................................................................................................................................... 15
Key developments ............................................................................................................................... 15
Eicher Motors Ltd .................................................................................................................................... 16
Key developments ............................................................................................................................... 16
Mahindra & Mahindra ............................................................................................................................ 16
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Innovations ................................................................................................................................................. 17
Use of CNG, India .................................................................................................................................... 17
FDI ............................................................................................................................................................... 17
Overseas Opportunities for Indian Manufacturers ................................................................................. 17
Exports 17Imports ................................................................................................................................................ 19
Competition from Foreign Firms ......................................................................................................... 20
References .................................................................................................................................................. 21
Executive Summary
The Commercial Vehicles Industry continues to bear the brunt of its cyclical nature because of
the pessimistic macroeconomic environment prevailing in and around India. After experiencing
a growth of 30% during the financial years of 2009-10 & 2010-11, the commercial vehicles
industry is again experiencing difficult times.[1] In 2011-12 the growth declined and came down
to 18.2%. If this wasnt a sign of slowdown, the industry slumped and the growth plummeted to
negative territory accentuating the effects of weak macroeconomic environment & once again
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substantiating its cyclical nature. The new commercial vehicles sales contracted by 2% in 2011-
12 .[2]
Structure of this industry is very oligopolistic in nature. The domestic CV industry is relatively
concentrated with the top three players accounting for 88 per cent (in volume terms) as of
2011-12. [3] The player which has dominated the CV industry so far is Tata Motors with more
than half of the market share, which is followed by Mahindra & Mahindra with 18% and afterthat comes Ashok Leyland with a market share of around 10% which is very small compared to
Tata Motors.[3] Technological Developments have led upgraded vehicles and increased
competition with a number of foreign players forming joint venture with Indian companies. This
Industry is vital to the growth of any country and is driven by it. The data of a number of
countries displays a strong correlation between growth and commercial vehicles sales. The
demand of commercial vehicles is very volatile when you look over the past decade.
A majority of end users of commercial vehicles still come from unorganized sector and the
competition in the industry is moderate due to a smaller number of players dominating a huge
portion of market share.
Overview of the Industry
Growth over the years
Commercial Vehicles Industry has grown consistently with a few exceptions over the past 12
years with a CAGR of 20%.[5] We have shown the growth in this table below, but it has not
been adjusted to inflation. However it still provides a good enough picture to gauge the growth
of the industry.
Strong Correlation with GDP
The periods in which industry experienced slumps were 2008-09 & 2012-13. However, these
years were just the amplification of GDP fluctuations which tells us that this is a cyclical
industry. Also, the two graphs below can be compared and you will find that CV sales are just
