9 things you need to know about teens, technology, & online privacy

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Amanda Lenhart, Senior Researcher, Director of Teens & Technology Mary Madden, Senior Researcher Pew Research Center Family Online Safety Institute November 7, 2013 9 Things You Need To Know About Teens, Technology & Online Privacy

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Amanda Lenhart presents nine major themes from the Project’s five-report series on Teens and Online Privacy. In a talk delivered to the Family Online Safety Institute’s annual conference on November 7th, Amanda examines youth’s social media diversification and sharing practices, privacy choices and the ways that youth concepts of privacy differ from adults.

TRANSCRIPT

Page 1: 9 Things You Need To Know  About Teens, Technology, & Online Privacy

Amanda Lenhart, Senior Researcher, Director of

Teens & Technology

Mary Madden, Senior Researcher

Pew Research Center

Family Online Safety Institute

November 7, 2013

9 Things You Need To Know About Teens, Technology & Online Privacy

Page 2: 9 Things You Need To Know  About Teens, Technology, & Online Privacy

About Pew Internet / Pew Research

• Part of the Pew Research Center, a non-partisan “fact tank” in Washington, DC

• Studies how people use digital technologies

• Does not promote specific technologies or make policy recommendations

• Data for this talk is from nationally representative telephone surveys of U.S. adults and teens (on landlines and cell phones)

9-minute presentation version: We’re the public opinion, “just the facts”, non-advocacy, non-policy part of the Pew universe

Page 3: 9 Things You Need To Know  About Teens, Technology, & Online Privacy

• 95% of teens use the internet.

• About three in four (74%) teens ages 12-17 are “mobile internet users” who say they access the internet on cell phones, tablets, and other mobile devices at least occasionally.

• 37% of all U.S. teens own smartphones, up from just 23% in 2011.

• One in four teens are “cell-mostly” internet users. Among teen smartphone owners, half are cell-mostly.

• 58% of all teens have downloaded apps to their cell phone or tablet computer.

1 Teens’ internet use is becoming increasingly

mobile.

Page 4: 9 Things You Need To Know  About Teens, Technology, & Online Privacy

2 Teens are diversifying their social media

portfolios.

Teen and adult use of SNS + Twitter — change over time

Page 5: 9 Things You Need To Know  About Teens, Technology, & Online Privacy

3 Teens (like adults) are sharing more info about

themselves.

79

49

61

29

2

91

71 71

53

20

0

10

20

30

40

50

60

70

80

90

100

Photo of yourself School nameCity or town where you liveEmail Address Cell phone number

2006

2012

Social media profiles: What teens post — 2006 vs. 2012

Page 6: 9 Things You Need To Know  About Teens, Technology, & Online Privacy

Facebook privacy settings Among teen Facebook users

Tweets: Public or private? Among teen Twitter users

4 Privacy norms vary by platform.

Public 14%

Partially

Private 25%

Private 60%

Don't know

1% Private tweets

24%

Public tweets

64%

Don't know 12%

Page 7: 9 Things You Need To Know  About Teens, Technology, & Online Privacy

• The typical (median) teen Facebook user has 300 friends.

• Teens with the largest FB networks (601+ friends) are:

• More frequent users of the site

• Have profiles on a wider range of other social media platforms.

• More likely to be FB friends with teachers + coaches

• More likely to be FB friends with people they have not met in person

5 Network size + composition matter in

important ways.

Page 8: 9 Things You Need To Know  About Teens, Technology, & Online Privacy

Lots of time and energy is devoted to reputation and network management:

74% of teen social media users have deleted people from their network.

59% have deleted or edited something that they posted in the past.

53% have deleted comments from others on their profile or account.

45% have removed their name from photos that have been tagged.

31% have deleted or deactivated an entire profile or account.

19% have posted updates, comments, photos, or videos that they later

regretted.

6 For teens, managing their “social privacy”

online is paramount.

Page 9: 9 Things You Need To Know  About Teens, Technology, & Online Privacy

• 9% of teen social media users say they are “very” concerned that some of the information they share on social networking sites might be accessed by third parties like advertisers or businesses without their knowledge.

• Focus group findings suggest that some teens have mixed feelings and varying levels of awareness about advertising practices.

7 Advertisers + other third-parties are not top

of mind for teens.

Page 10: 9 Things You Need To Know  About Teens, Technology, & Online Privacy

81% are concerned about how much information

advertisers can learn about their child’s online

behavior.

72% are concerned about how their child interacts

online with people they do not know.

70% are concerned that their child’s online activity

might affect their future academic or employment

opportunities.

69% are concerned about the way their child

manages their reputation online.

8 Parents of online teens express a wide range

of concerns

Page 11: 9 Things You Need To Know  About Teens, Technology, & Online Privacy

70% of teen internet users have asked for or sought out advice on managing their privacy online.

• 42% have asked a friend or peer for advice on managing their privacy online

• 41% have asked a parent

• 37% have asked a sibling or cousin

• 13% have gone to a website for advice

• 9% have asked a teacher

• 3% have gone to some other person or resource

9 Teens are turning to peers and parents for

advice.

Page 12: 9 Things You Need To Know  About Teens, Technology, & Online Privacy

Amanda Lenhart Senior Researcher, Director of Teens & Technology

Pew Research Center’s Internet Project

[email protected]

@amanda_lenhart

@pewinternet

@pewresearch