...FOR SURVIVING A MAJOR TRADESHOW

8 TOP TIPS...  

THE GUIDE TO

EVENTS

PLAN YOUR TIME WELL

Make a list of who you

need to see.

Book in all important

meetings before you

get there.

When you arrive, take

five minutes to get your

bearings and work out

where you need to go.

1

LOOK AFTER YOURSELF: GO TO WORK ON AN EGG

On average, you will walk one

mile every 40 minutes when

visiting a tradeshow.

Stock up on slow-burn protein

in the morning and keep the

engine running all day!

2

LOOK AFTER YOURSELF: STAY HYDRATED

Walking and talking all day

takes its toll on the body.

Recommended water

intake is at least 4 litres of

water for eight hours on

your feet.

Bottled water isn’t cheap

in an expo hall. But keep

on buying it anyway.

3

TAKE AT LEAST . TWO PAIRS OF SHOES .

Concrete exhibition hall floors

are brutal.

Only taking one pair of shoes

for a multi-day expo is:

•  Painful

•  Unhygienic

•  Bad for your feet

4

WEAR A BLAZER OR SMART JACKET WITH LOTS OF POCKETS

Regardless of the dress code, you

need to be able to carry:

•  Cash (to buy water)

•  Mints (for your breath)

•  Pen (to take notes)

•  Business cards (those you hand

out and those you are given)

5

STOP ONCE AN HOUR TO TAKE STOCK

Make notes of meetings

and conversations you had.

Those chats seem so easy

to remember at the time,

but by the time you return

to the office, it may

become very confusing as

to who said what.

6

ALLOW PLENTY OF TIME . BETWEEN APPOINTMENTS .

If the person you have come to

see is running behind schedule,

don't let that make you late for

your next meeting.

7

BUY IN PRIMETIME, SELL IN DOWNTIME

If you know you are a valid

customer, take as long as you

need, whenever suits you.

But if you are prospecting, selling

or gathering information for your

company, have the courtesy to do

so during quieter periods.

8

THE GUIDE TO

EVENTS

For more information, visit www.guideto.events

Photography credits: Ian Pollen futureancient Tim Stubbings Antoine Walter Janet Ramsden Mike Maguire Francisco Aragão Vasenka Photography Tim Sackton Habrda