8 ways to improve your b2b content marketing video!

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A recent Animoto survey revealed that 73% of adult consumers are more likely to buy a product or service after seeing an online video that explains it. This slide explores a few ways to increase the value of your videos

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Page 1: 8 Ways to Improve your B2B Content Marketing Video!
Page 2: 8 Ways to Improve your B2B Content Marketing Video!

About The Author

Jeremy Durant is the Business Principal of Bop Design, a San Diego based B2B marketing and web design & development firm. Read full article: http://bit.ly/1ksnIO7

Jeremy Durant

Page 3: 8 Ways to Improve your B2B Content Marketing Video!

Did you know?73% of adult consumers are more likely to buy a product or service after seeing an online video that explains it*

*Recent Animoto Study

Page 4: 8 Ways to Improve your B2B Content Marketing Video!

So what are you waiting for?

Here are tips for using online video the right way for your business:

Page 5: 8 Ways to Improve your B2B Content Marketing Video!

1. Keep it short

Keep your videos limited to three minutes or less in order to engage users right then

and there.

Research shows that that users are apt to give up on an online video if it doesn’t load within two seconds. [Shorter videos will take less time to load and keep eyeballs on your content]

Page 6: 8 Ways to Improve your B2B Content Marketing Video!

2. Break up longer posts into multi-part series

This helps your content marketing plan by:Generating more pieces of content It gives users a reason to come back to

your site.

Promote your multi-part series by setting a launch date for your next installment and using your social media presence to promote it before it “airs.”

Page 7: 8 Ways to Improve your B2B Content Marketing Video!

3. Use inserts[Cutting away from the main action (such as a speech or presentation) to show what the speaker is referring]

If the speaker in your video is referring to something that you can easily show (e.g. a slide from the presentation behind the podium), use your software to include that image. The experience will flow more smoothly for your viewer and your video will appear to be seamless.

Page 8: 8 Ways to Improve your B2B Content Marketing Video!

4. Use title cards

Create title cards to use at the beginning and end of your video with your business name, logo, website and a call to action.

This will help viewers remember your business name and your company’s visual branding.

Page 9: 8 Ways to Improve your B2B Content Marketing Video!

5. Create uniformity

Your videos should look similar in production value, open and close title cards or even use the same person to deliver information from video to video.

Continuity is part of building a strong brand.

Page 10: 8 Ways to Improve your B2B Content Marketing Video!

6. Share your contact information

Use your video as a way to grow your mailing list, social networks and overall outreach.

Displaying your contact info will provide a way for interested viewers to contact you.

[These are great sales leads because these users are ones who are invested enough in what you have to offer to exchange their information for it.]

Page 11: 8 Ways to Improve your B2B Content Marketing Video!

7. Check audio issues

People will quickly abandon videos with poor quality sound so invest in a good microphone system (with an additional clip-on mic).

Page 12: 8 Ways to Improve your B2B Content Marketing Video!

8. Edit out the mistakes

No one wants to watch video with dead air, a host who stumbles on their words or any other technical glitches.

Using simple video editing software like iMovie, Pinnacle Studio Plus or Animoto, edit out any mistakes you’d rather the public didn’t see before you post it.

Page 13: 8 Ways to Improve your B2B Content Marketing Video!

If you Follow the steps above then you’re guaranteed to see deeper engagement with

your content that can lead to social shares and new business leads.

Page 14: 8 Ways to Improve your B2B Content Marketing Video!

We hope you enjoyed this!

To read Jeremy’s full article click here.

To get more PDF’s like this, visit www.thesocialcoffeebreak.com