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Things ISPs Want You to Know

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Learn to read and understand positive signals.

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Learn to read and understand negative signals.

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Be aware ISPs put a huge weight on sender reputation.

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The definition of ‘spam’ is a moving target.

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Segment, especially marketing vs. transactional email.

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Be sure to communicate any IP changes to your ISP.

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As a sender, make it easy to unsubscribe.

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Consider using encryption in your email.

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Communicate with your ISP about your email programs

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9 Things ISPs Want You To Know