9 Profitable Reasons Why Successful Businesses Focus on Email Marketing (and why you should, too!)

1. Start a Conversation With Your (potential) Customers

This insight will help you get feedback so you can create products, packages, and promotions your customer actually wants.

2. Start To Educate Customers on Your Product. Add Value

Use email to share the benefits and features of your products. Answer the questions you receive the most.

3. Promote Giveaways, Contests and Special Offers. Everyone Likes Getting Something For Free!

Email is the perfect platform for sharing freebies with new and potential customers. Make your giveaways time sensitive to see a quicker increase in response.

4. Reinforce Your Brand Message and Increase Awareness

Use creative storytelling, and engaging visuals to draw your potential customers even further into your brands eco-system.

5. A/B Split Testing is Simple and Easy

Every marketing campaign you initiate should be tested. Email is one of the quickest and easiest channels to see which message get’s the best response.

6. It’s Time to Optimise For Mobile

Email is perfect for getting your message across, because consumers are used to reading emails on their handheld devices.

7. Enjoy Better Click-Thru Rates (and responses)

Email receives much higher click through rates than traditional banner or text advertising.

8. Send The Right Message at The Right Time

Meet your customers where they are in their sales cycle. Send targeted messages that give them the information that they want.

9. The Cheapest Most Effective Form of Advertising

Word of mouth recommendations are great. But email marketing is the next best thing, and the cheapest, too!

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