8secondspresconversion 02
DESCRIPTION
8Seconds John Lindsay on the Omnichannel Marketing Seminar by Faces of ContentTRANSCRIPT
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8Seconds bvbaCorda Campus HasseltKempische Steenweg 293/63500 Hasselt, Belgium
Automated Real-TimeCreative Content Optimization
©All rights reserved 8seconds.net
John [email protected]
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3% CTR
1. 8Seconds automatically generates multiple versions of your email using alternate content.
2. The winning content is automatically identified based on click through behavior of the first email openers, in real-time.3. The winning content is then automatically delivered to the rest of the audience insuring the highest conversion possible
The old way
5% CTR
3% CTR
8% CTRThe 8Seconds way
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Automated real-time email optimization
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How does multivariate testing work?
1 HTML = 36 email versions
Variable 2
Headline
Variable 1
Header
Variable 3
CTA
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Why do multivariate testing?
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Don’t rely on gut feeling, use data!
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Gut
feeling
Data!
Data!
Data!
Data!
Data!
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Sherpa: MVT testing 92% Significant results
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Sherpa: only 3% do MVT testing
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Your secret weapon!
©All rights reserved 8seconds.net
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Why 8Seconds?
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Generates automatically dozens of email verisons with multivariate testing.
Fully automated email optimizer
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A/B vs. A/B/n or multivariate testing
5%
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7%A/B
2%
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More info
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20%
More info
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A/B/n
• AB testing: small differences CTRs• ABn testing: large differences between CTRs• ABn testing is AB testing on steroids!
Key Benefits:1. Faster learning
2. Lower set-up cost
3. Higher business results
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Generates automatically dozens of email verisons with multivariate testing.
Automatically determines the required sample size of the test audience based on statistical significance.
Fully automated email optimizer
©All rights reserved 8seconds.net
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Generates automatically dozens of email verisons with multivariate testing.
Automatically determines the required sample size of the test audience based on statistical significance.
Automatically identifies the winning content based on clicks or conversions (e.g. Possibility to track conversions through a pixel on the thank you page)
Fully automated email optimizer
©All rights reserved 8seconds.net
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Generates automatically dozens of email verisons with multivariate testing.
Automatically determines the required sample size of the test audience based on statistical significance.
Automatically identifies the winning content based on clicks or conversions (e.g. Possibility to track conversions through a pixel on the thank you page)
Selects and displays automatically the winning content to the rest of the audience (since images are served remotely)
Fully automated email optimizer
©All rights reserved 8seconds.net
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Real-time means highly relevant feedback:
Testing on actual audience or segment
Testing at actual time of send
Real-time email optimization
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Winner identified within hours
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Real-time dashboard
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Tested on 3,000
Sent to 143,988
Gain of 4,098 clicks over the losing version!
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Dashboard shows the performance of each email version
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Minimal waste of data
By using 8Second’s proprietary quantitative algorithm, winning content combinations are identified quickly, with minimal waste of contact data.
This means that it is possible to identify a winning email with very small audiences.
AOptimized
A B C
Higher conversions
AOptimized
A B C
Lower conversions
Waste Waste
TestAudience
Test Audience
Manualtesting
WASTE OF DATA
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Great for small audiences
Increasing your conversions is easier than increasing the size of your small databases…. Great for B2B!
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8Seconds Optimizer
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8Seconds Cloud platform
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Step 1: enter campaign dataEnter:
1) Variable image names: Header, CTA, etc.2) Image location3) Image URL
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CTA
Click start
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Step 2: replace HREF & IMG codes in email with 8Seconds’ HREF & IMG codes
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HTML Email
8Seconds Optimizer’sHREF + IMG codes
8Seconds Optimizer’sHREF + IMG codes
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Step 3: send your campaign as usual
Email Marketing Tool
Delivers HTML Delivers images
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How it works
From the images URL 8Seconds makes copies of the images.
HTML code then refers to 8Seconds server, which holds the images.
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Clients and Partners
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Awards
Cuckoo Awardfor Innovation
EMMA Award
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Telecom
Travel
Energy
Fashion
Finance
Media
E-Tail
Retail
Other
8Seconds clients
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8Seconds partners:works platform indepent
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ESP’s
DM Agencies
Digital Agencies
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Cases
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500% gain from CTA buttons copy testing
Winner found after only 287 unique views
Gain: + 498 %
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Discover your My25 subscription > 25.58%
Discover your subscription > 16.28%
Discover your offer > 15.00%
I activate my subscription > 5.13%
I activate it now > 7.50%
I switch! > 9.76%
More information > 12.20%
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280% gain from CTA text + color testing
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62%
22%
4 different colors
10 different button texts
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29% gain from 1 image + 3 different copy
Gain: + 29 %
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Case: FIAT
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6 versions generated in real time
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30 minutes to identify winner
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154% improvement
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15.83% 10.28%
154% improvement
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Winning version: 9,918 clicks
Losing version: 6,440 clicks
Gain of additional 3,478 clicks
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Case: Philips Sonicare7 headers x 6 CTA buttons = 42 different emails
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Winner CTR 16.5%Loser CTR 3.5%
Guess which is the winner?
470% increase
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+1200%Sales
Old email Optimized email
0.15%conversion
1.9%conversion
1200% sales conversion increase
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Winning email creative used on website
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Optimizing content cross-channel
Websites and Landing pages
Online Advertising
Mobile
ATL, Print, POS
Coupons
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Optimize also your landing pages
8Seconds works also for landing page Multivariate Testing
DONATE AND GIVE CLEAN WATERSPONSOR A WATER PROJECT
Sign up Learn more Sign up nowEmail address Zip codeJoin now Sign up
SPONSOR A WATER PROJECT
CLEAN WATER FOR EVERYONE
Variants:
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1000% increase
36 email versions tested
40K reviews generated within a week
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Winner 22.2% Loser 10.6%
Old Email Optimized Email
Sales conversion rate 0.09% 1.80%
209% increase
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9.12%
6.38%
5.15%
4.86%
3.03%
5.56%
5.25%
3.20%
2.91%
1.74%
7.97%
5.67%
5.35%
5.33%
2.66%
307% increase. Don’t stop testing!
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Segmentation
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Integrated mobile optimization
Winning content identified by device type: Mobile vs. Desktop
ExplorerFirefoxChromeSafariOpera
AndroidiPhoneBlackberryNokiaTabletsPalm
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Different devices, different resultsDesktop winning banner
Mobile winning banner
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Optimize by any segmentation
Gender
Age
Geography
Mobile vs. Desktop
Or any segmentationavailable in the database
Simply include the segment in the code generated by the 8Seconds Optimizer and 8Seconds will optimize by segment [gender], [location], ...
CTA
CTA
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Different segments, different results
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Contact 8Seconds
www.8seconds.net