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80326_TS_Soul_MMAgencyTree_Banner_ART 12-11-20 2:25 PM Page 1

Agency FAmily Tree 2012Most of the major marketing communications services firms are owned by one of the multinational holding companies that

dominate the industry. Marketing’s 15th annual guide to agency conglomerates in Canada helps you keep it all straight

Aegis Group – LondonGlobal employees: 10,450 Revenue by region (%): The Americas (21); Europe, the Middle East, Africa (58); Asia-Pacific (21)

Carat Isobar iProspect

Aegis Media Canada

Vizeum Posterscope

March 2012: Following the sale of its Synovate unit, the London-based network reports a 20% revenue growth in 2011.July 2012: Just one month after it acquired Montreal-based BOS, Japan’s monolithic agency network Dentsu announces the proposed acquisition of Aegis Group. At press time, the $4.9-billion deal is on hold while the Chinese government reviews the deal’s antitrust implications.Oct. 2012: Bob Shropshire, longtime head of Dentsu Canada who became chairman of DentsuBos, leaves the agency to start Heroes & Villains with fellow former Dentsu exec Emma Hancock.

Omnicom Group – New YorkGlobal employees: 70,600 Revenue by region (%): Americas (58); EMEA (32); Asia/Australia (10)

OMG WORLDWIDE

RED URBAN WORLDWIDE

DDB WORLDWIDE

TBWA WORLDWIDE

TBWA\Canada

TBWA\Toronto

Integer Canada

The Disruption Consultancy

The Daggerwing

Group

Daggerwing Health

DDB Vancouver

DDB Edmonton

DDB Toronto

AndersonDDB

Toronto

AndersonDDB

Montreal

DDB Montreal

Tam Tam\TBWA

Critical Mass

Critical Mass

Toronto

Critical Mass

Calgary

CDM Montreal

DAS(DIVERSIFIED AGENCY SERVICES)

OMD Canada

NovusCanada

AccuenCanada

STAR MARKETING SERVICES GROUP

Interbrand Canada

DDB Group Canada

DDB Canada

KidThink Shopper DDB

Tribal DDB

DDB Public

Relations

Karacters Design Group

Anderson DDB Health & Lifestyle

Rapp Canada

HighwayEntertainment

PHD Canada

Touché!PHD

Touché!OMD

BBDOWORLDWIDE

BBDO Canada

BBDO Toronto

BBDO Montreal

Nolin Branding & Design

ProximityCanada

BBDOWindsor

Juniper Park

Red Urban Toronto

Porter Novelli

Montreal

Porter Novelli Canada

Porter Novelli

Toronto

PORTER NOVELLI

Ketchum Public

Relations Canada

KETCHUM PUBLIC

RELATIONS WORLDWIDE

Pierce Canada

GMR Canada

THE RADIATE

GROUP

Marketstar Canada

MARKETSTAR GROUP

IMS Canada

INTEGRATED MERCHANDISING

SYSTEMS

CDM GROUP

High Road Communications

Fleishman-Hillard Canada

FLEISHMANHILLARD

DDB HodesRecruitment

Communications

Jan. 2012: OMD rebrands as Touché OMD with Touché founder Alain Desormiers assuming the title of CEO.May 2012: Sears Canada moves its account away from BBDO to Unitas. A month later, Shaw would announce it had added Rethink to its agency roster, heralding the end of BBDO’s tenure as the brand’s steward.June 2012: TBWA’s Jack Neary announces a year’s leave from the industry. His role as CCO is filled later by Allen Oke in October (though Oke’s title would be executive creative director).July 2012: DDB strikes a deal with Bleublancrouge to establish DDB Montreal. It is a non-equity deal to form an “agency within an agency” with BBR CEO Sébastien Fauré serving as president of DDB Montreal.Oct. 2012: Juniper Park wins the CIBC brand account after a lengthy review, giving the agency its first major national Canadian client after the Toronto-based agency built its credentials in the U.S. with a number PepsiCo brands.Oct. 2012: TBWA parts ways with client WestJet after just one year as partners, citing “creative differences.”

Nov. 2011: After a year of operating under the radar, Publicis unveils Red Lion, “a consultancy focused on creativity and strategy” led by former Saatchi & Saatchi executive creative director Brett Channer. So far it’s done work for Joe Boxer, Kitchenaid, Company of Adventurers and Psynex Pharmaceuticals.July 2012: Starcom Mediavest surpasses OMD as the world’s largest media network by billings. RECMA evaluated its global billings at US$34.4 billion in 2011.Sept. 2012: Leo Burnett wins TD Canada trust after a lengthy review. Oct. 2012: CIBC confirms that both its creative and media accounts will leave the Publicis network (from Publicis Canada and Zenith Optimedia, respectively) for Juniper Park (Omnicom) and Mediacom (WPP).

