www.zogdigital.com

8 Mistakes Lowering Content Engagement

How To Drive More Sales Through Content

www.zogdigital.com

Mistake #1 – Posting Too Often

Problem• Flooding social networks with content• Social algorithms prevent all content from

being seen

Solution• Measure what posts generate the highest

engagement for different audiences on individual social channels

http://goo.gl/4JqryD

www.zogdigital.com

Mistake #2 – Posting At The Wrong Times

Problem• Sharing content when it is complete, not when it will receive optimal engagement

Solution• Analyze trends in engagement to determine best times to post within individual

networks and for individual audience segments

1pm to 4pm 1pm to 3pm 7am to 9am5pm to 6pm

9am to 11am 2pm to 4pm8pm to 1am

www.zogdigital.com

Mistake #3 – Not Maintaining Consistency

Problem• Developing content without a schedule• Users create timeline expectations for

your brand

Solution• Create a content calendar to stay

organized and timely• Leverage post-automation tools to publish

content on schedule

http://goo.gl/EmCSAF

www.zogdigital.com

Mistake #4 – Not Diversifying Content

Problem• Posting duplicate content across all marketing and social channels

Solution• Keep your social channels engaging by developing unique content and voice for each

network.• Create a reason for users to follow you across all channels• Appeal to different target audiences with personalized messaging

http://goo.gl/CPGszw

www.zogdigital.com

Mistake #5 – Using The Same Content Mediums

Problem• Delivering all your content in one medium – frequently written content such as articles

and blogs

Solution• Diversify your content delivery with new mediums to keep audiences engaged• Leverage images, video, webinars, podcasts, email, and more

http://goo.gl/cR8nKq

www.zogdigital.com

Mistake #6 – Ignoring Fans

Problem• Missing opportunities to engage in

conversations on social channels, comments, and contact follow-ups

Solution• Monitor engagement and respond to all

users – good and bad• Keep response times under 24 hours• Conversations help build relationships

http://goo.gl/yQATI3

www.zogdigital.com

Mistake #7 – Not Offering Value

Problem• Only sharing branded and promotional

content

Solution• Keep branded and sales content to a minimum

– 20%• Engage users with educational or entertaining

content• Post internal and external content to build

authority• Focus on giving, not receiving

http://goo.gl/PT6eXC

www.zogdigital.com

Mistake #8 – No Actionable Content

Problem• Content doesn’t compel users to engage

Solution• Include strong calls to action in your

content, headlines, and post descriptions to increase engagement

http://goo.gl/NcRLvm

www.zogdigital.com

Key Takeaways – Tips For Valuable Content

How To Create Engaging Content• Create posting schedules• Analyze audience engagement to create

relevant content• Personalize content sharing to audiences

interests• Use various mediums to deliver content• Build relationships through conversation• Create valuable content• Keep content actionable

http://goo.gl/QftqnJ

www.zogdigital.com

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D: 480 281 7581 | F: 480 284 7376

www.zogdigital.com

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