8 secrets to designing viral

infographics

Plan

Prepare

Organise

Creating a captivating infographic that can charm and

inform simultaneously can sometimes be a bit like geo

tagging Dory. Where do you even start? Surely, you’d

love it to be useful to your audience. But let's be real,

you wouldn’t be devastated if it broke the internet. So

what are the design practices you need to know about

to give your infographic the best chance at megastar

virality?

The process of building an

infographic is somewhat like

constructing a building - it’s all about

the architect's preparation and

groundwork.

Make your visuals easy to

comprehend. Do this by

highlighting facts and statistics

throughout the piece.

Even the best designers can’t do anything if they don’t have a story

to tell. Try getting your team together to conceive an interesting

visual metaphor that blends two different ideas.

No.1 Start with a solid foundation

No.2 Crucial content

No.3 Easy on the eye

No.4 First impressions

600px width

Bullet points

Design a great headline and a stellar

first image. Try to incorporate the

theme of the infographic into the title

design.

The use of relevant diagrams and

data will help increase shares. Use

interesting facts to lure your viewer

into wanting to find out more about

the topic.

Tell a story through illustration.

Solve some kind of problem

your viewer is experiencing.

Answer a question by the end

of the infographic.

Avoid adding too many colours to your design. A good guide is to

not use any more than 4 colours, with 1-2 colours being the main

feature hues. Experiment by using an array of shades to

incorporate more tone and depth.

No.5 Diagrams and data

No.6 Colour trends

No.7 The narrative

No.8 Sharing is caring

Always offer clear call-to-actions and

social sharing opportunities. It’s

especially important to place

a call-to-action at the conclusion.

Give your infographic the best chance at going viral by following the design tips we’ve covered here today. Don’t worry if you don’t know where to start. A good inbound agency will have abundant experience and useful insight that will help guide you through the whole process.

To learn more about inbound agencies visit:brandchemistry.com.au

SUCCESS!