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88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248- 5096 [email protected]

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Page 1: 88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com

88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096

[email protected]

Page 2: 88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com

Mangos

Page 3: 88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com
Page 4: 88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com
Page 5: 88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com

In house Checking• During more than 5 years, Wendy

Durand has visited growers and packer around the World to provide information about Quality Requirements and Standards and to develop a serious relationship with the suppliers and buyers

• Brazil: Mangos, Melons, Papayas, limes and figs.

• Peru: Mangos, Avocado, citrus, asparagus, figs, grapes

• Ecuador: Mangos and bananas• Mexico: Mangos, Papaya, limes• Costa Rica and Nicaragua:

Mangos• Cuba: Coconuts and mango

Page 6: 88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com

Product Specification Sheet• Foods of the Earth will

develop Product Specification and send to the suppliers.

• Packing, processing, labelling and transportation details

• Product specification sheet to be agreed, accepted and signed by the supplier and buyer . Can be used to result disputes

Page 7: 88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com

Pesticide Residual Analysis• Update information with

Canadian Food Inspection Agency

• Update banned and restricted product

• Monitoring of harvest interval after pesticide application

• Working with accredited Laboratories and ISO 17025

• Care of Canadian citizens health

Page 8: 88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com

Monitoring of Quality

HARVEST GROWER

ORCHARD HEALTH AND QUALITY

RECEPTION IN WAREHOUSE PACKING CONTROL

TEMPERATURE CONTROL

TRANSPORTATION MONITORING

ARRIVALDISTRIBUTION TO FINAL CUSTOMER

AT SOURCE

CANADA

Page 9: 88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com

Arrival Quality Control

• Supplier needs feedback about their product quality.

• All shipping will evaluated and quality report sent to the grower.

• External and internal quality.• Temperature control • Organoleptic quality • Shelf life test

Page 10: 88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com

Traceability System• All boxes should have an

identification code, where production date, grower and pack house can be recognized.

• All the records should be kept as required by CFI

• Monitoring of Pesticides applications to guarantee the Food Safety

Page 11: 88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com

Product Development Chart Product

Country Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

CoconutsCuba                        

Figs Peru                        

CitrusPeru                        

Mexico                        

Mango

Brazil Tommy Keitt         Tommy Kent

Ecuador                        

Peru                        

Mexico                      

Puerto Rico                    

Papaya Mexico                        

Brazil                        

AvocadosMexico                        

Peru                        

Asparragus Peru `                      

Page 12: 88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com

MANGOS IMPORTS STATISTICS Title Canadian Imports

ProductsHS 080450 - GUAVAS, MANGOES AND MANGOSTEENS - FRESH OR DRIED

Origin TOP 10 COUNTRIES

Destination ONTARIO  

Period Latest 5 years  

Currency Canadian Dollars

YEARS 2004 2005 2006 2007 2008

874Mexico 15647494 15727727 16504610 20544019 19202585

752Brazil 3094381 2609388 3179535 4082963 4505034

774Peru 2305958 1567305 1494874 1779925 2062329

583Thailand 248796 1634696 1470279 1321265 1475214

527Pakistan 177801 223060 400632 607437 823029

763Ecuador 791536 522735 591763 579143 703804

567Philippines 187292 51243 672382 372628 670919

824Jamaica 232529 365835 443608 541515 482588

519 India 101478 361361 402987 483426 455749

9United States (U.S.) 455887 513775 281221 248090 304208

  SUB-TOTAL 23243152 23577125 25441891 30560411 30685459

  OTHERS 543323 1218923 1386121 1286726 1167221

 TOTAL (ALL COUNTRIES) 23786475 24796048 26828012 31847137 31852680

Page 13: 88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com

Title Canadian Imports        

ProductsHS 080450 - GUAVAS, MANGOES AND MANGOSTEENS - FRESH OR DRIED

Origin TOP 10 COUNTRIES        

Destination Quebec          

Period Latest 5 years        

Currency Canadian Dollars FOB VALUE      

             

YEAR 2004 2005 2006 2007 2008

763Ecuador 1,466,529.00 1,975,115.00 2,550,471.00 3,615,226.00 4,323,223.00

774Peru 1,297,289.00 1,895,289.00 1,469,606.00 2,837,491.00 2,580,524.00

752Brazil 1,894,224.00 1,511,774.00 1,453,418.00 1,363,699.00 1,469,045.00

867Haiti 162,720.00 192,685.00 294,627.00 212,546.00 241,056.00

385Egypt 7,676.00 2,744.00 82,042.00 122,742.00 123,967.00

9United States (U.S.) 75,189.00 322,789.00 337,043.00 394,487.00 107,026.00

864Guatemala 10,156.00 5,685.00 0 64,556.00 89,403.00

874Mexico 29,786.00 41,282.00 69,780.00 87,427.00 70,355.00

583Thailand 51,049.00 99,509.00 75,940.00 39,298.00 53,550.00

855Dominican Republic 10,669.00 11,824.00 10,591.00 38,969.00 33,565.00

  SUB-TOTAL 5,005,287.00 6,058,696.00 6,343,518.00 8,776,441.00 9,091,714.00

  OTHERS 154,246.00 69,929.00 49,496.00 151,850.00 90,123.00

 TOTAL (ALL COUNTRIES) 5,159,533.00 6,128,625.00 6,393,014.00 8,928,291.00 9,181,837.00

Page 14: 88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com

Title Canadian Imports        

Products HS 080450 - GUAVAS, MANGOES AND MANGOSTEENS - FRESH OR DRIEDOrigin TOP 10 COUNTRIES        

DestinationVANCOUVER          

PeriodLatest 5 years          

Currency Canadian Dollars FOB VALUE      

             

