845 spot xchange
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Programmatic Gold RushMining for Insights to Maximize Video Revenue
Across All Screens
The Evolution of Media Buying
Drivers of change• Audience based buying strategies• Control and self verification• Variable pricing
Buy side behavior has evolved
Programmatic Defined
ProgrammaticThe use of technology and data to automate transactional processes and optimize results
“Programmatic” in Other Industries
The Two Sides of ProgrammaticProgrammatic is becoming a better way for advertising to be sold in the wake of audience targeting and self verification from buyers.
Auction-Based Real Time Bidding (RTB)
Ad ID, Seat ID, Deal ID
Aggregated demand and supply
Increased transparency
More granular yield optimization and rate card protection
Variable pricing
Programmatic Direct
In addition to the aforementioned RTB benefits…
Replacement for tag-based buying (Deal ID)
Faster, more efficient
Media Spend Distribution
Trend Graph MonitoringStable
Unstable
Error Reporting Funnel
Error ReportingNewest Platform Feature to Maximize Revenue
Secondary auction
Future Tailwinds
• Traditional media executions to programmatic executions• Mobile video as a new medium• Shift from linear TV to connected TV
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