80% OF BUSINESSES THAT DON’T MASTER

#SOCIALMEDIA WILL DIE WITHIN 3 YEARS

#SocialMedia #Marketing Workshop for Beginners /

Intermediate - Powered by @kevinmonserrat and JCI

SCOPE

KEY FIGURES & POPULATION

YouTube has more than 1 billion users

• https://www.pinterest.com/pin/521080619363706417/

• https://www.youtube.com/yt/press/statistics.html

WHY

2015

ZERO IN ON

• https://www.pinterest.com/pin/521080619363687243/

• https://hootsuite.com/dashboard

PLATFORMS’ TIPS

• Facebook

• Twitter

• Pinterest

• Google

• Snapchat

• Scoopt it

• Instagram

SEO - Branding – Story

SEO – Sales – Infographic

SEO – Personal Branding

Offline / Online community beefing-up

Main points but not only

TWITTER TAKEAWAYS

• http://twiends.com/home

• Grow

• Target

• Follow

• https://manageflitter.com/

• Grow

• Target

• Follow

• Unfollow – Use an auto-clicker http://www.murgee.com/auto-clicker/

• For free

• Every account can follow 2,000 users

total.

• Every Twitter account is technically

unable to follow more than 1,000 users

per day,

• Accounts are also prohibited from

aggressively following other users.• https://support.twitter.com/articles/66885

PERSONAL BRANDING

• Tell your story - http://www.intelligenthq.com/social-media-posts/social-media-and-storytelling-part-1/

• Respect your audience

• Play with emotions

• Inform and inspire

• DO NOT SELL

GET A JOB – INVESTIGATE YOUR TARGET

• Google your name to control your brand

• Start to follow your brands via all platforms – start by Googleing

• Map your network

• Identify the industry influencers

• Identity the company influencers & follow on Hootsuit & share

• Join the company’s group on LinkedIn – Industry / Company – To Understand the challenges

• Show talent and achievement

• Expose ambitions

• Engage in conversations about issues related to your industry

• Be CREATIVE

BRANDS

• Brand analysis

• Social Media Share tool

• Competitor analysis

• Identify the Influencers

• Investigate competitors on Social Media Search engine.

• Identify competitor's weaknesses and do better

• Measure the traffic to your website

• Identify what you have to do to Be the industry leader?

• Mirror your audience – people love others that look the same than them

• Be CREATIVE

BRANDS’ TIPS

• Define the image you want to share and How do you differ?

• Write / manage / syndicate your content

• Suffer to write your content? http://www.intelligenthq.com/resources/amazing-writing-tools-to-help-with-content-marketing/

• Content curation http://www.curata.com/blog/content-curation-the-art-of-a-curated-post-infographic/?utm_campaign=shareaholic&utm_medium=twitter&utm_source=socialnetwork

• Find 10+ quotes that inspire your target

• Create a list of best tools for your audience

• Benchmark

• Differentiate

• Never be negative or non-constructive

• Program your campaign & tag influencers

• Engage with your fans

• Drive them to your product / website / Nice landing page

• Never sell

SOCIAL MEDIA SHARE TOOL – JCI

http://www.jcilondon.org.uk/ http://www.synergos.org/

http://www.intelligenthq.com/social-media-shares-tool/

Are you better than the competition?

THE PERIODIC TABLE OF CONTENT MARKETING

https://econsultancy.com/

UBER CASE STUDY

https://twitter.com/Uber?lang=en-gb

Uber used Twitter to passively

fight against taxi drivers’ strike in France

Uber increased massively brand awareness

and grew followers numbers

TWEETS EXAMPLES

• Tag influencers

• 3 #s max

• Inspire

• Be authentic

FACEBOOK EXAMPLE

0.001% shares0.001% shares

FACEBOOK FOR FUN

Don’t buy what you don’t know

Starbucks Social Trading platform

METRICS

• https://sumall.com

• http://www.socialbro.com/

• http://klear.com/openHome/

• https://klout.com/

CONTACT

Kevin Monserrat

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Media disruption