Year 2004 2005 2006 2007 2008

874Mexico 5,961,572.00 6,428,101.00 6,672,741.00 7,351,656.00 7,492,986.00

578Taiwan (Taipei) 2,434,324.00 1,572,979.00 2,028,806.00 2,641,104.00 2,518,713.00

567Philippines 4,442,051.00 6,669,434.00 3,604,552.00 2,340,813.00 1,066,328.00

583Thailand 372,052.00 384,540.00 371,013.00 566,460.00 394,532.00

774Peru 155,930.00 60,393.00 60,698.00 318,137.00 255,318.00

763Ecuador 107,838.00 162,143.00 81,631.00 163,998.00 170,533.00

614Australia 20,429.00 27,680.00 78,493.00 163,423.00 154,493.00

752Brazil 53,977.00 14,514.00 1,471.00 0 111,701.00

9United States (U.S.) 270,318.00 173,376.00 245,020.00 101,441.00 103,512.00

527Pakistan 0 0 12,012.00 0 33,955.00

  SUB-TOTAL 13,818,491.00 15,493,160.00 13,156,437.00 13,647,032.00 12,302,071.00

  OTHERS 127,524.00 115,517.00 224,415.00 211,052.00 89,551.00

 TOTAL (ALL COUNTRIES) 13,946,015.00 15,608,677.00 13,380,852.00 13,858,084.00 12,391,622.00

Page 15: 88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com

SALES PROYECTIONS-WEEKLYDirect Sales to retailers

PROVINCE BOXES WEEKLY TOTAL BOXES

SEASONONTARIO 15840 190080QUEBEC 10560 126720VANCOUVER 5280 63360TOTAL 31680 380160

CONTAINER TOTAL 6 72

Season from 15th December to 5th March (Box: 4 kg)

Size: 7 – 10 ( 7x: 14%, 8x: 27%, 9x:41%, 10x: 18%)

Page 16: 88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com

MANGO SUPPLY / LOGISTS AND SALESLOCAL REPRESENTATION

GROWER EXPORTER

SHIPPING COMPANY

FOODS OF THE EARTH

ORDER PROCESSING

IMPORTING

QUALITY CONTROL

TRACEABILITY AND RECORD KEEPING

STORAGE

GROWER LOCAL REPRESENTATION

ADVICE TO GROWER

SALES AND MARKETING

DISTRIBUTION

COLLECTIONS

PAYMENT TO GROWER

CLAIMS HANDLING

Page 17: 88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com

Benefits of Grower Local Representation in Canada

• Direct Sales to End Customers• Higher earnings from direct sales to retailers • Development of direct relationship with end Customer • Development of Brand(s) identity with Consumers• Consumer brand loyalty• “Open book” sales, knowledge of sale prices to retailers • More control of product market development

Page 18: 88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com

Examples of Current Success StoriesRepresented by Foods of The Earth Inc

• Calavo Growers, USA : Avocados, Papayas, Cucumbers

• Agricola Chapi : Asparagus

• Agromod , Mexico: Papayas

• Caliman Agricola, Brazil: Papayas

• Mangueros del Sur, Mexico: Mangos

Page 19: 88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com

Wendy DurandFood Science TechnologistAuditor ISO Leader ISO 9001:2000, Internal Auditor for BRC and Global Gap

• Ample experience travelling Latin America, Caribbean, Middle East and Europe forming good relationships with the growers base, being able to implement specific help to them regarding growing, production and comply with the customer requirements in UK.

• Interact at source on farms to give support and guidance to achieve code of practice

• Maintain a close relationship with supplier currently being worked on Technical support and training

• Structured and logical approach• Good negotiation skills. Attention to detail• Motivation of team staff.• Excellent understanding of Quality

Systems, Global Gap, TNC, BRC, LEAF, Field to Fork.

• Organic certification, ETI scheme and any other relevant codes of practice.

Page 20: 88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com

(Business Administration / Intl. Marketing)Brief References:Twenty Five Years Experience in the Processed and Produce Markets in Canada and USAAmple Experience in the Development, Sales and Marketing of Mangos, Papayas, Coconuts, Avocados, Asparagus, Mandarins, Organic ProduceAmple Experience in Sourcing Produce from Peru, Mexico, Caribbean, Brazil, Ecuador, Colombia, Dominican Republic.Lived in Canada the USA, Several Countries in Latin America. European ExperienceAmple Experience with the Main Super Market Chains in Canada, some in the USA, Wholesalers, Food Service.Ample Experience in Produce PackagingAmple Experience in coordinating teams of Produce technicians, Produce Salesmen and Marketing.Representation and Consultation for Major Produce Growers from Latin America and the Caribbean for Canada and the USAInitiator and Developer of the Organic Produce Sections for the Two Main Super Market Chains in Canada.Project Director of the Cuban Fruit Export Program, Sherritt International, Sherritt GreenFully Bilingual English and Spanish, understanding of PortuguesePLEASE READ COMPANY’S REFERENCES INCLUDED FROM LOBLAWS AND PROVINCIAL FRUITS.

Charles Beresford

Page 21: 88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com

Charles Beresford

Page 22: 88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com

THANK YOU FOR YOUR CONSIDERATION

We Will be Happy to Serve You