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8 reasons why customer leads are out and contacts are in

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In this SlideShare, we explain eight reasons why customer leads are out and contacts are in. If you want to read more information behind this SlideShare, you can download our free eBook Top Tips for Effective Selling. http://bit.ly/18Z4ND1

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Page 1: 8 reasons why customer leads are out and contacts are in

sagecrm.com

8 reasons why customer leads are out and contacts are in

Page 2: 8 reasons why customer leads are out and contacts are in

sagecrm.com

Leads are often cold

11

Page 3: 8 reasons why customer leads are out and contacts are in

sagecrm.com

Contacts are warm

Page 4: 8 reasons why customer leads are out and contacts are in

sagecrm.com

12 Leads are generated and prequalified

Page 5: 8 reasons why customer leads are out and contacts are in

sagecrm.com

Contacts are nurtured

Page 6: 8 reasons why customer leads are out and contacts are in

sagecrm.com

13 Leads are short-term in focus

Page 7: 8 reasons why customer leads are out and contacts are in

sagecrm.com

Contacts require a long-term view

Page 8: 8 reasons why customer leads are out and contacts are in

sagecrm.com

14 Lead generation is often sporadic

Page 9: 8 reasons why customer leads are out and contacts are in

sagecrm.com

The nurturing of contacts is on-going

Page 10: 8 reasons why customer leads are out and contacts are in

sagecrm.com

15 The objective of a lead is a meeting

Page 11: 8 reasons why customer leads are out and contacts are in

sagecrm.com

The objective of a contact is to build a relationship

Page 12: 8 reasons why customer leads are out and contacts are in

sagecrm.com

16 Leads are found in many places

Page 13: 8 reasons why customer leads are out and contacts are in

sagecrm.com

Contacts live in a CRM tool

Page 14: 8 reasons why customer leads are out and contacts are in

sagecrm.com

17 Leads go stale

Page 15: 8 reasons why customer leads are out and contacts are in

sagecrm.com

Contacts last forever

Page 16: 8 reasons why customer leads are out and contacts are in

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18 Leads require a campaign

Page 17: 8 reasons why customer leads are out and contacts are in

sagecrm.com

Contacts require a

conversation

Page 18: 8 reasons why customer leads are out and contacts are in

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