amplification of GDP fluctuations.
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Source : World Bank, facilitated by Google Interface :https://www.google.co.in/publicdata/explore?ds=d5bncppjof8f9_&met_y=ny_gdp_mktp_kd_zg&hl=en&dl=en&idim=country:I
ND:USA:PAK#!ctype=l&strail=false&bcs=d&nselm=h&met_y=ny_gdp_mktp_kd_zg&scale_y=lin&ind_y=false&rdim=region&idim
=country:IND&ifdim=region&tstart=1000146600000&tend=1347301800000&hl=en_US&dl=en&ind=false
Source : Crisilhttps://www.crisilresearch.com/industryasync.jspx?serviceId=3&State=ECONOMY#storyId#17848#sectionId#3177#newsFeedId#undefined
https://www.google.co.in/publicdata/explore?ds=d5bncppjof8f9_&met_y=ny_gdp_mktp_kd_zg&hl=en&dl=en&idim=country:IND:USA:PAK#!ctype=l&strail=false&bcs=d&nselm=h&met_y=ny_gdp_mktp_kd_zg&scale_y=lin&ind_y=false&rdim=region&idim=country:IND&ifdim=region&tstart=1000146600000&tend=1347301800000&hl=en_US&dl=en&ind=falsehttps://www.google.co.in/publicdata/explore?ds=d5bncppjof8f9_&met_y=ny_gdp_mktp_kd_zg&hl=en&dl=en&idim=country:IND:USA:PAK#!ctype=l&strail=false&bcs=d&nselm=h&met_y=ny_gdp_mktp_kd_zg&scale_y=lin&ind_y=false&rdim=region&idim=country:IND&ifdim=region&tstart=1000146600000&tend=1347301800000&hl=en_US&dl=en&ind=falsehttps://www.google.co.in/publicdata/explore?ds=d5bncppjof8f9_&met_y=ny_gdp_mktp_kd_zg&hl=en&dl=en&idim=country:IND:USA:PAK#!ctype=l&strail=false&bcs=d&nselm=h&met_y=ny_gdp_mktp_kd_zg&scale_y=lin&ind_y=false&rdim=region&idim=country:IND&ifdim=region&tstart=1000146600000&tend=1347301800000&hl=en_US&dl=en&ind=falsehttps://www.google.co.in/publicdata/explore?ds=d5bncppjof8f9_&met_y=ny_gdp_mktp_kd_zg&hl=en&dl=en&idim=country:IND:USA:PAK#!ctype=l&strail=false&bcs=d&nselm=h&met_y=ny_gdp_mktp_kd_zg&scale_y=lin&ind_y=false&rdim=region&idim=country:IND&ifdim=region&tstart=1000146600000&tend=1347301800000&hl=en_US&dl=en&ind=falsehttps://www.crisilresearch.com/industryasync.jspx?serviceId=3&State=ECONOMY#storyId#17848#sectionId#3177#newsFeedId#undefinedhttps://www.crisilresearch.com/industryasync.jspx?serviceId=3&State=ECONOMY#storyId#17848#sectionId#3177#newsFeedId#undefinedhttps://www.crisilresearch.com/industryasync.jspx?serviceId=3&State=ECONOMY#storyId#17848#sectionId#3177#newsFeedId#undefinedhttps://www.google.co.in/publicdata/explore?ds=d5bncppjof8f9_&met_y=ny_gdp_mktp_kd_zg&hl=en&dl=en&idim=country:IND:USA:PAK#!ctype=l&strail=false&bcs=d&nselm=h&met_y=ny_gdp_mktp_kd_zg&scale_y=lin&ind_y=false&rdim=region&idim=country:IND&ifdim=region&tstart=1000146600000&tend=1347301800000&hl=en_US&dl=en&ind=falsehttps://www.google.co.in/publicdata/explore?ds=d5bncppjof8f9_&met_y=ny_gdp_mktp_kd_zg&hl=en&dl=en&idim=country:IND:USA:PAK#!ctype=l&strail=false&bcs=d&nselm=h&met_y=ny_gdp_mktp_kd_zg&scale_y=lin&ind_y=false&rdim=region&idim=country:IND&ifdim=region&tstart=1000146600000&tend=1347301800000&hl=en_US&dl=en&ind=falsehttps://www.google.co.in/publicdata/explore?ds=d5bncppjof8f9_&met_y=ny_gdp_mktp_kd_zg&hl=en&dl=en&idim=country:IND:USA:PAK#!ctype=l&strail=false&bcs=d&nselm=h&met_y=ny_gdp_mktp_kd_zg&scale_y=lin&ind_y=false&rdim=region&idim=country:IND&ifdim=region&tstart=1000146600000&tend=1347301800000&hl=en_US&dl=en&ind=false -
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Impact of Budget 2012-13 on Commercial Vehicles:
There were a lot of changes for automotive industry in this budget. However, commercial
vehicles were left largely untouched expect a setback of excise duty change. Previously dutywas paid on a per chassis basis which was Rs 10,000. Now, it has been changed to an ad-
valorem rate of 3%. In the already depressed macro-economic environment, this is a setback to
the industry and the government should have refrained from doing so, considering the fact that
this is a growth driving industry for the country. [4]
Contribution to GDP :
The industry plays a crucial role to the economic growth of the country. As an economy grows,
people spend more, demand more, travel more and consume more. For fulfilling all these
needs you need commercial vehicles. The industry transports more than half of the goods to
address freight transportation and the Indian economys GDP growth has a correlation of 0.95
with the freight movement over a period of 1970-71 to 2011-12.
Although commercial vehicles account for around 1% of GDP, the role they play towards a
countrys economy is very crucial.
