8media kit 080815 vive sacramento (8)

KMJE 92.1FM and 890AMSacramento

Presented By: Edgar Calderon – New Business Developer

Cell 916-627-8701 - [email protected]

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SIMULCAST ON TWO POWERFUL SIGNALS

Lotus Sacramento Corp: 1442 Ethan Way, Suite 101, Sacramento, CA 95825 – Office: 916•779•0900 Fax: 916•779•1041Lotus Communications Corp. and all of its radio stations do not and will not discriminate in any way on basis of race, religion, or gender in respect to

advertising policies.

KMJE 92.1FM and 890AM - Sacramento

“The Hispanic community in the United States is large and growing, and businesses must make stridesto understand and engage these consumers” ~Susan Whiting, vice chair, Nielsen~

Sacramento – which now has the 11th largest Latino population in America – a key market.There are now about 330,000 Latinos living in Sacramento County only, about 22 percent of the population.- “U.S. Census Bureau”.

Why Radio?

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Nielsen data shows radio actually has the most reach among American media consumers. 93% of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference.

Recent research shows that most of our time spent on mobile devices (smartphones and tablets) actually takes place at home or in the office – not when we’re mobile at all! But radio listening occurs when we’re out and about in our cars.

Of those exposed to radio ads, 52% made a purchase. That compares with 48% of people who saw ads online and 39% who saw TV ads. (The online study surveyed 1,005 Americans July 17 to July 20, 2015, via the IPSOS U.S. eNation service.)


Power of the Latino ConsumerTap Into America's Second Largest Demographic Group

Arbitron research has shown Latino radio listeners are loyal, as they spend more time per week with radio than the general market. This consumer group is one of importance and power, comprising 16 percent of the U.S. population and 11 percent of the country's total buying power. That spending power is projected to increase from $1 trillion in 2010 to $1.5 trillion in 2015, according to the most recent University of Georgia Selig Multicultural Economy Study.Source: RADAR 109, Cume Reach

The Power of Latino Customer

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Station Profile

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Call Letters: KMJE FM/AM

Dial Position: 92.1FM & 890AM

Format: Spanish language CHR*

Audience: Reaching the important Hispanic market consumer ages 18-49.

Personalities: Local personalities with strong listenership in and around Sacramento

Local Traffic Reports: Throughout the morning and afternoon Monday – Friday

Local Weather Reports: Throughout the morning and afternoon Monday – Friday


*Pop (often called Spanish language CHR after its somewhat comparable English language equivalent) is an ever-changing mix of pop, dance, Latin house and hip-hop, rock, reggaetón, ballads, cumbia, salsa and other contemporary music types. The overlap with Adult Contemporary is considerable.

"Contemporary" is the term applied to a format group that includes everything from Adult Contemporary to Pop, CHR and Reggaetón based rhythmic formats.

Adult Contemporary (A/C) is a combination of old and new softer pop and romantic love ballads and lighter pop. There may be considerable overlap with pop CHR stations with slower rotations (repeat patterns) than CHR.

Reggaetón and Rhythmic was for a time in the early 2000's a format of its own. Now, the elements of this format have gone mainstream and are part of pop formats and some songs even cross over to A/C. Evolving Caribbean tropical formats may include some of the songs, as might Rhythmic Crossover formats.

There is a growing attempt to create stations for second generation Hispanics... those who were born in the U.S. but who prefer a blend of mostly English language pop with a smattering of the big hits in Spanish. Some refer to this audience segment as "H2O" meaning the second generation of Hispanic’s. This format is constantly evolving as station operators reach out for a way to deliver listeners who don't generally use all-Spanish language stations.

About the music format

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ANA ALICIAMonday to Friday5am-10am

JULIETA GILMonday to Friday

10am-2pm

On Air Line Up

Julieta is a Harding University graduate, with a Bachelor’s degree in Print Journalism although, radio is her biggest passion and she has worked as an on air personality,

with several stints as a Program Director and Music Director in various markets such as Austin Texas, Mexico City and most recently Sacramento. She entertains the

audience with self empowerment conversations leaning on positive thinking and spiritual guidance. Julieta also helps her listeners with their personal challenges,

advises parents, and welcomes all discussions about love.

Leading off the day will be Ana Alicia Contigo. Ana Alicia is a Sacramento radio veteran having been on various Spanish language radio stations in the Sacramento Hispanic radio market for over 20 years as a program director and on air personality. Her show revolves around positive affirmations and includes family orientated content covering topics such as health, family, beauty tips, sex advice from a sexologist and immigration plus the tip of the day. She positively motivates the Latino community to remain focused on a bright future and the power of one's mind to achieve personal goals. She is also a certified couples coach and has deep roots in the Sacramento community relating to the enrichment of children.

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Charisma, friendliness, dedication and honesty have brought Jose Luis Solis to work at Sacramento’s most popular Spanish language radio stations and night clubs. In the last 17

years, he has become one of the hottest DJ’s on the entire West Coast with his unique blend of Latin Pop, Latin Rock, Reggaeton and top 40’s. The infectious upbeat format of his show is

contagious and gives, spirit-filled energy to his listeners.

Jose LuisMonday to Friday

2Pm-7pm

YADIRA DE DIOSMonday to Friday7pm-12Mid

Yadira will make your evening pleasant with her uplifting energy. With a B.A. in Mass Communications at Sac State University, Yadira brings nine years of TV/Radio combined experience to the Market.

On Air Line Up

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Websitewww.vive921.com

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Social Mediawww.facebook.com/vive921

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FM Coverage Map

KMJE FM/AM SIMULCAST on two powerful signals using the latest in microprocessor technology to provide our listeners with the best sound quality and signal strength possible.Reaching Hispanics residing in more than 15 counties of the Northern CA Sacramento and San Joaquin Valleys.

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AM Coverage Map

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KMJE AM Est. 08/20/2014

KMJE strong reach extends from as far south as Antioch and Modesto to as far north as Redding and Reno- Carson City NE to the North/East and Alameda/SF Bay to the East.


Prepared For: Babylon MediaWorks

Prepared By: Edgar Calderon – New Business Developer

For More Information About Events And Promotions.

916-627-8701 Cell - 916-779-0910 Office or email: [email protected]

1442 Ethan Way, Suite 101 Sacramento, CA 95825- - www.vive921.com -- http://www.facebook.com/vive921

mailto:[email protected]

8media kit 080815 vive sacramento (8)

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