The première presenta on of as many as 12 new models, of which two models - Nissan and Mercedes - simultaneously presented in Budva and Paris, specialties of this years 17th Motor Show, one of the most a rac ve events of the Adria c Fair, to be held from 8th to 12th October.

Director of the Adria c Fair, Dr. Rajko Bujković, expressed his delight with the programme, which covers 60 interna onal brands, as well as a desire for exhibitors to get closer to the customer, and their courage in compe ng with each other, in a rela vely small area, shows its range and achieves the desired results. The fair was inaugurated by Prof. Dr. Radenko Purić, director of “Lovćen osiguranje” - this years sponsors of Fair cars.

“Adriatic Fair is once again host to one of the biggest fes vals of the global automo ve industry, which is organised in Montenegro, and which holds a high posi on on the map of regional fes val of motoring” he said at the opening ceremony covering not only exhibitors but also leasing companies and insurance companies. “In this way, customers are able to purchase vehicles under the most favourable condi ons and with a fair discount,” he noted. During the Automo ve Fair, in the framework of the event, the Journalism Award for the best exhibited models in several categories will be awarded. Visitors to the Fair could choose their favourites, and will appreciate appropriate educa onal facili es on topics such as “Safety in traffi c“. For the best exhibi on performance, the Adria c Fair will award

the tradi onal prize “Expo trophy”, which is an addi onal mo va on for exhibitors to the beau ful offi ces of its exhibi on space. At the 17th Motor Show, “Lovćen osiguranje”, that is also the sponsor of this years event, presented their insurance intended for all types of motor vehicles. “For the duration of the fair, for visitors who enter into a new Casco insurance contract, we will give a Fair discount of 20%,” - said the leader of the Info-team “Lovćen osiguranje” Duško Kaluđerović.” He notes that this well-known insurance company promotes a unique programme in Montenegro in the insurance market, called the “Lovćen loyalty programme”, which recognises and rewards loyal customers. In this par cular case, they are, he says individuals”.

Opening ceremony of 17th Motor Show

Offi cial Newsletter of the Adriatic Fair • October 2014 • No. 9485310 Budva, Trg Slobode 5 • Tel: +382 (33) 410-400Fax: 452-132 • jadranskisajam@t-com.mewww.adriafair.org

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EXPOBUDVA i n f o • October 2014 • page 2

Lecture: Safety in traffi c

EXPO TROPHY

Educa onal lectures were given as part of the 17th Motor Show and one current theme was “Safety in traffi c”. Dr. Gordana Jelušić from the “Milmedika” clinic, spoke about safety in traffi c, saying that it was a very important and topical issue for all par cipants, due to the large number of traffi c accidents that occur. Our “Alpha Center” is always on call, but I

came to give one, I hope, useful lecture, primarily about how alcohol aff ects our bodies, its’ infl uence while driving, and how, in fact, it can deceive us giving a false sense that we had had enough and how many dangers it brings.

Under the new law, the limit of blood alcohol content is 0.3, while the old was 0.5 per thousand said Dr. Jelušić. A er the lecture,

there was an interes ng and instruc ve demonstra on, where by wearing special glasses that mimic the feeling of being drunk, participants convinced themselves of the impossibility of walking in a straight line or kicking a goal.

The tradi onal Expo Award trophy, was awarded at the 17th Motor Show. AD “Adria c Fair”, in order to encourage the improvement of the quality of presenta ons, awards the “Expo trophy” to the most successful exhibitors. Honours are awarded on the basis of the opinion of the jury - Ranko Pavičević (Chairman), Maja Đurić (member) and Momčilo Stojanović (member).The basic star ng points and criteria for the opera on of the jury were added in parallel with the development and expansion of the automobile industry, and the jury took into account the criteria that indicate a new product and the method of presenta on at the stand, aesthe c and design solu ons, the quality of adver sing, informa on and educa on about the car, following the communica on content such as print media, billboards, press, promo on, etc.

Based on detailed examina on of the presenta ons of all exhibitors, the jury at a mee ng on 08/10/2014 issued several decisions on awards:

Prize for exhibition appearance:LOVĆEN OSIGURANJE AD – PODGORICA

Third Prize - Bronze Plaque:EFEL MOTORS LLC – PODGORICA

Second Prize - Silver Plaque:ALLIANCE LLC – PODGORICA

First prize TRPOHY EXPO 2014 Golden Plaque:LJETOPIS AUTOMOTIVE LLC – PODGORICA

on

of the impossibility of walkingin a straight line or kickinga goal.

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Silvija Daković Marketing Director, LJETOPIS AUTOMOTIVE

“As with every year, we aim to keep our status as the best participants at the IAA. It’s not just for the image of our company, but also to express trust that we owe to our customers, for all the success during these 12 years that represent the Mercedes Benz brand.”Siniša Voričić, Sales Manager, ALLIANCE – PODGORICA

“Like every year, we are one of the invaders, always on top. As for the top awards, it is certainly the new Renault TWINGO, a small city car that has seized the attention of people looking for a smaller car and hit the fair, première, the new Nissan Pulsar - one totally new story in our range of vehicles, and a silver medal when it comes to looks and equipment level. The Nissan Pulsar is another story, as it is a car that was not positioned in this segment. It is a B segment car, used for a single family, which has a wide variety of economical engines and which is very spacious, in which customers will be able to convince ourselves.”

