80% of your customers are mobile. is your business
TRANSCRIPT
Presented byRick Merten & Tina-Marie Gulley
2015
Business has changed…
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The world has changed Power has shifted from the company to the
consumerGreater access to information and
3rd party opinions
Ability to easily check and compare
price Every location – local and global
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Customer owned world4 Business Imperatives
1. Leverage data more effectively – data driven marketing
2. Focus on the customer
experience
3. Build a digital driven
business
4. Capitalise on the growth of the mobile consumer
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Growth of mobile
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Why should I care?
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Why should I care?
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Getting ready for mobile…
How do I get ready?
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Are you mobile optimised?First, find out if your website is optimised for mobile using Google’s Mobile Friendly Test.
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Do’s and Don’ts
Design for mobile (mobile first design strategy) - what experience do you want your user to have on mobile?
Don't block CSS, JavaScript, or images
Make phone numbers and directions tap-able
Don't use Flash or popups
Keep your site light for optimum fast loading
Don’t use tiny links
Use large font Don’t hide content for mobile
Test, test, test (we’ve mentioned this before but it bears mentioning again)
Don’t clutter the design – keep the design clean and clear
http://jdmdigital.co/2015/03/responsive-dos-donts/
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SOL REPUBLIC Mimics the desktop Engaging images Large buttons Engaging content Simplistic design
Responsive Design
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Google’s mobile friendly testhttps://www.google.com.au/webmasters/tools/mobile-friendly/
Business tools for mobile integration
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Good Bad
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Litmus - to check how your website and emails render on various devices and browsers https://litmus.com/
Business tools for mobile integration
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Business tools for mobile integration
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GT Metrix ReportsFull site speed analysis
Google Site Speed ToolCheck mobile and desktop site speed
https://gtmetrix.com https://developers.google.com/speed/pagespeed/insights/?hl=en
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What’s
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What is Contextualization?
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What is Contextualization?
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Communicating with the Cross-Channel Customer
• Hours of day• Days of week• Night / Day• Time since..
• Beacon• Geo-fence• Indoor positioning• City• Country
• Temperature• Conditions such as
clear, rain, wind, storm, snow, thunder storm, fog..
• Make• Model• O/S
Time
Location
Weather
Device
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Contextualization Example
Automatically adapt in real timeMake every email count
Continually optimize your emails
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Mobile Payments
29%of global online payments come from mobile devices
Source: IDC
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Wearable Technology
72%of consumers believe wearables are the future of retail
Source: Vista Survey
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Proximity Marketing
73%of consumers are more likely to purchase from stores that send beacon-triggered content and offers
Source: Placecast
Thank you & Questions
Rick Merten, Permission +61 (02) 8024 5401www.permission.com.au/resources
Tina Marie Gulley [email protected]