Consumer Behavior:

Knowledge and Memory

WorkshopADV-91 Introduction to Advertising

Along with two of your classmates, select a food that at

least one of you likes. Develop a schema for that food –

include both positive and negative associations. As a

company that markets that food product, how could you

make use of some of the more salient positive associations

in your marketing campaign? How would you counter any

negative associations?

Create one poster ad that sells this product using the

schema you have come up with.

Finally, create a 4 slide PowerPoint that details the food

product, the good associations, the bad associations, the

ad, all of you together, and one of you upload it here:

SP14: ADV-91 Sec 01 - Intro Advertising>Discussions>Food ads