Commercial vehicles: Aggregate demand supply trend (Annual)
Year Production Domestic sales Exports Growth (Overall )
2001-02 162,371 146,469 11,870
2002-03 202,852 191,069 10,707 20%
2003-04 275,098 260,256 17,283 26%
2004-05 350,202 318,599 29,975 21%
2005-06 387,661 351,042 40,567 10%
2006-07 495,469 468,178 49,734 22%
2007-08 548,823 490,161 59,016 10%
2008-09 416,970 384,952 42,625 -32%
2009-10 565,004 532,279 44,764 26%
2010-11 759,572 683,762 73,966 26%
2011-12 929,136 809,499 92,258 18%
2012-13 831,961 793,155 80,047 -12%
2012-13(Apr-Jul) 264,947 248,225 29,539
2013-14 (Apr-Jul) 252,515 223,634 21,702
Note
1) In certain years production is greater than total sales on account of production
of certain models of Tata motors not being reported
2) Commercial vehicle includes goods vehicles and passenger vehicles and
excludes three wheelers
Source: SIAM, CRISIL Research
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Recent Mergers and Acquisitions In The Industry
Mahindra
Acquired a 70% stake in SsangYong, the South Korean Auto maker for US $463
million in Feb 2011.
Mahindra & Mahindra: Indian Multinational automobile manufacturer headquartered inMumbai, India. It is one of the largest vehicle manufacturers by production in Republic of India.i
SsangYong:It is the 4th
largest South Korea based automobile manufacturer.ii
Implications
Will result in formation of a competitive global UV player.
SsangYong has strong technological capability
Mahindra & Mahindra will provide strong marketing strategies.
This acquisition will further strengthen the position of Mahindra & Mahindra in
the UV market.
They have also signed a tripartite agreement with the labour unions which has
provisions for employee protection, commitment to labour, etc.
Tata motors
Acquired Jaguar and Land Rover in 2008 from the US based Ford Motors for US
$2.3 billion.iii
Deal included purchase of JLRs manufacturing plants, 2 advanced design centres in UK, national
sales company spanning across the world and also the licenses of all intellectual properties.
Why it acquired JLR?
To reduce dependence on Indian Market which accounted for 90% of sales.
It expanded its range of offering: it owned the cheapest car NANO on one handand luxury cars like JLR on other.
It got access to design technology of the acquired company. This will help it to
improve its core products in India.
Provided instant recognition and credibility across the globe.
The cost advantage as Corus was supplying steel to these giants so this would
have provided synergy to the group on the whole.
Was it really worth?
Morgan Stanley reported that the acquisition was negative for Tata Motors as it
had increased earnings volatility. Tata Motors had to incur huge capital expenditures as it planned to invest
another US $1 billion in JLR.
Tata motors acquired 79% stake in Hispano Carrocera in 2009.iv
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Tata Hispano Motors Carrocera is based in Spain and is one of the largest
manufacturers of bus and coach cabin in Europe. In 2005 Tata motors had
already purchased a 21% stake in the company.
Reasons for acquisition
It will help Tata Motors to strengthen its operational efficiencies such as productivity, costreduction and development of new products to increase market share and enhance brand
value.
Ashok Leyland
Acquired European major Avia in 2006.
Ashok Leyland, the Indian flagship of Hinduja group acquired the Avia truck
business unit, a leading vehicle manufacturer in Europe at around $35m.
It will be the first Indian company to have a truck manufacturing unit in Europe.
After the acquisition there was increase in the production capacity as well.
Penske
To Acquire commercial vehicle distributer in Australia for $200m
The group which owns one of the largest truck distributers in North America is
set to buy Western Star Trucks Australia from Transpacific Industries Group for
$200m in third quarter of 2013.
This transaction will help generate revenue to 4460m
The company has customers in industries including logistics, construction,
manufacturing, agriculture etc.
Ford
Acquired Volvo car operations in 1999.v Ford acquired Volvo car operation for $6.45 billion in 1999.
Ford intensified competition in the luxury car market and also increased its
production capacity, distribution network etc.
The purchase of a Swedish company by a US based one will hit car and truck
workers in Britain. The sale to Ford will enable Volvo to concentrate on building
trucks and buses of which it is a major player.
Analysts View of Companies/Industry
Industry in a cyclical phaseAfter showing 30% growth in 2009-2010 the industry has shown a considerable decline
or has remained stagnant due to economic downturn.
