"Education is the most powerful

weapon which you can use to

change the world." - Nelson Mandela

1Convert Current

Customers into

Product Evangelists

Educate prospective customers

by letting your loyal customers do

the convincing for you.

2

Utilize Beta Testing

Input from beta testers can be

invaluable for refining your customer

education campaign and selling your

product to end users themselves.

3Show Instead

of Tell

If you have a product that is best

when seen in action, consider setting

up a demonstration to showcase

features and product benefits.

4

Let the Numbers

do the Talking

Create case studies so that

prospective customers can

see first-hand the benefits

of working with you.

5Speak their

Language

Keep prospective customers coming

back for more by creating useful

content such as blog posts,

slideshares, e-books, how-to guides,

newsletters, and more.

6

Dig into the

Nitty Gritty

Crafting white papers about the

problems you address can go a long

way toward boosting your reputation

while providing much-needed

information to prospective customers

7Harness the Power

of Feedback

Feedback from current and former

customers enables you to get a clearer

picture of who your prospective customers

are, what they need, and what they need

to know to make purchasing decisions.

8

Hire the Pros

If you don’t have the time or

resources necessary for successful

customer education, hiring outside

help may be the best option.

Our pharmaceutical industry

veterans are ready to assist you

with creating an effective

customer education program

and developing products.

By Brian Bamberger - Managing Partner, Pharma Acumen

We develop products and educate

customers in the pharmaceutical industry.