8 ESSENTIAL INGREDIENTSEVERY NONPROFIT WEBSITE NEEDS

SIMPLE NONPROFIT WEB STRATEGIES

THAT YOU CAN PUT IN PRACTICE TODAY

BY: RAHEEL GAUBA, CREATIVE DIRECTOR, BLACKBAUD

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SOME INTERESTING FACTS

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It takes only a 20th of a second (50 milliseconds) for people to make decisions after viewing a website.SOURCE: BBC

It takes only a 20th of a second (50 milliseconds) for people to make decisions after viewing a website.SOURCE: BBC

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SOME INTERESTING FACTS

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40% of people will abandon a web page if it takes more than three seconds to load.SOURCE: eConsultancy

40% of people will abandon a web page if it takes more than three seconds to load.SOURCE: eConsultancy

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SOME INTERESTING FACTS

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69% of North American marketers say dynamic, personalized content is important for their website. Only 5% say it’s of low importance.SOURCE: Marketing Charts

69% of North American marketers say dynamic, personalized content is important for their website. Only 5% say it’s of low importance.SOURCE: Marketing Charts

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SOME INTERESTING FACTS

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Only 55% of companies are currently conducting any online user experience testing.SOURCE: eConsultancy

Only 55% of companies are currently conducting any online user experience testing.SOURCE: eConsultancy

#liveInt

SOME INTERESTING FACTS

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46% of mobile users report having dif!culty interacting with a web page, and 44% complain that navigation was dif!cult.SOURCE: Keynote

46% of mobile users report having dif!culty interacting with a web page, and 44% complain that navigation was dif!cult.SOURCE: Keynote

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IT’S THE ERA OF SIMPLICITY & USABILITY

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Aaaah!

No more blinged

out websites!The KISS principle is more important than ever before - Regardless of taste!Simple rule: If a child can’t use it, it’s probably too complex!

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GO MOBILEOR GO HOME!

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More people are browsingyour website using a mobiledevice than ever before...ARE YOU READY FOR THEM?FACT:Mobile usage willtrump desktop webusage in 2014.source: tag.microsoft.com

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YOUR SUPPORTERSARE SOCIAL...HOW ABOUT YOU?

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ARE YOU:1. listening?2. sharing?3. partnering?4. asking for shares?5. using appropriate technology?

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CREATEVISUAL + SHARABLE CONTENT!

50% your brain isinvolved in visuals.0:01s Time it takes toevaluate a visual scene.People remember 80% ofwhat they see (20% of whatthey read).sources: Human Anatomy & Physiology 7th Edition, The SAGE Handbook of Political Communication, Syntactic Theory of Visual CommunicationCutest couples contest photo credit: ASPCA

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HOW ABOUT PIZZAWITH YOUR USERS?

Write down the 5 most important tasks your users need to perform on your website.Invite your best supporters and some staff members for lunch.Ask them to complete those tasks.Evaluate time taken and capture comments and feedback.Put plans in place to address feedback and improve task times.

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EMOTIONS LEAD TO ACTIONS

/ blog regularly./ use powerful titles ~ be brave!/ use one engaging image (ideally)./ call out featured quotes./ calls to action should be short, simple and feel urgent.

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(PLEASE) TELL MEWHAT YOU HAVE ACCOMPLISHED... WHY SHOULD I SUPPORT YOU?

5,459 PEOPLE SERVED

99,299 GALLONS DELIVERED

1.2M PETITIONS FILED

76,229 LIVES SAVED (AND COUNTING)

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AND FINALLY...

What would you like for me to do next?

Lead your users to your most important action items...Every page and blog post should end with a compelling Call to Action.

BY: RAHEEL GAUBA, CREATIVE DIRECTOR, BLACKBAUD

Thank You!For more great nonprofit resources,check out www.npengage.com