8. using results. determine marketing tool goal audiencereachtonefrequency action desired resources...
TRANSCRIPT
8. Using Results
Determine Marketing ToolGoal
Audience
Reach
Tone
Frequency
Action Desired
Page 120
Comparing CostsHigh Cost High to Low Low to No cost
> Direct mail postcards
> Newspapers and magazines
> Advertorials> Radio ads> TV ads> Billboards
> Search engine optimization
> Online newspaper ads
> Promotional items
> Kiosks in shopping malls
> Radio and TV interviews
> Basic social media page
> Personal Web sites
> Podcast> For sale signs> FSBO properties
Page 121
Tracking Numeric or color-
coding Unique telephone
numbers Unique e-mail
addresses Unique contact name Referrals Transactions
Page121
Tracking Blogs and Social Media
Shared blog posts
#of unique visitors
Frequency of your domain name
Retweets
Asking people where they heard about you
RSS feed
StickinessThe Bottom Line = Transactions
Pages 121-122
Using Results> Learn what resonates
with audience> Prioritize> Know where to put
more/less resources> Signal for change> Fine tune your tactics
Page 122
• On behalf of REBAC, we thank you for participating in Real Estate Marketing Reboot!
Thanks!