9 clever ideas if i were marketing @ hershey's

9 Clever Ideas: If I Were Marketing @...

Hershey’s India- Brand Background

• One of the few organized players in the Dessert Additive

category in India

• No competition from large brands like Nestle, Kraft etc.

Only local brands present in syrups category

• Hence, educating customers about uses of syrups largely

falls on Hershey’s

Based on this background, if I were marketing @ Hershey’s Syrups…

9 Clever Ideas: If I Were Marketing @ Hershey’s…

My chosen TG would be:

All adults

• They need more inducement to

drink milk, as compared to

kids.

• Likely to consume the syrups

more if they know how they

can be used in desserts, food,

salads, etc. www.ifiweremarketing.com


My marketing objectives/ USP would be:

1. Clearly communicate that there are two variants of syrups that Hershey’s has launched in India- Chocolate and Strawberry.

2. Convey the varied uses of the syrups thus breaking the myth that chocolate/ strawberry syrups are for milk and ice creams only.

www.ifiweremarketing.com

STICKY, FUN, UNUSUAL MARKETING IDEAS



1. No ‘Bas-Stop’-

• Take centrally located high

traffic bus stops in metros

• Place 7-8 ft tall cutouts of

the two Hershey’s bottles

with the hoarding on the bus

stop or near the bottle

stating ‘ You won’t be able to

say Bas Stop to Hershey’s

chocolate and strawberry

syrups. Just try them.’ www.ifiweremarketing.com


2. Facebook contest-

• Facebook contest called ‘Hershey’s 101’ wherein people have to submit 101 recipes or food items that could do with a Hershey’s makeover.

• Example- coat a marie biscuit with the chocolate sauce and freeze it to get biscuit chocolate or create a cake recipe with Hershey’s syrups.

• Once the TG helps fill up this list, it could be a free giveaway with the bottles or free downloads on the Hershey’s site.



3. Freebie-

• Two sided coin- One side

chocolate color and one side

strawberry

• Give with every Hershey’s

syrup with the message- Flip

the coin to decide which flavor

to drink today.



4. Premix packets-

• Get first mover advantage by launching chocolate and

strawberry milkshake premixes.

• Sell it through vending machines- where people can also

get a bottle of cold water.

• So cold water plus the premix gives you one glass of

yummy milkshake.



Read rest of the 9 ideas

@

http://ifiweremarketing.co

m/hersheys-syrups/


http://ifiweremarketing.com/hersheys-syrups/





Comments and Feedback Welcome!!
