TAMER SHOKRYSENIOR MEDICAL

REPMBA , ESLSCAMARKETING

1-Promotional materials and free medical samples management

• A-Responsible for managing the PMO & FMS for CHC brands ( OTC hybrid and PEDIA lines ) BRONCHICUM , SELSUN BLUE , LACTACYD , QUICK TEST , MAXILASE .

• B-Monitoring their balances and distribution per region according to its geo share.

• C-Developing and updating a new promotional material for all brands according to the seasonality and the competitor activities and the market dynamics.

• D-Developing new material for BRONCHICUM like coloring books, attractive posters, Emsakia and RAMADAN campaign.

• Participating in cough & cold marketing research for better understanding the cough market and its insights and consumption pattern of cough brands through effective communication with the Business support and medical department to get findings that may lead us to a proper INSIGHTS & proposition for BRONCHICUM .

2-COUGH & COLD MARKETING RESEARCH

• Marketing coordinator for ASK SANOFI project

• responsible for developing training materials covering 4 categories or therapeutic areas and 7 brands as a first wave :

• COUGH & COLD i.e BRONCHICUM.• GASTRO i.e MAALOX PLUS.• PAIN i.e PROFENID FAMILY ,

NOVALDOL ,NOVAPROFEN.• ALLERGY i.e TELFAST , NASACORT.

3-ASK SANOFI PROJECT

• A-Develop training kit box and training slide kits for the previous brands (master slides & pharmacist slides).

• B-Communicate with external agencies; develop a brief

for the project objective and insights and start monitor the slides content and initiate a brief then quotation then PO developing then plan implementation then materials delivery then invoices.

• C-Develop ASK SANOFI & brands roll ups – certificate for audiences or pharmacists – slogan and sticker and logo for the project .

• D-Ensure and follow the medical content and materials approval from the medical and communication side for printing.

• E-Prepare a competitor intelligence slides for the competitors of our brands to be internally used to ensure the better understanding of our brands and the competitor advantages from the trainee side .

• F-Initiate PO for procuring a rewards and

tools for the trainers to be used during their sessions .

Preparing for 2016 project expansion

• A-Select a new 20 medical reps from OTC&PEDIA lines to join the project as we will not only cover the chain pharmacies, but also will cover class ( A & B GROUP ) pharmacies .

• B-Hold a training schedule to all trainers to share 2016

objectives. • C-Develop a solid crystal and clear key messages for assigned

brands to be on the top notch of training sessions . • D-Use these brands key message to develop a new slides in term

of visuals and animations (story board ) to be more consumer friendly and may be add to MI app.

• E-Develop a new evaluation system and plan for the trainers and assessment sessions .

• F-Updating the shopper behavior and merchandizing courses to be more

efficient . • G-Communicate with the training department head to add a new topics for

the project like (leadership – time management- etc. ). • H-Ensure the session design in our grid accordance. • I-Align with the category and brands managers for more engagement. • J-Communicate with the (medical, finance, procurement, external agencies) to

ensure the agreed items execution and early meeting the due time.

4-FUTURE ACCESS

• A-Joined 2015 future access as a CHC product leader (MAALOX PLUS). • B-Conduct marketing research for MAALOX PLUS to explore the antacids

market in term of consumption pattern and the consumer behavior toward such category .

• C-Conduct 12000 survey copies by the aid of 100 trainee and 9 team

leaders across Egypt. • D-Define the market and segmentation. • E-Identify the market targeted segments. • F-Key message and approach for pharmacists.

• G-Hold training sessions for trainees and trained them on how to conduct marketing research and its objective.

• H-Align with MAALOX marketing manager

and the Business support and the Medical departments for developing the questionnaires to be used.

5-PREPARING FOR TOPLEXIL ONE LAUNCH AND DEVELOPING MARKETING PLAN

• A-Preparing for Toplexil one launch . • B-Efficient studying of cough and cold market. • C-Intelligence market feedback by collecting OPLEX materials from its

birth till now . • D- Studying the territory and institutional sales report (TSR&ISR) for the

relevant brands. • E-Developing marketing plan for Toplexil one considering the (me too)

copy brand (OPLEX) and how to distinguish our brand from its copy in term of pharmacies and clinics .