Segment wise there is difference in the growth. For the LCV there is a sustained growth
of 14.5% YoY while the M&HCV bore the brunt of slow economic growth and weak
investment sentiments.
Reasons for sharp decline in demand for M&HCV
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Contraction of demand in the higher tonnage category of trucks, tippers, tractors, etc.
causing the volume to shrink by 22.8% YoY.
OEMs have been able to gain market share
This has been possible due to expanding dealership networks and wider model
offerings.
Volvo Eicher JV gained market share due to increasing acceptability in heavy duty trucksegment, while Mahindra also performed better than industry. Ashok Leyland has
expanded the market coverage outside southern India.
New Product Offerings
DOST- a joint venture between Ashok Leyland and Nissan in the LCV segment
Greenfield facility to be set up soon by the JV to build upon its 7-8% market share.
Strong demand for LCV segment
Demand has specifically been driven by Small Commercial Vehicles in non-urban market
due to improving road network, better connectivity in tier III/IV cities.
With modest investments, such vehicles offer promising payback and also attractive
employment opportunities to the First Time Users (FTU).
Exhibit 1: Trend in Domestic Commercial Vehicle VolumesSegment-wise
Light CVs Medium & Heavy
CVs
Total
2007-08 215,912 274,582 490,494
2008-09 200,699 183,495 384,194
2009-10 287,777 244,944 532,721
2010-11 361,846 323,059 684,905
2011-12 460,831 348,701 809,532
2012-13 522,582 270,941 793,523
SOURCE: SIAM, ICRA Estimates
Government regulations
At all stages of manufacturing, commercial vehicles companies have to conform to
environmental imperatives, safety requirements and government policies,etc. Major
regulations that are applicable include: emission norms (as stipulated under the Auto Fuel
Policy introduced in 2003), age & weight norms, safety measures and fiscal regulations.
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Emission norms
Emission norms are specific limits set to reduce pollutants released into the
environment by vehicles
Idle emission limits (to control emissions by vehicles largely idling while operating) were
the first emission regulations introduced in India in 1989
Post 2000, India began adopting the European emission and fuel regulations (Euronorms) for four-wheeled light-duty and heavy-duty vehicles with some minor changes
o Auto fuel policy
o The Auto Fuel Policy marked out 11 metros, namely, Delhi (NCR), Kolkata,
Mumbai, Chennai Hyderabad, Ahmedabad, Surat, Pune, Bangalore, Kanpur, and
Agra for stricter standards due to high levels of air pollution in these cities.
o With effect from April 1, 2010, BS-IV complaint fuels were made available in 13
major cities (Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad,
Ahmedabad, Pune, Surat, Solapur, Lucknow, Kanpur and Agra) and by September
23, 2010 BS-III complaint fuels were made available in the rest of the country.
Age norms
As per the Central Motor Vehicles (Third Amendment) Rules, 2002, no national permit
will be granted to a multi-axle goods carriage, which is more than 15 years old.
However, there is no such restriction on plying such vehicles within the country (except
in New Delhi, Chennai, Kolkata and Bangalore)
The Delhi government barred all commercial vehicles (since 2001) older than 8 years
from plying in the city. However, older vehicles will be permitted to ply within the state,
if they run on CNG or LPG
In Maharashtra, similarly, the Mumbai High Court banned the entry of vehicles older
than 8 years within the city limits, with effect from February 01, 2004.
In Kolkata, the High Court entry of banned the entry heavy vehicles older than 15 years,with effect from July 25, 2009.
Weight norms
The Motor Vehicle Act empowers the Union Ministry of Surface Transport to specify the
gross vehicle weight and maximum safe vehicle weight for all transport vehicles
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Road Safety norms
Current traffic conditions, driving habits and traffic density necessitate that maximum
safety norms are built into vehicles.
In 2011, the Society of Indian Automobile Manufacturers (SIAM), through its
initiative: Society for Automotive Fitness & Environment (SAFE) launched road
safety awareness programmes, in co-ordination with various state
government departmentsSource :
https://www.crisilresearch.com/industryasync.jspx?serviceId=3&State=null#storyId#18730#sec
tionId#3185#newsFeedId#undefined
Policy changes related to the industry, specially the impact of economic reforms
New Road transportation Policy in the budget FY 2010-2011 devoted heavy investments
in the infrastructure sector.
