ESSENTIAL

SOCIAL MEDIA TIPS FOR YOUR

STARTUP

8

WHY HAS OLD SPICE,

AN AFTER-SHAVE YOUR

GRANDFATHER USED,

REMAINED POPULAR

WITH THE YOUNGER

SET TOO?

THE ANSWER LIES IN

HOW OLD SPICE HAS

ADOPTED SOCIAL MEDIA

MARKETING STRATEGIES

TO KEEP ITSELF

RELEVANT.

WHAT FOLLOWS NEXT

ARE

8 TIPS AND IDEAS

LEARNT FROM VARIOUS

BRANDS TO MAKE YOUR

SOCIAL MEDIA JOURNEY

A SUCCESS.

Tip # 1

KNOW YOUR

TARGET

AUDIENCE

Commercial media can only target audience

based on demographics.

But digital gives you the advantage of choosing

your target group.

For example, which

are the 2% or 5% of

Indian users who can

give you 60% to 70%

of revenues?

Tip # 2

DESIGN

CONTENT THAT

WILL ENGAGE

THEM

Narrow down your target group.

Then design content that would appeal to them.

+ = Social media strategy becomes simple if you get

this combination right.

Tip # 3

UNDERSTAND

WHAT

ARE THEY

SEARCHING

FOR

Use tools like Adwords Keyword Traffic Estimator

to research keywords.

Use your research to create engaging

content/interactions.

Remember, there won’t be any engagement if you

create content no one is searching for.

Tip # 4

HAVE A

CONTENT

CREATION

PLAN

Differentiate it from other similar content

campaigns.

Utilise the feedback you receive to improve

Also try reaching out to a niche audience.

Then create content other people do not have.

See yourself gradually becoming the leading

authority on this content.

Tip # 5

TAKE A

COMPASS,

START YOUR

JOURNEY

Don’t strive to have a perfect blue-print in place

before starting.

The entire process is too time-consuming.

By the time you have a plan you will realise it is

out-dated.

Tip # 6

FIRE

BULLETS THEN

A CANNON

BALL

Fire bullets and recalibrate bullets till it hits the mark. But once it hits the mark, throw the might of the organization behind the idea to throw the cannon ball.

Jim Collins in Great by Choice

“

This is exactly what you need to do next.

Once you see the bullet working, have the audacity

and courage to follow it up with a cannon ball.

Tip # 7

TIME FOR

DIGITAL

TO GO

PHYSICAL

Marry social media to the physical world.

Reality shows are the best example of this

statement.

Their exploitation of the SMS and other voting

platforms is unparalleled.

Tip # 8

THINK

MULTILINGUAL

Regional language newspapers outnumber English

dailies three to one in India.

You should keep in mind that the Internet audience

is also going to show similar trends.

Having multilingual content would mean reaching

out to a wider audience.

HOPE YOU FOUND THESE

8 TIPS AND IDEAS

USEFUL.

NOW GO OUT AND WRITE

YOUR OWN SOCIAL MEDIA

SUCCESS STORY.

This presentation is based on a talk by Vivek Bhargava, CEO of

Communicate 2.

Visit Entrepreneur Academy for more useful resources for

start-ups

THANK YOU

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