9 things about web analytics for realtors

11
Nine things about web analytics for real estate Gahlord Dewald www.thoughtfaucet.com #REConf @gahlord

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Post on 31-Oct-2014

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A presentation for the Realtor.com national conference call.Discusses key concepts in web measurement and three useful reports/techniques for improving business.

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Page 2: 9 Things About Web Analytics for Realtors

Web analytics for looking over your shoulder

2.

Page 3: 9 Things About Web Analytics for Realtors

Web analytics for moving forward

3.

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Web analytics for listening and discovery 4.

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ReachAcquisitionConversion(Satisfaction)

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Reach: Campaign Tagginghttp://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578

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7.

Acquisition: Bounce Rate

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Conversion: Funnel Analysis

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Even Better: Qualitative Data

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Focus on things within your control 10.