Encouragement by government to the Public-Private sector partnerships in areas like
bus transportation which has always been heavily disorganised dominated by small
scale participants with inadequate resources catering to huge demand. Boost to public transportation system leading to increased sales of commercial vehicles
Provision of GST or single tax system across the states will lead to efficient movement of
goods and efficient supply chain services.
Increased sales of vehicles that are green and fuel efficient due to government subsidies
Source:http://articles.economictimes.indiatimes.com/2012-09-26/news/34102028_1_bus-
segment-fuel-efficiency-vehicle-owners
https://www.crisilresearch.com/industryasync.jspx?serviceId=3&State=null#storyId#18730#sectionId#3185#newsFeedId#undefinedhttps://www.crisilresearch.com/industryasync.jspx?serviceId=3&State=null#storyId#18730#sectionId#3185#newsFeedId#undefinedhttps://www.crisilresearch.com/industryasync.jspx?serviceId=3&State=null#storyId#18730#sectionId#3185#newsFeedId#undefinedhttp://articles.economictimes.indiatimes.com/2012-09-26/news/34102028_1_bus-segment-fuel-efficiency-vehicle-ownershttp://articles.economictimes.indiatimes.com/2012-09-26/news/34102028_1_bus-segment-fuel-efficiency-vehicle-ownershttp://articles.economictimes.indiatimes.com/2012-09-26/news/34102028_1_bus-segment-fuel-efficiency-vehicle-ownershttp://articles.economictimes.indiatimes.com/2012-09-26/news/34102028_1_bus-segment-fuel-efficiency-vehicle-ownershttp://articles.economictimes.indiatimes.com/2012-09-26/news/34102028_1_bus-segment-fuel-efficiency-vehicle-ownershttp://articles.economictimes.indiatimes.com/2012-09-26/news/34102028_1_bus-segment-fuel-efficiency-vehicle-ownershttps://www.crisilresearch.com/industryasync.jspx?serviceId=3&State=null#storyId#18730#sectionId#3185#newsFeedId#undefinedhttps://www.crisilresearch.com/industryasync.jspx?serviceId=3&State=null#storyId#18730#sectionId#3185#newsFeedId#undefined -
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Driver of Growth
The Hub and Spoke Model adoption
The hub and spoke model is a system which makes transportation much more efficient
by greatly simplifying a network of routes. It is extensively used in commercial aviation for bothpassengers and freight, and the model has also been adopted in the technology sector as well.
Delta Airlines pioneered the method in 1955, but it wasn't until the 1970s, when the FedEx
company took advantage of the concept, that it got into popular mode [6]
The design of a hub and spoke model is highly efficient for a myriad of reasons. By
centralizing control, the company can afford a smaller staff which concentrates on
management from a central location. In the case of freight, all packages can be sorted at the
hub, rather than sorted in multiple locations. This makes the freight company much more
efficient, and reduces the risk of error. [6]
Source: CRISIL Research
It is increasingly being adopted by the domestic road freight transporters. These
transporters are expanding into integrated logistics, with larger fleets, and to reduce cost, theyare venturing out into . Their market share in the industry is estimated to have increased from 2
per cent in 1993-94 to 11 per cent in 2008-09 and is set to increase further in the coming years,
as the industry consolidates. [7]
Riding on hub and spoke trend; CV makers to launch more HCV and SCV models [7]
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Other structural factors that will push hub and spoke adoption
Expansion of highways
o Currently, national highways constitute only about 2 per cent of the total road
network in India, but carry about 40 per cent of the total traffic.
o On the other hand, state roads and the major district roads account for 18 per
cent of the road length, but carry only 40 per cent of the balance traffico During 2011-12 to 2015-16, CRISIL Research expects an average of 14.7 km of
national highways to be constructed /upgraded per day, at an estimated cost of
Rs 2,535 billion
o Consumption of consumer products in rural areas is set to rise aided by a
widening hub and spoke network and better roads [7]
Emergence of GST
o The government proposes to implement a centralised goods and services tax
(GST) to replace the existing tax regime (excise, service tax and VAT).