Publicis Groupe S.A. – ParisGlobal employees: 53,807 Revenue by region (%): North America (47); Europe (32); Asia-Pacific (12); Latin America (6); Africa & Middle East (3)

SAATCHI & SAATCHI

WORLDWIDE

Saatchi & Saatchi

Canada

Umbrella Graphics

Publicis Canada

Red Lion

Publicis Modem

Publicis Intersect

PublicisToronto

PublicisMontreal

PublicisCalgary

PublicisWindsor

Publicis Diversite

OpticNerve REAOpticNerve OpticNerve

OveDesign

Publicis Brand/Design

PUBLICIS HEALTHCARE

COMMUNICATIONSGROUP

STARCOM MEDIAVEST

GROUP

Starcom

Martel et Compagnie

SMG PM

Publicis Life Brands

Medicus

in-sync Customer

Insights

ZENITH OPTIMEDIA

ZenithCanada

OptimediaCanada

MediaVest

MSLGROUP

MSL Canada

LEO BURNETT WORLDWIDE

Leo BurnettCanada

Arc Worldwide

PUBLICIS WORLDWIDE

MDC Partners – TorontoGlobal employees: 6,810 Revenue by region (%): U.S. (80); Canada (16); Rest of World (4)

Bryan Mills Iradesso

Northstar Research Partners

Kenna+ Henderson

BasKohn

Capital CBoom Union KBS+P Canada

KBS+P Toronto

KBS+P Montreal

Baby Robot

Accumark Real

6 Degrees Integrated

Communications

Veritas Communications

Bruce Mau Design

Anomaly Onbrand

Feb. 2012: After teasing the Canadian marketing community with a popular viral video for Budweiser, Anomaly opens an office in Toronto and soon oversees all of the country’s Budweiser brand work. Within a few months, it had won Mini Canada as well. Franke Rodriguez moved from New York to run Toronto, hiring Pete Breton and Dave Douglass away from Lowe Roche in September. June 2012: MDC merges Kenna and Henderson Bas Kohn. Though MDC said both offices would retain their leadership, combined as Kenna + Henderson Bas Kohn, the entity has more than 200 staff. Oct. 2012: Crispin Porter + Bogusky pulls out of Canada after about two years, citing challenges pitching new Canadian clients arising from CP+B conflicts. The network kept Subtej Nijjar in the corner office, hired Dave Carey (Lowe Roche) and Lance Martin (Taxi), and launched Union.

Vision 7 InternationalGlobal employees: 1,200 Revenue by region (%): Canada (61); Europe (29); U.S. (10)

CossetteMedia

JungleMedia

COSSETTECOMMUNICATIONS

EDCCOMMUNICATIONS

V7 MEDIA

Cossette West

Vancouver

CossetteMontreal

CossetteToronto

CossetteQuebec

CossetteHalifax

Impact Research

ElvisCossette DareIdentica RocketXLKoo Creative Citizen Optimum/Citoyen Optimum

Feb. 2012: Dare, the imported British agency brand acquired in 2007, opens a Toronto office, heralding a big push for V7’s ECD group of companies. Helmed by Peter Bolt (formerly of DDB Canada), the office is meant to serve as a beach head for eastern U.S. expansion.May 2012: Paul Little joins Dare as its ECD, moving from Montreal agency Sid Lee where he’d spent a year working on its Dell and Adidas accounts.

legendFull/controlling ownershipPartial ownership

INTERNATIONAL AGENCYCanadian agency AGENCY TYPE*

Advertising or full-service agency**Public RelationsInteractive, Direct and/or DigitalPromoMedia Buying and PlanningBranding and DesignHealth care and MedicalOther (includes agencies that specialize in areas such as ethnic marketing, sports, experiential, B2B, search, measurement, CRM, strategic consulting, research, event marketing as well as production shops)

* Marketing communications agencies often handle more than one type of advertising discipline. Agency types were determined based on the work each company primarily handles or is known for doing

Holding Company

Compiled by Jeromy Lloyd and Carly Lewis

Havas – Puteaux, FranceGlobal employees: 15,000 Revenue by region (%): Europe (52); North America (32); Rest of the world (16)

HAVAS WORLDWIDE

ARNOLDWORLDWIDE

HAVAS MEDIA

Havas Life Toronto

Havas Worldwide

Digital Canada

MPG Canada

Arnold Toronto

Palm + Havas

Toronto

Palm + Havas

Montreal

Havas Discovery

Canada

Palm + Havas

Media Contacts

Canada

Mobext Canada

Sept. 2012: Havas’ global rebranding of its Euro RSCG network lands in Canada as Sharpe Blackmore Euro RSCG becomes Havas Worldwide Canada. Palm + Havas, which was rebranded in 2009 (from Palm Arnold), was unaffected by the change, but Euro RSCG’s pharma shop Life and direct marketing outfit Discover both now bear the Havas brand.

