8keys tobeingon topof searches

STAY CONNECTED Twitter: david_arkin • Blog: www.ghnewsroom.com/blogs/david-arkin • Email: darkin@gatehousemedia.com

1. Focus on your headlines, leads, photo titles andcutlines.

2. Be specific. Use first and last names, townnames, organization names.

3. Use keywords: Anticipate the search.

4. Don’t be punny, clever.

5. Be clear, concise.

6. Spell out words (Senator, not Sen.)

7. Choose relevant, useful links.8. Build pages to sort topical content.

ONLINE TOOLS TO USE

• Check keywords (but not exactly the same asGoogle): viewer.opencalais.com

• Check Google autocomplete: Use a normal Googlesearch, but stop in themiddle of your keyword orphrase, to see what people are searching for.

• Google Trends: Measures news, blogs, Twitter,Facebook, Google Buzz: http://google.com/trends

• Check search terms: http://google.com/trends

• Google Insights: Search by region, over time

http://www.google.com/insights/search/#

• GateHouse SEO blog: Best practices andmore

http://www.ghnewsroom.com/blogs/seo-analytics

• SEOmoz blog: http://www.seomoz.org/blog

• Beginners Guide to SEO:

http://guides.seomoz.org/beginners-guide-to-search-engine-optimization#1#1

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