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Start-ups especially need to make the most of content marketing as a means todraw in customers, clients and visitors on a variety of platforms. “Content

marketing” can be found just about anywhere from start-up company websites toFacebook pages, email newsletters and tweets.

The tone and style of the contentshould be directed towards your key

demographics. For example, you’dadopt very different approach

marketing to teens as opposed to babyboomers.

T H E R E ’ S N O S U C H T H I N G A ST O O M U C H P R O O F R E A D I N G

C O V E R T O P I C S T H A T W I L LP E R F O R M

E M B R A C E W H I T E S P A C E

S E A S O N T E X T W I T H I M A G E S

Get as many eyes on the contentbefore it’s published as possible. In an

ideal world, you’ll have a marketingeditor on the team or secured as a

contractor.

People will be reading online content ona number of devices such as

smartphones and tablets. They needwhite space to breathe, so don’t be

afraid to put content in short,digestible chunks.

It takes a skilled content writer tomake the most of your efforts, sodon’t depend on the college intern

who’s majoring in writing.

“Content marketing” often refers totext, but it can also be infographics,videos or images. A good mix of all

these elements can engage readersand draw them in.

8 KILLER CONTENTMARKETING TIPS FORSTART-UP BUSINESS

P R O V I D E T H E R I G H T A M O U N TO F C O N T E N T

B U I L D C O N S I S T E N C Y

As a startup, you’re probably stillfiguring out your brand, message and

style. As this develops, make sure yourcontent aligns with it.

Figuring out what the right amount isdepends on your startup and the

platform. Emailed newsletters shouldbe sent once per month, but Facebook

postings can happen about threetimes per week.

H A V E S O M E T H I N G T O S A Y

Finally, content should be entertainingand/or informative. If you don’t have

something to say, wait until you do. Itsclear when content is fluff and your

startup deserves better.

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