9.2 group 4 apps for good competition entry 2015

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MusicManaged By Huw, Daniel, Alex and George

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Page 1: 9.2 Group 4 Apps for Good Competition entry 2015

MusicManagedBy

Huw, Daniel, Alex and George

Page 2: 9.2 Group 4 Apps for Good Competition entry 2015

We are developing an app

to help teenagers to practice their musical

instruments. We hope to do this by creating

an app that will offer tips designed to cater

for all the main instruments and the app will

then track your progress in any simple way

for you, chosen by you.

Our App Idea

Page 3: 9.2 Group 4 Apps for Good Competition entry 2015

Our app is targeted at 8- 16 year olds. It is designed

to encourage and help teenagers who don’t often

practise their musical instruments to practise and

play more often. It does this by setting reminders

for when to practice. It also provides tips to make it

easier.

How It Works

Page 4: 9.2 Group 4 Apps for Good Competition entry 2015

Children not practicing their musical

instruments. We believe that having a hobby

while growing up is essential. For us, that

hobby is playing a musical instrument. The

problem is that not enough children are being

encouraged to play musical instruments from a

young age.

Problem

Page 5: 9.2 Group 4 Apps for Good Competition entry 2015

We have learnt from background research that

approximately half of the children that we interviewed

play a musical instrument and a quarter of them are

currently playing grade four or above. We wish that

realistically, approximately three quarters of the

children we interviewed should be trying to play a

musical instrument.

User Profiles

Page 6: 9.2 Group 4 Apps for Good Competition entry 2015

We did some research and we found out

that we can help make ideas more popular

by promoting it on, what teenagers use the

most, social media. We have created a

survey where we have received positive

feedback as well as created an Instagram

page where we can address people’s ideas

on the page.

How can we make musical

instruments more popular?

Page 7: 9.2 Group 4 Apps for Good Competition entry 2015

Out of the 20 people we interviewed, we have

decided that our app idea will help with people

practising more to play musical instruments.

With the feedback being positive towards our

problem, we believe our app will not only be

easy to use, but will be practical as well

How our app idea is helping to

Combat a Genuine Problem

Page 8: 9.2 Group 4 Apps for Good Competition entry 2015

Unique Idea

Our app idea is mostly unique; we have found

some similar ideas on the Internet but the reviews

for them are not good.

Page 9: 9.2 Group 4 Apps for Good Competition entry 2015

App Home Screen Layout

Buttons to navigate to the

other three main screens.

“I think that this is

a great layout

and that I will be

able to use this

app efficiently

and easily.”

Page 10: 9.2 Group 4 Apps for Good Competition entry 2015

Tracking Progress

A graph to show

your progress

simply and

efficiently.

“This is a great way

to help me see how

well I am doing and

how I can improve

with my musical

instrument

progress.”

Page 11: 9.2 Group 4 Apps for Good Competition entry 2015

Providing Tips

Choosing your grade.

Page 12: 9.2 Group 4 Apps for Good Competition entry 2015

With the diagram above, we have learnt that

the idea of our app and the feasibility of it is

very high, with 71% of people being

interested in our idea and possibly

downloading it.

Data

Page 13: 9.2 Group 4 Apps for Good Competition entry 2015

Out of the people who took the survey, 20%

of the people would be willing to pay £1.69 or

over and 33% would be willing to pay up to

£1.69. This means that 53% of the people that

took our survey would be willing to pay for

our app idea. These results are ideal and

promising.

Business Financing

Page 14: 9.2 Group 4 Apps for Good Competition entry 2015

How will we further increase the willingness

of people to pay for our app idea? We hope

that we can reach out to teenagers, our

target audience, through social media, and

that this will help with publicity.

Furthermore, the idea of a possible trial

version for a month before considering

paying between £0.69-£1.69 will help people

decide if our idea is practically credible and

furthermore, boost sales.

Marketing Strategy

Page 15: 9.2 Group 4 Apps for Good Competition entry 2015

We have also created a web site that will

further increase our publicity online.

Furthermore, we have created a video for

our website that can be found on YouTube,

the links for which can be found below:

https://www.youtube.com/watch?v=LV8GM2

TlWcA

Other Aspects