o Under the current tax structure, the Centre levies a uniform tax (CST) on
interstate sales besides the local value added tax paid to the state governmentso To avoid interstate CST, companies are forced to maintain at least one
warehouse in each state.
o Introduction of the GST, however, would allow companies to aggregate state-
based warehouses into one large, regional warehouse that offers cost and
operational efficiencies in geographically large markets.
o As a result, the use of HCVs for hub-to-hub transportation will increase to service
these large warehouses, which function as centralised hubs
Growth in organised retail
o By 2014-15, Pantaloon plans to add about 15 million sq ft of retail space
o As retail chains expand their reach and compete for quicker delivery of goods to
consumers, they will outsource their logistics needs to large transporters usingthe hub and spoke model
Main Players and Market SharesThe domestic CV industry is relatively concentrated with the top three players accounting for 88
per cent (in volume terms) as of 2011-12. Tata Motors continues to dominate the CV industry
with nearly 60 per cent share, followed by Mahindra & Mahindra (M&M) with 18 per cent, and
Ashok Leyland with 10 per cent.
On the basis of usage, the industry can be broadly divided into two product segments, namely,
goods vehicles (trucks) and passenger vehicles (buses). These can be further segmented on thebasis of gross vehicle weight into light commercial vehicles (LCV) and medium and heavy
commercial vehicles (MHCV).
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Source: Crisilhttp://crisil.com/research/industry-toc-commercial-vehicles.html
http://crisil.com/research/industry-toc-commercial-vehicles.htmlhttp://crisil.com/research/industry-toc-commercial-vehicles.htmlhttp://crisil.com/research/industry-toc-commercial-vehicles.htmlhttp://crisil.com/research/industry-toc-commercial-vehicles.html -
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Key Personnel
ChairmanManaging
DirectorCEO CFO
Tata Motors Cyrus P. Mistry Karl J. SlymRavindra
PisharodyC.Ramakrishnan
Ashok
LeylandDheeraj Hinduja
Vinod K.
Dasari
Gopal
Mahadevan
Eicher
Motors LtdS. Sandilya Siddhartha Lal Siddhartha Lal Lalit Malik
Mahindra &
Mahindra
Keshub
Mahindra
Anand
MahindraBharat Doshi
Tata Motors LtdTata Motors Ltd (TML) is the market frontrunner of the CV industry in India dominating the LCV
as well as MHCV segments. In 2005, TML created a new segment by launching Tata Ace, India'sfirst indigenously developed mini-truck. TML's cars, buses and trucks are marketed in several
countries in Europe, Africa, the Middle East, South Asia, Southeast Asia and South America. The
company has had several international ventures. Some of which include:
Tata Daewoo Commercial Vehicle Co Ltd in South Korea
Hispano Carrocera, a Spanish bus and coach manufacturing company, in which TML has
a 21 per cent stake
JV with Marcopolo, a Brazilian manufacturer of bus and coach bodies
JV with Thonburi Automotive Assembly Plant Co of Thailand to manufacture and market
pick-up vehicles in Thailand.
TML has research centres in India, the UK, and in its subsidiary and associate companies
in South Korea and Spain.
Financial Performance
Source: Crisilhttp://crisil.com/research/industry-toc-commercial-vehicles.html
http://crisil.com/research/industry-toc-commercial-vehicles.htmlhttp://crisil.com/research/industry-toc-commercial-vehicles.htmlhttp://crisil.com/research/industry-toc-commercial-vehicles.htmlhttp://crisil.com/research/industry-toc-commercial-vehicles.html -
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Key developments
TML is scheduling to scale up its LCV capacity, including that of its largest selling LCV,
Ace mini-truck. The expansion is part of its capital expenditure plan to spend around Rs
3 billion a year on expansion and up gradation until 2014. The company accomplished
capacity expansion at its Pantnagar facility by 100,000 units to 350,000 units a year in
the last quarter of 2011-12. It entered the super-luxury bus market with the 37-45 seater Divo, priced at Rs 6.6-9.0
million. The company is also planning to launch a multi-axle super luxury coach by 2013-
14.
