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BUSINESS PROPOSAL & CAMPAIGN

DESIGN

A Hundred Hands Project

Piyush Pande

Asish Senapati

Prakhar Nigam

Submitted, in fulfillment of We-care Internship, to

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Introduction

Works for economic empowerment of artisans

& promotion of art & handicrafts

Vision- To create a world that celebrates the

pleasure of handmade crafts in our homes

and daily lives.

Strives to provide a platform to bring together

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Ideology

Innovate

Interact

Inform Include

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Actions

Developing a synergy between traditional art

and todays age with reinvention and evolution

By recycling, reusing and recreating and

promoting recycled goods

Forging partnerships & link initiatives with

like-minded organisations & S.H.Gs

Supporting projects that educate people

about the joys of hand crafting

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Projects

To develop a business proposal for the

upcoming association of the organisation with

Lee Denim.

To design & conduct a Holi campaign for

marketing of natural colors made by a partner

group

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Project 1

Business proposal development

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Objective

Build corpus for A Hundred Hands

Make a proposal advantageous to both parties

Promote the usage of recycled denims Support more livelihood projects

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Work done

Promotes recycling and reusing

Deals only with handmade products

Existing livelihood projects on a small scale

Annual bazaars

Understand A Hundred Hands

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Work done

Adverse impact on the environment

Any campaign needs heavy investment

Credibility on being associated with an NGO

Understand A Hundred Hands

Understand the business of Lee and its trigger

point

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Work done

Shortlisting unisex utility products

Simple to design & make

Within cost constraints

Understand A Hundred Hands

Understand the business of Lee and its trigger

point

Innovative ideas on products from used denims

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Work done

Collection of old denims and return gift to donors

Transforming into exciting products

Corpus for A Hundred Hands

Principal sponsor in the annual bazaars

Ensure a Non-Profit & For-profit work in synergy

Understand A Hundred Hands

Understand the business of Lee and its trigger

point

Innovative ideas on products from used denims Prepare the business plan

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Holi Campaign

A Hundred Hands

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Objective

To make people aware about the harmful

effects of ordinary chemical colors.

To promote the handmade natural colors and

gulaals, made by E-coexist.

To get maximum orders for colors and gulaals.

Identifying new channels for sale of these

colors

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Work Done

Knowing about E-coexist

Colors and gulaals from e-coexist

Other work done by the group

Mapping localities with large North Indian

population

Designing posters for campaign

Visiting gated communities

Identifying key locations for setting up stalls

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Results

Generated prospective sales lead

Got contact lists of corporate

Helped in developing a mailer

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Voluntary Contribution

Managed A Hundred Hands stall at:-

Waste Management Mela (Freedom Park)

Rococo Art Gallery (Near Brigade Road)

Achieved a cumulative sale of over Rs. 15000

in 3 days

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Learning

How a NGO functions

Interacting with the various stakeholders

How to prepare a business proposal Campaign Designing

Hands on experience of sales

Working as a team

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