Daily Deal Builder Presents:

8 Steps to Launch a Daily

Deal Business

Presented by Marc Horne

Step 1: R & D

• Research geographic and niche markets

and search for an area that you could tap

into.

• Develop your site – Recommended to

start with Daily Deal Builder.

Step 2: Organization

• Ducks in row – Merchant acct., LLC, site design

• Google Documents – Partners list, calendar, To-do’s

• What will you insource, outsource, or crowdsource.

• Process Documents – To aid in growth, hiring, and

expansion.

Step 3: SEO Plan

• Map out your top keywords that you intend to target.

• Submit content on a regular basis that targets your

keywords.

• Syndicate videos, articles, press releases, podcasts, etc.

• Strive to always be notified in your Google Alerts

• Continually monitor your Search Engine rankings and

strive to continue moving upward.

• Blog regularly.

Step 4: Social Media Plan

• Facebook – Always post new deals up on FB, hold contests rather

regularly to keep building list and likes. Work on engaging with

your followers – not using spammy marketing techniques.

• Pinterest – Submit your deal images on Pinterest.

• Twitter – Remain active on Twitter. Post relevant and industry

related updates.

• LinkedIn – Continue building up strategic relationships and

potential merchants to run from LinkedIn.

• Be Proactive.

Step 5: Finding Merchants / Locking in deals

• Always be building your prospect document and reaching out to people who

you’d like to feature on your site.

• Strive to be 15 - 30 days ahead of your schedule. Before launching aim to

have at least 7 deals locked in.

• Continue to optimize and streamline your process of locking in deals.

• Potentially hire a sales rep leader. Salary mixed with commission basis or

combination of the two.

• Strive to build and grow a real relationship with your merchants. Don’t just

stop with offering their products.

Once you are in the door…

• Get Contracts signed.

• Negotiate price points. Typically, businesses offer 50%-90% off a

product or service on a daily deal. You may get creative.

• Coupon redemption. Have merchant print out voucher numbers and

empower employees to mark coupons as redeemed – either online or just

physical paper.

• Merchant follow. Help merchant come up with a great plan to squeeze

visitors email addresses and work up a great follow up plan to get them back

in the door. (2nd tier potential)

• Request deliverables. High quality picture(s) of product or service,

original price points, and fine details that will help you formulate the best copy

for the merchant.

Step 6: Writing Deal Copy

• Grow your “Voice”.

• Use humor & high quality images.

• Headlines.

• Hire a copywriter.

• Split test and work to continually optimize.

Remember, you can’t make a

bad business good, all you

can do is market the deal.

i.e. choose quality products and services

Step 7: Strategic Partners

• Find 3 strategic partners who have a list built up of your

target market.

• Continue searching for folks successfully using an optin form with your

keyword credentials (search engines, LinkedIn, Facebook, Forums)

• You can also potentially work out blast or advertising arrangement with

merchants on your potential partner list.

• Looking for an email blast / blog post / advertising arrangement with

them.

• Affiliate percentage / future ad space / future email blast / what can you

do for them in exchange?

Step 8: Traffic Planning

• Social.

• Guerilla

• Organic

• Paid

• Affiliate / Strategic Partners

Getting Live And In Person

• The Walk-in

• Local Events

• Trade Shows – Daily Deal Summit -

http://dailydealbuilder.com/blog/daily-deal-summit-the-

power-of-live-events/

• Meetup.com., LinkedIn

• Project Yourself and ABN (Always Be Networking)

Future Growth

• Outsource, Insource, Crowdsource

• Hiring process and whom to hire.

• Focus on 1. growing your list, 2. Nurturing your merchant

relationships, & 3. Making your customers happy.

• Project Yourself and ABN (Always Be Networking)

• Potentially get financing

Contact Us

• Visit DailyDealBuilder.com

• Email: support@hcdesk.com

• Call us at: 1-800-794-7192