• F-Discussing this marketing plan with (Shady Bahrawy & Cherif Omar)

INTELLIGENT MARKET FEEDBACK (OPLEX) TOPLEXIL ONE MKTG PLAN

TOPLEXIL ONE MKTG PLAN

OPLEX PROMOTIONAL

MATERIALS

6-PEDIA STAND ALONE ORGANIZATION (ALEX&CAIRO)

• A-Participating in holding 2 mega standalones for PEDIA line.

• B-Communicating with agencies like MZ for using an innovative ideas like (voting and tweeting app) to increase the customers loyalty and engagement .

• C-Better branding for our 8 therapeutic areas and 17 brands for pediatric Doctors through designing stands and interaction between audiences and speakers .

• D-Managing the material distributed to the audiences during the meeting.

7-FORECASTING SESSION FOR BRONCHICUM

• A-Develop a forecast session with KAMHAWY studying the BRONCHICUM market on (monthly & quarterly & yearly) bases.

• B-Analyzing the BRONCHICUM performance during

2015 and anticipation of its closing. • C-Understanding the brand performance and the

players competing with it in term of (growth & market share & delta growth & MAT ).

8 -SBCP FOR COUGH BRANDS

• A-Participate with SHADY ELBAHRAWY (MARKETING MANAGER) in developing cough brands mainly BRONCHICUM SBCP for the soon coming 2016 .

• B-Reviewing the market dynamics and

BRONCHICUM performance and its competitors activities in term of (SWAT) ANALYSIS to be ready and develop our plan in 2016.

9 -2016 COUGH TACTICAL PLAN AND REHEARSAL MEETING

• I was lucky to attend such beneficial meeting with (BUH,MKTG MANAGERS, BRAND MANAGERS,NATIONAL SALES MANAGERS) of cough and allergy and learn how they construct their marketing plan for the upcoming years and switch the challenges to opportunities to win their battle .

10 -DIGITAL MARKETING

• A-Developing a brief for BRONCHICUM facebook page in term of objective, segmentation , positioning .

• B-Prepare the medical content and tips for BRONCHICUM to be used . • C-Preparing FAQs to be considered in the page managing . • D-Assessing the facebook page mockup before its releasing . • E-Communicating with the medical communication departments for the medical

content and the page as a whole approval . • F-Monitoring the page performance and outcomes and KPIs . • G-Starting and preparing to establish SELSUN BLUE Facebook page .

11 -BRONCHICUM PRPOSAL FOR 2016 COOPERATION BETWEEN (OTC&PEDIA) LINE

• A-Setting a proposal for 2016 co promotion of BRONCHICUM between (OTC&PEDIA) lines.

• B-Designing and innovating a suitable materials and brand

reminders to be efficient in using from pediatrics and pharmacists. • C-Suggesting an innovative ideas in term of (natural & safety)

brand to be developed . • D- Setting an evaluation system with KPIs to monitor the

performance of brand after adding the pediatrics as an uncovered segment.

12 -2015 REMAINNING (A & P) BUDJET MANAGEMENT

• Suggesting an innovative idea and preparing a proposal to be executed in the last quarter of 2015 for better and efficient consuming of the remaining budget of OTC brands .

13-WELLNESS (SELSUN BLUE) PREPARING AND DEVELOPING A BRIEF FOR DIGITAL MARKETING AND (MASTER&PHARMACIST) SLIDE KITS FOR ASK SANOFI

• Preparing a medical content and tips to be used in developing Facebook page for SELSUN BLUE .FAQ (English & Arabic)

• Start to consider wellness (SELSUN BLUE & LACTACYD ) in ASK SANOFI sessions and developing medical content and slide kits and follow their approval till printing distributed to trainers and its uses .

14-BRONCHICUM NEW PACK COMPAIGN AND NEW MATERIALS DEVELOPING

• A-Align with the assigned agency to construct the new pack and developing the attracting materials (more consumer friendly) to be used in the pharmacies.

• B-Follow the new pack approvals (DRA) .

15-COMMUNICATION (INTERNALLY & EXTERNALLY)

• A-Internal communication • Communication with other departments and functions a-

such as medical, DRA, finance, procurement, communication training departments and other marketing teams.

• Learning and gaining experience of initiating PO and its process till submission and invoices .

• B-External communication • Communication with external agencies and for developing

the promotional materials and arranging events and digital marketing.

THANKS