8 knock-em out of the park strategies to leverage the work you've already done to grow your...
TRANSCRIPT
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ENTUSIASTIC FOUNDER OF HATCH
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HOST OF BUSINESS TV SHOW
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RECOGNIZED INFLUENCER OFSTARTUP COMMUNITY
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Add an “As Seen In” section on your site
And link to the posts!
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Email your lists
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Schedule social posts every month or so
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Use as collateral
- Email signature
Zack MillerHatchDid you see us in Entrepreneur mag?
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Use as collateral
- Cover Photo
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#1: Have a portfolio page that includes all of the work you’ve done in the past.
Include:- What the company does- What you did for them- How it helped- Show numbers whenever possible
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Schedule social posts
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Press Release
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Try to get a link on their site
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Not just the “Big Boys”
Get testimonials from companies of all different styles & sizes
You want to appeal to everyone possible
Once you have them...
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Schedule social posts
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In the posts:- Tag the person or company- Promotes engagement- They’ll share on their channels and grant you even more exposure
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Hey client,
It's been a blast working with you and seeing your product/-service grow. We'd love to feature you on our site and throughout our channels. Can you provide a sentence or two about the experience you had with us?
That's it, we will do the rest of the work.
Thanks,Name
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Press Release
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No matter what kind of review they leave, always follow up and ask why.
Good or bad, this info will provide useful insight into what you’re doing well, and what you could be doing better.
You can also incentivize people to write a review with some sort of value exchange
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Hey client or fans,
We love you and we love being able to help you. We are work-ing on increasing our exposure on Facebook/Yelp/Google and would love if you could go to this link and provide a review of our company. It would mean the word to us. + we just gave you a series of reviews as well. You can see them here.
Thank you so much for your help.
Thanks,Name
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EVERGREEN CONTENT
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Download the audio file of the podcast and upload it into a post on your site.
Use the link to that post and...
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Find other talks from the same podcast and reach out to those people.
Share their stories, maybe they’ll reciprocate.
Use it to build new friends.
“The fraternity of podcast guests.”
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Schedule social posts
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Email your lists
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Schedule social posts
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“Other Popular Posts”
Keeps people on your site longer
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Hi [person who runs the site],
My name is ______, and I write the blog _______, [one line about your website and why it matters; for instance, “News To Live By, which highlights the career advice “hidden” in the headlines.”] I hope you’re doing well.
I am a big fan of [site where you want to guest post] and read your content all the time. I especially like [reference two recent posts you find worthwhile and link to them; for instance, “your posts on email templates for building relationships and how to tell stories during an interview.”]
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[Then, one more compliment that leads into your pitch; for instance, “I like News To Live By because the advice is practical, and I have similar content I think your audience would appreciate.”]
I wrote a blog post recently called [blog post headline that’s linked to the post], and in a nutshell it’s about [quick line on what the post is about; for instance, “smart tips for dealing with rude co-workers.”] I would be happy to send it over as a guest post if you’d like. Here are a couple other recent posts I’ve done:
– [blog post headline that’s linked to the post]
– [blog post headline that’s linked to the post]
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If you have other ideas, I am open to writing something else for [the site where you want to guest post].
Thanks, and I hope to hear from you.
– You
Email signature with blog/contact information
DANNY RUBINNEWSTOLIVEBY.NET
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If the interview is Evergreen...
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Schedule social posts
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Email your lists
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If the interview ISN’T Evergreen...
Push as if you’re the expert in whatever the subject matter is
Recycle as #TBT in coming months
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Schedule social posts... #TBT
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No matter if Evergreen or not:
Add to your “As Seen In” section of your site
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Exchange some piece of content (Could be any of the things we just talked about) for some sort of contact info of your users.
Typically an email
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Be concise
Be authoritative
Use BIG WINS
Use real numbers when possible
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THE SALESFUNNEL
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FREE CONTENT
MUTUAL DATA POINT
SUPPLEMENTAL INFO
DIG DEEP
HARD SELL
24 HR. FOLLOW UP
POST SALE
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Sign up for my webinar at startwithhatch.com/zero
Website: startwithhatch.comWebsite: 1000four.comEmail: [email protected]: @StartWithHatchFacebook: /StartWithHatch