It launched new variants of Tata Starbus Ultra in the mini- and mid-bus segments. The
buses are priced in the Rs 1.5-2.2 million range and will be available in 22-46 seating
configurations.
Ashok Leyland
Ashok Leyland Ltd (ALL) is the second-largest CV manufacturer in India. The company is presentmainly in the MHCV segment, manufacturing heavy trucks and buses. ALL formed a JV with
Nissan in 2007 to manufacture LCVs.
Source: Crisil
http://crisil.com/research/industry-toc-commercial-vehicles.html
Key developments
ALL has earmarked about Rs 41.50 billion in investments in its various facilities in Tamil
Nadu. This includes a Rs 16 billion investment by the ALL-Nissan JV to set up
a greenfield facility at Pillaipakkam. The company will also invest in Hosur, Ennore
and later at Velli Vaayalsavadi and Orgadam to expand its MHCV capacity.
http://crisil.com/research/industry-toc-commercial-vehicles.htmlhttp://crisil.com/research/industry-toc-commercial-vehicles.htmlhttp://crisil.com/research/industry-toc-commercial-vehicles.html -
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and Engine Corporation (ITEC) formed a 51:49 JV, Mahindra International Ltd, in 2005. The JV is
into manufacturing trucks and buses in India for domestic as well as export markets, providing
engineering services for the design and development of trucks and buses for ITEC globally and
empowering ITEC to source a large portion of its components and materials from India.
M&M entered into a 51:49 JV with Navistar Inc USA. The JV company, Mahindra Navistar
(MNAL), manufactures CVs ranging from 3.5-49.0 tonnes.
InnovationsThere are several technological innovations that were brought about but perhaps the most
visible of them in India is the introduction of buses that run on CNG.
Use of CNG, India
Supreme court order of 1998[16] forced the Delhi government to ensure commercial
vehicles running in the city to use CNG by 2002
In 2008, 3500 buses, 1200 taxi, 65000 three wheelers and 5000 mini buses were fuelled
by CNG on Delhis roads
FDI
Approvals for FDI in Indian Automobile Market have become automatic and the country can
export without paying taxes. Hence, a big opportunity for automobile FDI growth exists in India.
Big names like Ford Motor Company, General Motors, GE Corporation, Nissan-Renault,
DiamlerChrysler, VW Group, Honda Motors, and Toyota Motors have set up their
manufacturing units in India. [A-1]
FDI has been considered as a major catalyst in promoting sustainable development in
developing countries. FDI has the potential to transfer skills and technology, enhance
exports,generate employment, raise productivity, increase incomes and contributes to the
long-term economic development of the worlds developing countries.
Overseas Opportunities for Indian Manufacturers
1) Increasing exports of Made In India vehicles
2) Establishing manufacturing facilities at foreign locations (e.g. TVS Indonesia)
3) Contract Manufacturing (e.g. Sub-150cc Bajaj motor cycles for Kawasaki)
4) Growth through Mergers & Acquisitions
(TATA Motors acquisition of Daewoo Commercial Veh, Korea & Spanish bus maker- Hispano)
ExportsExports of commercial vehicles do not a occupy significant share (mere 3.18% in 2011-12) in
terms of numbers of total automobile exports as evidenced by chart below. In fact they are in
the lowest rung, with 2-wheelers being leaders. :
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Sources: (for both above) Crisil Research;
https://www.crisilresearch.com/industryasync.jspx?serviceId=3&State=null#storyId#10836#sec
tionId#3191#newsFeedId#undefined
ImportsWith export promotion on one hand, imports are strictly regulated on other hand. In fact, Exim
(Export-import) policy of India is quite strict in matters related to import of vehicle. Apart from
the heavy custom duty on the automobile, the Exim policy of India also states that the Vehicle
should not be manufactured/ assembled in India, not been sold, leased or loaned prior to being
imported to India; or should have been registered for use in any country prior to being
imported to India. It is also mentioned in the Exim policy that for new vehicles being imported
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into the country should be imported only from the country of manufacture and should comply
with Central Motor Vehicles Rules (CMVR), 1989.
The import norms that are particularly applicable to commercial vehicles are: [A-2]
Import of passenger cars / jeeps / multi utility vehicles:
The conditions mentioned for import of new and used motor vehicles is not applicable for the
import of passenger cars/jeeps/multi-utility vehicles etc and all these vehicles may be imported
in India after the payment of full custom duty and fulfilling the following requirements.
