9 ad platforms you need to try now
TRANSCRIPT
9 Ad Platforms you need to try
now (are not Google AdWords)
It is obvious to find AdWords at the forefront of every PPC plan, but there
are other alternatives as well you should look for getting results.
The post here shows a short overview of other networks that can be added
to your PPC mix to drive qualified traffic and results. We have chosen 9….
1) Amazon
When looking to grow through sponsored products as an ecommerce
merchant, Amazon is a great opportunity. When selling your products on
the platform, you can pay for sponsored shopping ads and it will direct
users to your products on Amazon.
With Amazon Advertising, you can:
Target ads by shopper search keywords or products
Build ads quickly and easily—no design or technical expertise needed
Pay only when shoppers click your ad
Optimize performance with detailed sales reports
How it works?
Register and start creating an ad campaign
Select the products you want to advertise
Set your targeting, bid, campaign budget, and duration
Submit your campaign
2) AdRoll
AdRoll is one of the most widely used prospecting and retargeting
platforms of choice for over 35,000 advertisers worldwide. It offers other
products outside of just retargeting that include prospecting (programmatic
display), email retargeting, and a new product called “AdRoll Onsite,”
which nudges visitors down the funnel through personalized pop-ups.
Benefits & Features
Open Access to over 500 ad exchanges, including native inventory like
Facebook, Twitter, Instagram, and Google.
Conveniently place ads, monitor performance, and fine-tune your
campaigns with an easy-to-use platform.
Performance Engineering
3) Quantcast
Quantcast specializes in audience measurement and real-time
advertising and using its data set and audience insights, molds a new,
untapped display audience for marketers. It drives visits and revenue to the
site.
Quantcast Measure: a free data and audience insights tool to help
advertisers build their strategy, learn about their audience behaviors and
personas, and learn about competitor audiences.
Quantcast Advertise: The only advertising product suite powered by massive
dataset of unique real-time customer browsing behaviors.
Quantcast Audience Grid: It works as an open data platform for digital
advertising.
It offers paid advertising, programmatic, real-time, display advertising,
focusing on new acquisition and audience views.
4) Bing Ads
This powerful advertising network has powerful benefits and you can reach
an audience that spends 25 percent more than the average searcher. It
brings tools to help manage your campaigns and meet your advertising
goals. Whether that is working with a fixed budget or trying to hit a cost
per acquisition or action, Bing Ads gives you the control to make that
happen.
Benefits & Features
Sign up for free and start advertising with any budget
Only pay for clicks
Measure performance
Budget By Day Or Month
5) Yahoo! Gemini
With Yahoo Gemini search and native advertising solutions, you can target,
reach, and engage your audience to drive measurable actions and
conversations. You can quickly have your campaigns up and running, and
the management tools let you easily tweak daily budgets and keep the
campaigns on pace to hit monthly targets. To generate revenue with native
ads!
Benefits & Features
Superior targeting
Engaging ad formats
Expansive reach
Measurable results
6) BuySellAds
BuySellAds is one of the largest networks advertisers can use to effectively
disseminate their banner ads around the web. The platform segregates itself
as Publishers and Advertisers and is a convenient marketplace with
transparent processes, which provides a good choice of high-quality sites,
especially in internet and tech niches.
How to get started?
Browse the marketplace
Simply browse around the Marketplace, or use the search bar to refine your
search criteria. You can also browse by category to narrow down your
search.
Add to cart
Once you’ve decided on a property, simply select the ad zone you’d like to
book and add it to your cart. You can of course add as many ad zones as
you need.
Setup your ads
You will then be able to upload your ad creative(s); setup advanced
targeting, and even schedules your ads to run on specific dates.
Going live
Once the publisher has approved your ad(s), they will go live right away.
Then watch the traffic roll in.
7) Infolinks
Infolinks is a marketplace that is based on user intent and real-time
engagement to show ads to users. Its powerful technology provides effective
advertising solutions in real-time. There are now 6 types of ad units to
choose from.
Various Products:
Inarticle: User-initiated expanding ad
Infold: Search & display, above the fold
Inscreen: User intent meets display ads
Inframe: Display ads with an edge
Intext: Native and highly effective
Intag: Advertising outside the box
Benefits & Features
Choose from a large variety of ad units
Select advanced targeting options
Track & optimize results
Advertise on multiple platforms
Has the combination of search & display
Reach users when they’re most engaged
Gain access to our wide-scale network
Get your ads seen by the right users
8) Facebook
Facebook appears as a great opportunity to build engagement and sales. It
has 3 main campaign types, through which you can interact with your
desired audience to build awareness, conversions, or funnel-driven results
through remarketing.
Facebook continues to add new ad types and integrations like its newest
shopping ads and continued emphasis on video and mobile.
9) LinkedIn
LinkedIn, world’s largest professional network helps businesses reach their
ideal customers. When you use the platform, whether your goal is leads,
brand awareness, or even event registrations, LinkedIn ads help.
Benefits & Features
Target a unique audience
Create easy and effective ads
Control your budget and costs
Promote your company updates to targeted audiences
Deliver personalized ads to the LinkedIn inbox
Start generating leads in minutes
About DSIM:
Delhi School of Internet Marketing is India’s Premier Digital Marketing
Training Institute delivering training to professionals, entrepreneurs and
job-seekers, The institute offers an all-in-one advanced digital marketing
course in Hyderabad, Bangalore, Delhi, Pune all over India. making
individuals learn how to do marketing online.
Source: 9 Ad Platforms you need to try now (are not Google AdWords)