National & Florida

Hispanic Mobile Tracker

August 15-22, 2016

• Adsmovil conducts daily and weekly surveys utilizing its banner advertising platform.

Over the past several years, it has relied extensively on this type of polling to conduct

market public opinion studies that inform its advertising strategies.

• Through its geo-location platform, respondents are identified nationwide from

Adsmóvil’s database of over 32 million self identified Latinos.

• Each sample is non-random but is independently drawn.

• Adsmovil approached FIU’s SIPA to engage in a joint polling effort that involves the

donation of Adsmóvil’s geo-location platform to conduct public opinion surveys related

to the ongoing presidential election campaign in the United States.

• Adsmovil signed an MOU with FIU’s School of International and Public Affairs to

jointly poll through the duration of the 2016 presidential election. The polls are

conducted jointly with the Latino Public Opinion Forum (LPOF) established by SIPA’s

Gordon Institute for Public Policy.

• The result is the New Latino Voice.

Background and

Methodology

• Survey conducted daily during the week of August 16-22, 2016.

• This is the 20th consecutive week of our poll

• Banner Advertising Platform and geo-location of respondents

nationwide

• Sample size for Question A: 1125

• Sample size for Question B: 1035

• Sample size for Florida: 758

• To date over 200,000 Latinos have responded to the New Latino

Voice.

Technical Information

QUESTION ONE

If the elections were held today for whom would you vote?

5

SURVEY A

6

4521

62.364.9 64.4

67.4 68.2

77.474 74.7 76.2 75.2

78.8 80.1 81.176.7 76 74.6 74.7 75.8

25.923.3 23.2

18.616.7

8.7 9.5 8 7.7 7.5 7.1 6.6 7.2 7.111.2 10.2

12.513

11.8 11.9 12.4 13.9 15.1 1416.5 17.3 16.1 17.2

14.1 13.3 11.716.2

12.815.2

12.8

11.2

April 11-15

April 18-22

April 23-30

May 3-9 May 10-16

May 17-23

May 24-June 1

Jun 2-5 June 6-12

June 13-19

June 20-26

June 27-July 4

July 5-17 July 18-25

July 26-31

Aug 1-7 Aug 8-15 Aug 16-22

If the presidential elections were held today for whom would you vote?

Clinton Other Trump

7

74.7%

12.5% 12.8%

Clinton Other Trump

If the elections were held today for whom would you vote?

8

72.4%76.8%

80.3%

56.1%

20.3%

10.9%6.4%

25.0%

7.3%12.3% 13.2%

18.9%

18-24 25-44 45-64 65+

If the elections were held today for whom would you vote?

Clinton Other Trump

9

78.5%

69.5%

9.7%

16.3%11.8% 14.2%

Male Female

If the elections were held today for whom would you vote?

Clinton Other Trump

What are the principal issues facing the

USA?

QUESTION TWO

11

Survey B

12

18.8 18.6 18.6 18.6 20.3 18.1 16.522.1 20.6 17.8 18.5 18.2 17.9 17.9 19 18.1 19.9 17.7

5.3 5.1 5.1 5.6 3.6 5.15

5.6 6.76.9 5.8 5.7 3.2 6.2 5.4 5

5.64.5

14.2 15.3 16.3 17 16.5 18.617.6

19.516.1

13.1 14.3 1516.2

15.5 13.7 1416.7

16.5

19.721.9 23.1 23.7 26 24.3

23.2

22.8

22

19.122.8 22.8

20.120.7 22 24.6

22.124.8

18.7 14.7 12.3 11.6 11.8 12.615

8.210.4

12.211.4 11.7

13.212.6 9.9

11.212.7 12.3

14.6 14.1 13.9 12.4 11.7 12.4 13.5 1213.5

10.4

11.4 11.611.7

10.811.8

11.710.4 12.1

8.6 10.3 10.8 11.1 10 8.8 9.2 9.7 10.6

20.515.9 15 17.7 16.2 18.2 15.4 12.7 12.1

April 11-15

April 18-22

April 23-30

May 3-9 May 10-16

May 17-23

May 24-June 1

June 2-5 June 6-12 June 13-19

June 20-26

June 27-July 4

July 5-17 July 18-25 July 26-31 Aug 1-7 Aug 8-15 Aug 16-22

Principal Issue

Economy Education Employment Immigration Other Health Security

13

8.6

10.310.8 11.1

108.8 9.2

9.710.6

20.5

15.915

17.7

16.2

18.2

15.4

12.712.1

19.7

21.923.1

23.7

26

24.323.2 22.8

22

19.1

22.8 22.8

20.120.7

22

24.6

22.1

24.8

18.8 18.6 18.6 18.6

20.3

18.1

16.5

22.1

20.6

17.818.5 18.2 17.9 17.9

1918.1

19.9

17.7

April 11-15

April 18-22

April 23-30

May 3-9 May 10-16

May 17-23

May 24-June 1

June 2-5 June 6-12 June 13-19

June 20-26

June 27-July 4

July 5-17 July 18-25 July 26-31 Aug 1-7 August 8-15

August16-22

Principal Issue

Security Immigration Economy

14

17.7%

4.5%

16.5%

24.8%

12.3% 12.1% 12.1%

Economy Education Employment Immigration Other Health Security

Principal Issue

15

19.9%14.2%

5.1%

3.7%

14.1%20.4%

29.1%

18.2%

10.4%

15.2%

10.4%14.7%

11.1% 13.7%

Male Female

Principal Issue

Economy Education Employment Immigration Other Health Security

16

22.8%16.2%

23.2%

10.9%

3.7%

5.5%

3.5%

3.8%

8.1% 16.4%14.9%

25.0%

25.7%27.7%

26.3%

14.7%

18.4% 10.3% 4.4%22.8%

11.0%9.4% 14.9%

16.3%

10.3% 14.4% 12.7%6.5%

18-24 25-44 45-64 65+

Principal Issue

Economy Education Employment Immigration Other Health Security

17

21.3% 17.6% 14.4%21.0%

12.9%

3.5%1.9% 3.9%

5.2%

7.6%

15.6%20.4%

17.0%

17.0%

12.1%

14.9%22.2% 33.3%

25.0%

17.4%

14.9%11.1%

10.8% 9.5%

21.2%

13.5%12.0%

9.2% 12.9%15.2%

16.3% 14.8% 11.4% 9.5% 13.6%

Elementary Middle High Undergraduate Graduate

Principal Issue

Economy Education Employment Immigration Other Health Security

Florida

Week of August 1-7, 2016

19

76.475.7 75.3

74.6

10.7 10.7 12.1 12.3

12.9 13.6 13 13.1

July 26-31 Aug 1-7 Aug 8-15 Aug 16-22

If the elections were held today for whom would you vote? Florida

Clinton Other Trump

20

74.6%

12.3% 13.1%

Clinton Other Trump

If the elections were held today for whom would you vote?

Clinton Other Trump

21

76.0%72.6%

10.4%15.1%13.6% 12.3%

Male Female

If the elections were held today for whom would you vote?

Clinton Other Trump

22

71.4%75.9% 76.9%

69.0%

19.0%

12.8%7.7%

16.1%

9.5% 11.3%15.4% 14.9%

18-24 25-44 45-64 65+

If he elections were held today for whom would you vote? e

Clinton Other Trump

23

79.4%

70.3%

76.2% 77.3%

62.7%

11.8%

18.9%

10.8% 9.6%

21.3%

8.8% 10.8% 13.1% 13.1%16.0%

Elementary Middle High Undergraduate Graduate

If the elections were held today for whom would you vote?

Clinton Other Trump

24

25

26

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