1) Individuals coming to India for permanent settlement after two years' continuous stay
abroad provided the car has been in possession of the individual for a period of minimum one
year abroad.
2) Resident Indians presented with a car as an award in any international event / match /
competition.
3) Legal heirs/successors of deceased relatives residing abroad;4) Physically handicapped persons;
5) Companies incorporated in India having foreign equity participation;
6) Branches/offices of foreign firms;
7) Charitable/Missionary/Religious institutions registered as per the law relating to the
registration of the societies or trusts or otherwise approved by the Central or State
Government.
8) Honorary Consuls of foreign countries on the recommendations of the Ministry of External
Affairs, Government of India.
9) Journalists/Correspondents of foreign news agencies having accreditation certificate with the
Press Information Bureau, Ministry of Information and Broadcasting, Govt. of India.
The DGFT (Directorate General of Foreign Trade) may, however, permit relaxation of these
conditions or imports by any other category not listed in this Public Notice in special
circumstances.
Competition from Foreign Firms
So far Indian manufacturers have managed to stay in top in this segment of vehicles. But a
couple of them at lower levels are facing the heat due to foreign competitors. For instance,
Ashok Leylands share in medium and heavy commercial vehicles dropped to 20.2% in the last
fiscal from 22.2% in 2010-11 while Tata Motors share remained stable at 62.3%.[A-3]
The implications of this are gradual erosion of share are bound to happen as there is intense
competition from new entrants and stagnant demand for its products in a slowing economy.The worlds largest truck maker, Daimler AG, expects to roll out its trucks in India in September
from a plant in Oragadam near Chennai that has a capacity to manufacture 36,000 units a year.
US-based Navistar International Corp. launched its vehicles in India in 2010 in a joint venture
with Mahindra and Mahindra Ltd.Others in the fray are Germany-based Man Se and two
Swedish companies, Volvo Trucks and Scania AB.
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References1. ICRA Research Serviceshttp://www.icra.in/Files/ticker/SH-2013-Q2-1-ICRA-Commercial%20Vehicles.pdf
2. ICRA Research Serviceshttp://www.icra.in/Files/ticker/SH-2013-Q2-1-ICRA-Commercial%20Vehicles.pdf
3.
CRISIL Research, Structure of the Industry
https://www.crisilresearch.com/industryasync.jspx?serviceId=3&State=ECONOMY#storyId#17847#sectio
nId#3176#newsFeedId#undefined
4.
D&B, Special Release, Union Budget 2012-13, Impact Analysis
http://contents.dnb.co.in/Special_Reports/Union_Budget_analysis_2012_13.pdf
5. Crisil Research, Commercial Vehicles
https://www.crisilresearch.com/industryasync.jspx?serviceId=3&State=ECONOMY#storyId#17848#sectio
nId#3177#newsFeedId#undefined
6.
Hub and spoke model
http://www.wisegeek.org/what-is-the-hub-and-spoke-model.htm
7. Crisil Research, Hub and Spoke Model
https://www.crisilresearch.com/industryasync.jspx?serviceId=3&State=null#
8.
http://en.wikipedia.org/wiki/Mahindra_%26_Mahindra
9. http://en.wikipedia.org/wiki/SsangYong_Motor_Company
10. http://www.tatamotors.com/media/press-releases.php?id=370
11.
http://www.tatamotors.com/media/press-releases.php?id=47912.
http://www.wsws.org/en/articles/1999/02/volv-f04.html
13. http://business.mapsofindia.com/automobile/finance/fdi-market.html
14. http://www.eximguru.com/exim/guides/how-to-
import/ch_16_impor_of_cars_vehicle_commerical_and_non_commercial.aspx
15.
http://www.livemint.com/Companies/hxvbJHwzWOE5tLtTtXcIWK/Hurdles-ahead-for-Ashok-Leyland-in-
bid-to-regain-market.html
16. CNG cleans up Delhi Air; Kerala Awaits her Turn,http://blog.ksidc.org/cng-cleans-up-delhi-air-kerala-awaits-her-turn/;Accessed on 12
thSept, 2013
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