By Matteo Cipollone, Cameron Field,

Dario Kan and Benjamin Shaw

Cootie Chatter

Mini Elevator Pitch

We are developing a cootie catcher app to help children ripen their relationships and

social skills

It is for children with poor social skills. It can be used all the time (except in school). It is on an electronic

device and we are making it because it stops people becoming antisocial.

Young children are becoming more deprived from the outside world due to obsession of “screening”.

This app will help people to interact with their friends and vitally improve their social skills while still using their beloved tablet or

phone.

User profilesWe made a survey and from it, found that there was positive

feedback from the people of our target age group - 10 year olds and below. Also, girls seemed to have a higher interest in this app and were more enthusiastic about the idea of a free cootie catcher app

they can have on their device.

What core question are you addressing?

How can we help children to interact more with each other?

How are we going to improve the social side of a child's life as it is the most important part of

their character?

Key insight statement(s)

We are drawing children away from isolation in later life due to poor social skills that they never

learnt in childhood. This app will help the children of now become the adults that the future needs for

a good, well-rounded society.

Different cootie catcher apps on other app stores

Business Case & Customer pledges

We believe that it will be parents who would buy this app for their children because it is compulsory they have good social skills for the future in order

to set them up for their life ahead.

FeasibilityData & technical

We have learnt that other apps of this type cost money and one of the problems that we foresee is that our app may cost money if it were put into production. We will try our upmost to not have a high-cost app that will put people off our app.

Marketing Strategy

The strategies we used were… • We enabled you to make your own type of

catcher which is not in any other cootie catcher app.

• Its features are easy to understand. • It is going to be free!!

Anything else you wanted to share

We created a video tutorial on how to make your own cootie catcher in real life so it will not

just be an online app but can also give the opportunity of being an

app that gives children more enjoyment without their tablet

as well as with it.