Interpublic Group of Companies – New YorkGlobal employees: 42,000 Revenue by region (%): U.S. (55.4); U.K. (7.7); Continental Europe (13); Asia-Pacific (10.6); Latin America (6.3); Other (7)

Orion Trading

M2Universal

Vancouver

M2Universal

Calgary

MacLarenMcCann

Vancouver

M2Universal

Toronto

MacLarenMcCannCalgary

MacLarenMcCannToronto

M2UniversalMontreal

OctagonVancouver

WeberShandwickVancouver

DraftfcbToronto

DraftfcbMontreal

WeberShandwick

Toronto

WeberShandwick

Ottawa

WeberShandwick

Montreal

Lowe Roche

Atelier Amuse

LOWE AND PARTNERS WORLDWIDE

DRAFTFCB CMG

UM

MEDIABRANDS

Initiative

OctagonToronto

OctagonOttawa

M2Universal

MarketelWeber

Shandwick

Fuel

Octagon

Segal Licensing

GolinHarrisFutureBrand

Draftfcb RivetDraftfcbHealthcare

McCANN WORLDWIDE

McCANN HEALTH

MacLarenMcCann

MacLarenMRM

Complete Medical

Communications

MacLarenMomentum

The Health Initiative

MacLarenMcCann

MacLarenHealth

McGill Design Studio

EdgeProductions

Brandid

Jan. 2012: Robyn Gorman named president of MacLaren Momentum, replacing John Ozikizler at the promo-focused agency. By October, however, she’d be SVP and general manager at MacLaren McCann, its sibling full-service shop.June 2012: Mediabrands announces Sara Hill will step down as president of M2 Universal. She is replaced by Leeanne Comish in September when Mediabrands also promotes Shelley Smit to president of UM. Sept. 2012: Lowe Roche saw a lot of turnover among senior creatives. It hired Pete Breton and Dave Douglass away from Cossette at the end of 2011 to be co-chief creative officers. In May, it lost Steph Mackie and Mark Biernacki. Then Breton and Douglass were scooped up by Anomaly’s new Toronto operation. Sean Ohlenkamp was tapped to take the reins on the creative department in September.

WPP – DublinGlobal employees: 158,000 including associates Revenue by region (%): North America (33); U.K. (20); Western Continental Europe (17);

Asia Pacific; Latin America, Africa & Middle East and Central & Eastern Europe (29)

JWT

JWTCanada

OGILVY & MATHER

Ogilvy Common

Health

Ogilvy & Mather Canada

HILL+KNOWLTON STRATEGIES

Hill + Knowlton Strategies

Canada

KANTAR GROUP

YOUNG & RUBICAM GROUP

Sonic Boom

MT&LNational

Cohn & Wolfe Canada

WUNDERMAN

National Public

Relations

National Victoria

NationalVancouver

NationalCalgary

National Toronto

NationalOttawa

Cohn & WolfeCalgary

MT&LHalifax

National Montreal

Cohn & Wolfe Toronto

MT&LSaint John

National Quebec City

Cohn & Wolfe

Montreal

MT&LSt. John’s

RES PUBLICA CONSULTING

GROUP

GREY GROUP

GROUPM

RedWorks

MINDSHARE OUTRIDER XAXIS

AVHlive Communications

OgilvyOne OgilvyAction

MEDIACOM

Ogilvy Montreal

MAXUS

Kinetic

TENTHAVENUE

Spafax

OgilvyAdvertising

Maxus Canada Mediacom

CanadaMindshare

CanadaOutriderCanada

Xaxis Canada

Excelerator Media

MEC

MECCanada

MEC Access

GREYCanada

GREYToronto

Blast Radius

Vancouver

Blast Radius

Toronto

Millward Brown

Canada

Sudler & Hennessey Intramed

KBMG Vancouver

MILLWARD BROWN

TNS CANADIAN

FACTS

GREYMontreal

GREYVancouver Neo @

Ogilvy

Wunderman Canada

GCI Canada

Wunderman World Health

Sudler & Hennessey

Marketforce

KBMGToronto

Y & R

SUDLER & HENNESSEY

Saint-Jacques Vallée

Young & Rubicam

Y & RCanada

Kantar Operations

Canada

Y & RToronto

Ethos JWT

Digitaria JWTMontreal

JWTVancouver Taxi

Vancouver

JWTToronto Taxi

CalgaryTaxi

TorontoTaxi

MontrealTaxi 2

Y & RWest

JWT Sauce

Y & RVancouver

Direct Impact Canada

Ray

Joule

May 2012: WPP CEO Martin Sorrell faces criticism for a $20 million pay package that, according to Institutional Shareholders Services, has a “low level of transparency in the remuneration report” and marks the “substantial enhancement” of Sorrell’s pay package. A month later, shareholders vote against the package but overwhelmingly re-elect Sorrell to the board.Oct. 2012: Longtime JWT Canada CEO Tony Piggot becomes global CEO of JWT Ethos, the agency’s social change and CSR business. Susan Kim-Kirkland, formerly the shop’s EVP and managing director, assumes the Canadian leadership role.Oct. 2012: The network lowers its full-year financial outlook after not doing as well as expected from the Olympics, the U.S. presidential campaign and the European soccer championships.

TAXI

Health 4Brands Toronto

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