With increasing globalization and flexible

working environments, we rely more on

collaboration technology. Here are five

ways you can work smarter by using video

to make the world smaller.

5 ways video collaboration is making the world smaller.

78% percent of U.K. employees believe that companies need to offer “anywhere at anytime” work flexibility to attract and retain staff.— “UK Firms Embrace Remote Working to Stay Competitive,” Virgin Media Business, May 21, 2014.

“It enables us to act quicker, get to know people better, as if they were actually on the other side of the desk, and we can transmit business documents faster.... This new work tool has allowed us to open a little window onto the world.”

— Mirko De Dominicis, Telecommunicationand Security Manager, Penny Market, Italy

1. Connects offices.

Make collaboration simple.

“We’re not going to rest until every single room in every single business all over the world has extraordinary video conferencing and collaboration equipment. That’s our mission.”

3. Gets you to more places in a day.

93%of meeting rooms globally

aren’t equipped withhigh-quality video.

— “Out of the Corner Office, into Every Office: Cisco Sets the Bar for Enterprise Collaboration

with Products to Completely Change How Teams Collaborate,” Cisco, March 12, 2014.

In a global survey, 94% of young executives said they

felt video conferencing would help break down language

barriers between employees, customers, and suppliers.

— “Video Usage & Young Executives: A Survey of Tomorrow’s Leaders,” Cisco, Aug. 2, 2013.

4. Reduceslanguage barriers.

Video conferencing can connect teams in different

time zones and continents. Instead of waiting for a

quarterly get-together, you and your team can make

decisions in real time via conference. You can talk,

display materials, demo new products or services,

and get immediate feedback in a video conference.

2. Creates environments for good connections.Video collaboration ensures that employees

stay connected with colleagues and with

customers and partners. Making easy-to-use,

high-quality video communications available

anytime and on any device can help people

build strong relationships and spark innovation.

— Rowan TrollopeSVP, Cisco Collaboration Technology Group

With video conferencing, a San Francisco–based

manager can have face-to-face meetings in London in

the morning, spend time with the East Coast team in the

afternoon, and close out the day with the manufacturing

team in China—an eight-hour feat even the most

seasoned traveler couldn’t achieve by plane alone.

You may have mastered a foreign language, but

there’s a lot more that goes into communication

than just knowing how to speak. Sixty-five percent

of communication is nonverbal. Video helps you

see nonverbal communication that provides

context and other clues to build your understanding

and a rapport among a diverse team or group.

5. Creates acloser team.Remote users feel more connected to their

team and process when using video

conferencing. So even though you may

have team members based in London,

Sydney, and New York, they can still feel like

part of an effective and tight-knit group.

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