Milić Dabetić, Sales Manager, EFEL MOTORS – PODGORICA

“We are present every year at the Fair, and this year with three brands: Toyota directly with Lexus and Citroen, for the fi rst time for Efel motors. Each year we bring the latest models and models that are present in all brands. There are also several fi rsts for all brands. We can say that we are satisfi ed with the reward that can only be

satisfaction for future work. Every year there are occasional rewards, so it’s the result of collective work, as we are in the company, and the Adriatic Fair.”Željko Rajković, Director, “AUTO ČAČAK PODGORICA”

“Auto Čačak - Podgorica has traditionally been present here in Budva. We are pleased at visiting the Fair and our sales, the journalist award, which we received for the Skoda Octavia, which brings us great satisfaction. The sales volume of this model shows this is so.

In Podgorica, we opened a new showroom and every month we record sales growth. Also, sales of Skoda at the European level have grown signifi cantly, and I can boast that our sales growth

in Montenegro is greater than in Europe. Therefore we have a place for great satisfaction.”Nataša Strugar, , Marketing manager, OSMANAGIĆ COMPANY

“For many years the Osmanagić Company has co-operated with the Adriatic Fair with our repertoire. This year it is with Opel. We are pleased that our Opel Astra model has been declared a family car – the number 1 at this fair and it really deserves it.”Ildiko Molnar, Director, CENTREX (International Association of Exhibition Statistics)

“I am delighted with your city and this exhibition. Today there are a lot of brands and my impressions are very positive” quoted Molnar during a tour of the 17th Motor Show. She briefl y introduced us to Centrex, founded in 1997, has many members from Central and Eastern Europe” she noted and in co-operation with Adriatic Fair, with great satisfaction said that “for fi ve years we have audited fair food, which is part of the Adriatic Fair, and it gives great satisfaction to us.”

Statements of the winning participants

85310 Budva, Trg Slobode 5Tel: +382 (33) 410-400Fax: 452-132jadranskisajam@t-com.mewww.adriafair.org

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ISSN number 2337-0033 Monthly

E DITOR

Rajko Bujković

EXPOBUDVA i n f o • October 2014 • page 4

Education seminar "Public relations management and production of publicity"

6th March

41st Food Fair12nd - 14th

March

39th Furniture Fair-Home, Offi ce & Interior Decoration Equipment

25th - 29th

March

9th ART EXPO25th - 29th

March

24th International Tourism Exchange and Tourism Fair, Equipment for Hotels and Catering - METUBES

16th - 18th

April

21st Ecology Fair16th - 18th

April

33rd NAUTIC SHOW - Sport, Camping & Recreation Equipment Fair

29th April -

2nd May

41st Bazaar of Consumables15th May -

15th September

41st Summer Fair15th June -

15th September

37th Civil Engineering Fair23rd - 27th

September

10th Water-Water Supply Systems-Sanitary Technologies

23rd - 27th

September

3rd Energy Fair23rd - 27th

September

17th Automobile Show7th - 11th

October

17th Small and Medium Enterprises Fair, Business Services and Woman Entrepreneurship

22nd - 24th

October

35th Security, Protection and Rescue Fair

Biennially

2016

Educational Seminar "Principles of organization of trade events (trade fairs, trade missions, insentive tours) with an exhibition of trade fair promotional services"

23rd October

Calendar of events for 20152015

Journalist jury: 1. ČEDOMIR BRKIĆ, President (Reli) 2. DRAGAN REDŽO, member (Radio Tivat) 3. DANIJEL ČELECKI, member (RTCG 1, show ABS) 4. MIODRAG PANTOVIĆ, member (magazine Auto) 5. PETAR NIKOLIĆ, member (show “Na točkovima”) At its session held on 10.08.2014. decided to award the following:

AWARDS: Category I - OPENING OF THE FAIR - NISSAN PULSAR - Exhibitor Alliance Ltd. – PodgoricaCategory II - CITY CAR - TOYOTA AYGO - Exhibitor Efel Motors Ltd. – PodgoricaCategory III - CROSS OVER - CITROEN CACTUS - Exhibitor Efel Motors Ltd. – PodgoricaCategory IV - INNOVATIVE TECHNOLOGY - FORD ECO BOOST - Exhibitor Efel Travel Ltd.- Podgorica Category V - LEADING PRICE QUALITY - ŠKODA OKTAVIA TDI - Exhibitor Auto Čačak Ltd.- Podgorica Category VI - FAMILY CAR -OPEL MERIVA - Exhibitor Osmanagić Co.Ltd - Podgorica Category VII - THE MOST EXCLUSIVE MODEL - MERCEDES S COUPE - Exhibitor Ljetopis Automotive Ltd. -Podgorica Category VIII - HIT OF THE SHOW - RENAULT TWINGO - Exhibitor Alliance Ltd. -Podgorica Category IX - SUV OF THE FAIR -JEEP CHEROKEE - Exhibitor KOV CAR - Danilovgrad Category X - SPECIAL AWARD FOR CONTRIBUTION TO SECURITY IN TRAFFIC - Exhibitor Marinković Hofmann -Velika Moštanica Category XI - SPECIAL RECOGNITION TO INCREASING SAFETY CAR - Exhibitor CVS Mobile Ltd. – Novi BeogradCategory XII - SPECIAL AWARD FOR TOTAL CONTRIBUTION TO THE PROMOTION FAIR EVENT - Exhibitor Lovćen Osiguranje AD - Podgorica

The Journalist jury congratulates all winners of the journalistic awards at the 17th Motor Show and wishes them success in their future work.

Čedomir Brkić, President

JOURNALISTIC PRAISE2014